Build Your Business With The Power and Reach of Linkedin:

Connect, Communicate, Convert and Build Community with LinkedIn.

What is Linkedin?:

• http://press.linkedin.com/about

More On LinkedIn:

Linkedin(NYSE:LNKD):

Levels of Membership on Free Account Features

• What do I get with a Basic (free) account?• Last Updated: 05/06/2011 • LinkedIn offers Basic (free) accounts with several features to help you build and

maintain your professional identity as well as grow your professional network and stay in touch with current and former colleagues. A Basic account lets you:

• Build and maintain a large trusted professional network.• Find and reconnect with colleagues and classmates.• Request and provide recommendations.• Create a professional presence on the web.• Request up to 5 Introductions at a time.• Search for and view Profiles of other LinkedIn users.• Receive unlimited InMails.• View 100 results per search.• Save a maximum of 3 searches and get weekly alerts on those searches.

Linkedin Membership Levels:

Top 10 Steps to Linkedin Success:• Complete 100% of your Linkedin Profile• Optimize Your Profile• Ask for Recommendations• Use Linkedin add-on Profile Apps and Plug-ins• Create a Company Page• Be a paid member• Promote Yourself and Your Company in Linkedin Groups• Build Your Own Group• Research Sales Prospects and Directly Email Them• Promote Your Business using LinkedIn

100% Complete Profile:

• Your profile will have better search results in Google search results when people look up your name

• Use a professional headshot• Optimize and proof content prior to posting• Add your Website Link

Profile Example:

Optimize Your Profile

• Much like Google, LinkedIn uses keyword for searching– Optimize your position titles for your keywords

• Customize Your URL– This will help Google bring your name up in search,

plus it makes you look more reputable to people searching for someone with your skill set• To change your URL, go to your edit profile page and

scroll to the "Public Profile" section. Click "Edit" next to the URL to choose a new one.

St Louis SEO:

Recommendations

• Recommendations improve your credibility• When you complete a project, ask your client

for a Recommendation• Ask your current or previous employers

and/or co-workers• You have the ability to approve or disapprove

a recommendation

Recommendations:• “I have known Doug for at least two years now and

have had the opportunity to get to know quite a few of his clients. I have heard all positive feedback about the impact Doug makes on his client's companies by taking their websites to the top of search, if not right away, within days. If you are ever in doubt, ask Doug for references...he has plenty!” February 4, 2010

• 1st Myra Rowan, Business Development, Chi Chi, LLCwas with another company when working with Doug at Freedom Interactive

Recommendations Examples:• SEO Specialist & Interactive Sales Consultant • Freedom Interactive • 3 visible recommendations for this position:, 1 new recommendation for

this position: Edit • “I cannot recommend Doug highly enough. Great knowledge base and

skill set. Always looking out for his clients and their best interests! I have been extremely pleased with the results and experience of working with Doug and look forward to continuing the professional partnership.” February 28, 2011

• Top qualities: Great Results, Expert, High Integrity • 1st Metroeast Surgery and Cosmetics,

hired Doug as a Business Consultant in 2011

Use LinkedIn add-on Profile Apps and Plug-ins

• Amazon Book List• Portfolio• TripIt• Slide Share Presentations• Tweets• Events• Lawyer Ratings• https://developer.linkedin.com/plugins

Create a Company Page:

• Let the world know about your company.• Employees will be linked when they add their

companies employment.• Update your Products & Services page, consider

including appealing special offers for people who visit and recommend your LinkedIn company page.

• Don’t forget to promote your company page by LinkedIn email, group discussions, group announcements, and updating your status.

Become a Paid Member

• Being a Paid Member gives you more benefits:– Direct Email to Prospects– More Profiles when you search– Save Important profiles and notes– Get introduced to companies you are following– See the full “Who’s Viewed My Profile” list– Reference Search– Priority Customer Service

Join and Be Active in Groups

• Join groups related to your industry• Be active in the groups• Build authority and awareness through

sharing news, press releases, comments and discussions

• Develop your real-world, off-line contacts and strengthen those relationships by using…

Create Your Own Group

• Commit the time, creating and nurturing your own online group can pay huge dividends

• Use the free email broadcast tool– Under the Manage options, you will see a feature

to Send An Announcement. While restricted to once every seven days, LinkedIn provides you with a free and easy method to send email broadcasts to your group members.

Research Sales Prospects

• Review your prospects page before meetings– Learn about them for talking points

• Look for news about their company via LinkedIn Today or their companies page– http://www.linkedin.com/today/

Promote Your Business via LinkedIn

• Add your LinkedIn icon in your email signature• Promote through groups• Advertise through the LinkedIn PPC system• Post your status updates in your groups

Thank You

• For More Information, Please Find Me on Linkedin.

• http://www.linkedin.com/pub/doug-tull/7/299/8

• On Twitter: SEOPRO4U• My online profile: