Build Your Business with a Powerful WGBH Sponsorship · television and/or radio in a non-commercial...

Build Your Business with a Powerful WGBH Sponsorship

MEDIA KIT

TELEVISION • RADIO • DIGITAL • ADDITIONAL PLATFORMS

2Local Corporate Sponsorship

Local Corporate Sponsorship

ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship

Build a Powerful Multimedia Sponsorship with WGBHWGBH offers companies the opportunity to align their brand with the nation's flagship public media organization. WGBH offers sponsorship on all these platforms to extend your reach, and sponsor messages stand out in our uncluttered environment.

“

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Our clients are ecstatic about our support of WGBH. It’s been the most positive thing that we’ve done in 44 years and we are going to continue.

LEGACY FINANCIALPaul MauroManaging Partner




Exclusively on 89.7

Associate Your Brand with the Best Television on Television

History, drama, news, public affairs, science, nature, lifestyle and children’s programming —WGBH television offers an unparalleled array of award-winning programming and sponsorship opportunities.

Customized sponsorships meet your marketing goalsProgram sponsorships: From Nova and PBS NewsHour to Simply Ming and Sesame Street, align your brand with an iconic program and engage its loyal audience.Genre sponsorships: Sponsor a program genre to target audiences that have a passion for arts, news, cooking, or children’s programming.Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience with a run-of-schedule sponsorship across a wide range of quality programs.

Reach the valuable WGBH audienceWGBH viewers are more likely to have:

114

124

132

135

137

Contributed to an arts/cultural organization in the past 12 months

Own a home valued at $1MM+

Investments in money market funds

Investments in mutual funds

Attended a dance/ballet performance in the past 12 months

How to read: Compared to the average Boston Adult 18+, PBS viewers are 37% more likely to have investments in money market funds.

MARKET AVERAGE

QualityPBS viewers are more than 2X as likely to believe that PBS sets the standard for television versus the cable networks.

Impact44% of PBS viewers are more likely to buy a product or service from a PBS sponsor than from an advertiser on a broadcast network.

Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018

Television

Source: Scarborough – Boston Metro 8/17–8/19 WGBH M–Su 4am–2am




Award-winning news with local in-depth reporting, perspective and exclusive

content form the core of the programming lineup on 89.7 WGBH, Boston’s Local NPR.

With a sponsorship message on 89.7, you’ll reach a valuable public radio listener who is loyal to 89.7’s vibrant blend of exclusive content: popular national programs from NPR like Morning Edition and All Things Considered, the full array of Marketplace programs, plus explorations of local issues that are important to your customers.

Reach the Engaged News & Information Audience

Award winning§ Winner of one National and six

Regional 2019 Edward R. Murrow Awards

Science and the EnvironmentArun Rath, Correspondent and Host for NPR and WGBH News andHeather Goldstone, WCAI’s Science Editor

Government and Its ImpactMike Deehan, State House Reporter

Justice, Security and InvestigationsPhillip Martin, Senior Investigative Reporter

Higher Ed and K-12Kirk Carapezza, Higher Education Managing Editor

The Curiosity DeskEdgar B. Herwick III, Reporter

Source: GfK MRI 2019, Doublebase

One of New England’s largest newsrooms

89.7 WGBH BEATS 89.7 AnchorsWhen compared to the average adult NPR listeners are:

§ 259% more likely to have a doctorate degree

§ 235% more likely to be an active member of any group that tries to influence public policy or government

§ 101% more likely to have a household net worth of $1M+

§ 94% more likely to have an investment portfolio worth $250K or more

Joe MathieuMorning Edition

Henry SantoroBoston Public Radio

Arun RathAll Things Considered

Mary BlakeEvenings




How to read: Compared to the average adult 18+ in the Boston DMA, listeners of 99.5 are 108% more likely to have attended a symphony concert or opera in the past 12 monthsSource: Scarborough – Boston 8/17–8/19, 99.5 M–Su 6a–12m Cume, past 12 months

Attended a symphony concert, opera, etc.

Contributed to an arts/cultural organization

Attended a dance or ballet performance

Attended live theater 130

145

173

189

208

Visited an art museum

MARKET AVERAGE

2%5%6%

39%

Age 12–17

Age 18–24

Age 25–34

Age 35–64

Age 65+

Each day features great classical selections chosen to fit the daily rhythms and lifestyles of our listeners. High energy classical pieces start

off the day, longer selections resonate throughout midday, and offers just the right tone and tempo to sublimely move listeners throughout the evening.

Unique to ‘CRB in the public radio space, sponsors have the ability to air either 15- or 30-second messages in 99.5’s uncluttered all-classical environment.

Affluent ListenersIn comparison to the average adult in the Boston market, listeners of 99.5 Classical Radio Boston are:

45% more likely to own a home worth $750,000+

30% more likely to earn $100,000+

Source: Scarborough – Boston 8/17–8/19, 99.5 M–Su 6a–12m Cume

Audience Composition48% of WCRB’s audience

is A35–64

Reach a Loyal and Enthusiastic Audience of Classical Music Lovers

Featuring broadcasts from Symphony Hall and WGBH’s Fraser Performance Studio

99.5 Classical Radio Boston connects with listeners in Boston and the surrounding area by playing music to accompany a busy, rich lifestyle. The region’s only 24/7 classical music station, WCRB attracts a valuable and hard-to-reach audience of classical music fans. These well-educated, affluent consumers are listeners your company wants to reach!

Listeners of 99.5 Classical Radio Boston are more likely in the past 12 months to have…

Source: Nielsen Audio/TAPSCAN, Oct 2019 Weekly Cume




WGBH.org is a destination for ‘GBH fans who want to engage with our in-depth content, stream classical and news programs, and opt in for eNewsletters to stay informed about all of the terrific programming and events available at WGBH. WGBH.org has over 1MMmonthly visits.* Expand your reach of the WGBH audience with display ads positioned throughout the site.**

Expand Your Reachwgbh.orgDigital

Reach a valuable audience on wgbh.org

Digital DemographicsWGBH.org delivers public media advantages§ Desirable demographic§ Trusted, brand-safe environment§ Benefit from the WGBH “halo effect”§ Multiplatform sponsorship opportunity with

television and/or radio in a non-commercial and uncluttered landscape

§ Value for your sponsorship dollar*Source: Google Analytics, Oct 2019 | **The ad creative must be in keeping with the non-commercial nature of public media.

320 x 50 Display Ad

Display Ad Sizes§ 970 x 250 § 300 x 250

§ 970 x 90 § 320 x 50

§ 728 x 90 § 234 x 60

300 x 250 Display Ad

970 x 250 Display Ad

Source: Scarborough Boston 8/17–8/19; visitors to wgbh.org in past 30 days

39%

30%

31%

Adults 35–54

Adults55+

Adults 18–34

126

133

144

155

174A post-graduate degree

Attended a symphony concert, opera, etc. in the past 12 months

A household income of $250K+

Dined at an upscale restaurant in the past month

A home with a market value of $750K+

Visitors to wgbh.org are more likely to have:

How to read: Compared to the average A18+ in the Boston DMA, visitors of wgbh.org are 74% more likely to have a post-graduate degree

Source: Scarborough – Boston 8/17–8/19; visitors to wgbh.org in past 30 days

MARKET AVERAGE




Advertise in Explore! for impact and flexibility§Home-delivered to WGBH members, also available online at wgbh.org§Choose from a variety of ad units: five different ad sizes, three premium positions§Ads can include a call to action (but not pricing)§ The ad creative must be in keeping with the non-commercial nature of public media.

Explore! Offers Valued Content to WGBH Members

Exclusively on 89.7

One of the most popular member benefits, Explore! is sent to over 160,000 WGBH members each month.* Winner of the Gold Award in the Program category, Explore! was honored with a Hermes Creative Awards in 2019. Members turn to Explore! to find program listings, highlights for radio and television, updates on WGBH special events and special member discounts. And 67% of members would prefer to buy a product or service from a WGBH sponsor.**

WGBH members LOVE Explore!

Print

Your ad here*Source: Explore! Circulation Apr – Dec 2019 | **89.7 WGBH Member Survey: Fielded Sep 28–Oct 6, 2018

Your company’s message reaches the valuable WGBH audience§ 51% refer to it multiple times a month

§ 34% refer to it daily or weeklySource: WGBH Member Survey May 2018

We really like receiving Explore! We highlight programs we want to watch for the month and refer back to it almost every day.

WGBH has great benefits. I like very much being a member of WGBH and Explore! is very important.“ ”

I need Explore! to make sure I don't miss important programming.

“”“

”Source: WGBH Member Survey May 2018




In 2018, nearly 50,000 people attended community events at WGBH Studios in Brighton and the Boston Public Library, including Front Row Boston concerts, BostonTalks discussions, Sing That Thing!, Stories from the Stage, and High School Quiz Show tapings. WGBH's rich roster of events offer unique sponsorship opportunities that put sponsors face to face with their target audience, whether it's music lovers, thought leaders, foodies, or families. Our audience appreciates the corporations that make the events they value possible.

Make a Lasting Impression on Prospective Clients with a WGBH Event

MUSICLandmarks FestivalWednesdays, Summer 2020 7pmOne of the hallmarks of summer, the Festival is a free classical concert series at the Hatch Shell.

Front Row BostonMonthlyGuests enjoy music live from WGBH’s Fraser Studio, presenting a variety of performances from jazz to Celtic, classical to rock.

FAMILIESWGBH’s Day of ExplorationSaturday, March 14, 202011am – 4pmWGBH welcomes families for a day of exploration of science, music, art, and engineering, along with PBS KIDS characters.

WGBH FunFestSaturday, July 202010am – 4pmThe popular event returns to WGBH's studios with family entertainment and treats.

Events

THOUGHT LEADERSThe Boston Speaker SeriesSelect Weeknights 2020

Seven speakers offering diverse opinions, profound insights and fascinating discussions on a broad scope of issues.

Boston Talks: Happy HourMonthly

Each event combines short speaking programs, drinks, and a chance for guests to join the conversation. Think happy hour, but smarter.

WINE & FOODTaste of WGBHThursday–Sunday, October 8–11, 2020Wines from around the world and local artisan fare are the focus of this three-day festival of food and wine.

Valentine’s Day EventFebruary 2020

Guests will satisfy their palates with the perfect pairing wines, craft beers and desserts. They also hear straight from the brewers, bakers and wine makers themselves.




Pledge Savor the Spotlight as a WGBH Pledge Drive Sponsor

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A WGBH corporate pledge drive sponsorship brings visibility and prestigeReach thousands of viewers across New England as the sponsor of a WGBH pledge drive. Your employees will appear on air as your corporate challenge grant inspires viewers to join you in supporting WGBH’s award-winning programming.

WGBH's programming informs, educates and elevates the entire community, young and old. Walmart is proud to partner with WGBH because your mission enhances the quality of life in greater Boston.

– Chris Buchanan, Director, Public Affairs and Government Relations, Walmart

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§ Gain valuable TV exposureYour company and employees will appear on air across the New England region, reaching thousands of potential customers and clients.

§ Enhance your corporate imageReinforce your association with the respected PBS brand — one of the most trusted public organizations in America.

§ Demonstrate your corporate philanthropyYour company’s support for high-quality, educational programming will be front and center throughout the pledge drive.

§ Enhance employee relationsBoost employee morale and camaraderie while offering your employees a fun and meaningful way to give back to the community.

§ Leverage additional supportAs a corporate sponsor, your contribution serves as a springboard for other pledges, challenging viewers to match your gift. Here’s a sample announcement:

“We have a challenge from [company name] of [location], [description of business]. They will match all gifts of [$XX]. If you act now, you can double your gift to WGBH, thanks to [company name]”




Weekday Programming

Monday Tuesday Wednesday Thursday Friday

6am PBS KIDS

5pm Ask This Old House

5:30pm BBC World News America

6pm PBS NewsHour

7pm Greater Boston Beat the Press

7:30pm Rick Steves' Europe Basic Black

8pmAntiques Roadshow Finding Your Roots Nature This Old House

Open Studio

8:30pm Antiques Roadshow Recut

9pm No Passport Required American Experience NovaSpecials Country Music

10pm Independent Lens / POV Frontline Specials

11pm Amanpour and Company

12am Greater Boston

12:30am Rick Steves' Europe




Sunday

Sunday6am PBS KIDS

10:30am Open Studio

11am Weekends with Yankee

11:30am Roadtrip Nation

12pm Samantha Brown's Places to Love

12:30pm To Dine for with Kate Sullivan

1pm Antiques Roadshow

2pm Specials

3pm Nature

4pm Specials

5pm Windows to the Wild

5:30pm Rick Steves' Europe

6pm POV Shorts

6:30pm Stories from the Stage

7pm Specials

8pm Masterpiece

9pm Masterpiece

10pm Vienna Blood

11pm Finding Your Roots

Saturday6am PBS Kids

10:30am Sara's Weeknight Meals

11am Martha Stewart's Cooking School

11:30am Martha Bakes

12pm Jamie's Quick and Easy Food

12:30pm Pati's Mexican Table

1pm Moveable Feast

1:30pm Lidia's Kitchen

2pm Simply Ming

2:30pm My Greek Table

3pm America's Test Kitchen

3:30pm Cook's Country

4pm Chris Kimball's Milk Street

4:30pm Classic Woodworking

5pm This Old House Hour

6pm Rick Steves’ Europe

6:30pm British Antiques Roadshow

7pm Masterpiece

8pm Masterpiece


11pm Basic Black


12am Specials

Weekend Programming




Weekday Programming

Monday Tuesday Wednesday Thursday Friday6am Amanpour and Company

7am Rick Steves' Europe

7:30am Travelscope

8am Lidia's Kitchen

8:30am Chef's Life

9am Great British Baking Show

10am Pati's Mexican Table

10:30am Sarah's Weeknight Meals

11am French Chef Julia Child Cooking

11:30am America's Test Kitchen from Cook's Illustrated Cook's Country Milk Street

12pmCountry Music

Antiques Roadshow Finding Your Roots Nature This Old House Hour

1pm No Passport Required Specials Nova Specials

2pm PBS KIDS

7pm Great British Baking Show

8pm Midsomer Murders Masterpiece Shakespeare

& Hathaway Father BrownWashington Week

8:30pm Beat the Press

9pmScott & Bailey Masterpiece Doc Martin Death in Paradise

Firing Line

9:30pmFrontline

10pmVera Vienna Blood Line of Separation Specials


11pm PBS NewsHour

12am Midsomers Murders Masterpiece

Shakespeare & Hathaway Father Brown

Washington Week

12:30am Antiques Roadshow




6am Second Opinion

6:30am To the Contrary with Bonnie Erbe

7am Consuelo Mack Wealth Track

7:30am Firing Line

8am Beat the Press

8:30am Basic Black

9am Washington Week

9:30am Amanpour and Company

10:30am MotorWeek

11am On Story

11:30am Open Studio

12pm Great British Baking Show

1pm Antiques Roadshow Recut

1:30pm Lidia's Kitchen

Weekend Programming

Saturday

6am PBS Kids

11am Great Estates of Scotland

12pm Nature

1pm Nova

2pm Specials


4pm Rick Steves' Europe

4:30pm Windows to the Wild

5pm PBS NewsHour Weekend

5:30pm Beat the Press


7pm Specials

8pm Nova

9pm Specials

11pm Bluegrass Underground

11:30pm Music Voyager

12am Austin City Limits

2pm Simply Ming

2:30pm Milk Street

3pm New Scandinavian Cooking

3:30pm Jamie's Quick and Easy Food

4pm Stories from the Stage

4:30pm Articulate with Jim Cotter

5pm PBS NewsHour Weekend

5:30pm Open Studio

6pm Specials



10pm Country Music

12am Masterpiece

Sunday




Programming

Saturday6am The Pulse

7am Wait Wait… Don't Tell Me!

8am Weekend Edition

10am On the Media


12pm Innovation Hub

1pm This American Life

2pm Snap Judgement

3pm A Celtic Sojourn

6pm Live from Here with Chris Thile

8pm Says You!

9pm Jazz with Eric in the Evening

12am Jazz 24/7

Sunday6am On Being

7am The New Yorker Radio Hour

8am Weekend Edition

10am Hidden Brain


12pm Living Lab Radio

1pm Reveal

2pm The Moth

3pm Milk Street Radio

4pm Travel with Rick Steves

5pm All Things Considered

6pm Under the Radar with Callie Crossley

7pm Selected Shorts

8pm Arts & Ideas

9pm Jazz with Eric in the Evening

12am Public Radio Remix

3am BBC

Monday–Friday4:50am Early Edition

5am Morning Edition/Marketplace Report10am 1A

11am Boston Public Radio

2pm The Takeaway

3pm PRI's The World

4pm All Things Considered

6pm Marketplace

6:30 All Things Considered

7pm PBS NewsHour

8pm PRI's The World

9pmBoston Public Radio (Mon–Wed) Innovation Hub (Thu) Jazz with Eric in the Evening (Fri)

10pmBoston Public Radio (Mon–Wed) Radio Lab (Thu) Jazz with Eric in the Evening (Fri)

11pmSound Opinions (Mon) The Takeaway (Tue–Thu) Jazz with Eric in the Evening (Fri)

12am As It Happens (Mon–Thu) Jazz Night in America (Fri)

1am Public Radio Remix (Mon–Thu) Jazz 24/7 (Fri)




Programming

TANGLEWOOD SCHEDULE | July and August

REGULAR SCHEDULE | September – June

Saturday6am Classical Music with Tyler Alderson

11am Classical Music with Jessie Jacobs

4pm Classical Music with Roger Pierce

7pm Classical Music with Alan McLellan

8pm Boston Symphony Orchestra


Sunday5am Pipedreams6am The Bach Hour with Brian McCreath7am Boston Sunday Brunch12pm Classical Music with Jessie Jacobs4pm Classical Music with Roger Pierce7pm WCRB In Concert9pm Classical Music with Chris Voss

Monday–Friday5am Classical Music with Laura Carlo

9am Classical Music with Cathy Fuller

2pm Classical Music with Chris Voss


8pm BSO Encore (Mon)Symphony at 8 (Tue-Fri)

Monday–Friday

5am Classical Music with Laura Carlo

9am Classical Music with Cathy Fuller

2pm Classical Music with Chris Voss


8pm Tanglewood (Fridays)

Saturday6am Classical Music with Tyler Alderson

11am Classical Music with Jessie Jacobs

4pm Classical Music with Roger Pierce


8pm Tanglewood

10:30pm Classical Music with Alan McLellan

Sunday5am Pipedreams6am The Bach Hour with Brian McCreath7am Boston Sunday Brunch

12pm Classical Music with Jessie Jacobs4pm Classical Music with Roger Pierce7pm Tanglewood

9:30pm Classical Music with Chris Voss

Laura Carlo Ron Della Chiesa Cathy Fuller* Brian McCreath Alan McLellan Chris VossJessie JacobsTyler Alderson

Photo Credits: ©Lisa Abitbol/WGBH, *©WGBH/Matt Kalinowski

Build Your Business with a Powerful WGBH Sponsorship · television and/or radio in a non-commercial...

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