LET'S BUILD

HOW TO CRAFT A KILLER

BRAND YOU

ONLINE PRESENCE

LET'S BUILD

HOW TO CRAFT A KILLER

BRAND YOU

ONLINE PRESENCEby @LucyMartinMedia

ON THE DOCKET

What's your story?How can you tell it?Digital Media Toolkit

#WDjune15

WHAT'S YOUR STORY

WHAT'S YOUR STORY

Share a point of view

WHAT'S YOUR STORY

Share a point of viewCreate a back story

WHAT'S YOUR STORY

Share a point of viewCreate a back storyPiggy back

WHAT'S YOUR STORY

Share a point of viewCreate a back storyPiggy back Be human

HOW TO TELL IT

HOW TO TELL IT

Not with a resume

HOW TO TELL IT

Not with a resumeBut with every single thingyou post, share and createonline

HOW TO TELL IT

Not with a resumeBut with every single thingyou post, share and createonlineThis is what makes up yourpersonal brand

BUILD YOUR BRAND

BUILD YOUR BRAND

1. You need a home baseWebsite or blog

BUILD YOUR BRAND

1. You need a home baseWebsite or blogMake sure it tells thestory of your journey

BUILD YOUR BRAND

1. You need a home baseWebsite or blogMake sure it tells thestory of your journey

I'd suggest using Medium as your blog

platform. Don't worry about coding your

own site for now, just get going!

BUILD YOUR BRAND

2. Update your LinkedIn

BUILD YOUR BRAND

1. You need a home baseWebsite or blogMake sure it tells thestory of your journeyStick to a consistentstyle

BUILD YOUR BRAND

2. Update your LinkedInIt's way more amazingthan you think

BUILD YOUR BRAND

2. Update your LinkedInIt's way more amazingthan you thinkFill it with key words

BUILD YOUR BRAND

2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn Pulse

BUILD YOUR BRAND

2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn PulseJoin groups

BUILD YOUR BRAND

2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn PulseJoin groupsEndorse each other

BUILD YOUR BRAND

3. Get on TwitterUse industry hashtags

BUILD YOUR BRAND

3. Get on TwitterUse industry hashtagsLive tweet events

BUILD YOUR BRAND

3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)

BUILD YOUR BRAND

3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitors

BUILD YOUR BRAND

3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitorsTweet out about sitevisits to companies

BUILD YOUR BRAND

3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitorsTweet out about sitevisits to companiesYou basically havebuilt in content for thenext 9 weeks

YOUR HOMEWORK

1. Create your Home Base2. Update your LinkedIn3. Get on Twitter