BUILD BREAKTHROUGHS WITH LEGO SERIOUS PLAY
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Transcript of BUILD BREAKTHROUGHS WITH LEGO SERIOUS PLAY
BUILD
BREAKTHROUGHS(fill in the blank)
with
--------------
FEEL
lack of clarity on the real problem
conflicting interests and priorities
too much focus on the detail
missing the bigger picture
loss of optimism
STUCK?
STUCKIN A PERPETUAL PLANNING CYCLE?
The Lego Serious Play Method creates a unique experience which:
1. breaks through mental blocks2. fuels the imagination 3. and opens minds.
Lego Serious Play is 100% IMMERSIVE PARTICIPATION
In LEGO® SERIOUS PLAY® all participants build their own LEGO® model in response to a facilitator challenge question.
These 3D models are shared and serve as a basis forknowledge sharing, problem solving and decision making.
the hands on nature of Lego Serious Play
fires up our brains and deepens our thinking
we access untapped (new) knowledge
HYPER CLARITY
THE NEXT LEVEL
TAKE THINGS TO
FUELS CONFIDENCE
WHAT KIND OF
BREAKTHROUGHS?
What future do we want to create?How do we get to that future state?Which customer should we serve?What experience should we create?What are our core strengths to exploit?What is our brand or team identity?
MAJOR BANKWORKSHOP OBJECTIVE : To find communication opportunities to build affinity amongst a key customer segment for a leading Bank
CASE EXAMPLE
ATTRIBUTES OF INNOVATORS
CORE SEGMENT ENGAGEMENT CANVAS
1) CUSTOMERCORE IDENTITY
2) IDEAL BANK QUALITIES
3) BUILDING ON THE INNOVATIVE ASSETS OF THE BANK
4) PRIORITISING AND COMMITING TO ACTIONS
LSP BANK ROADMAP
Unfiltered and clear understanding of the true
customer needs in this category(simplicity and value)
Sobering realisation that the current offering was complex
and uncompetitive
Impetus to relook existing product suite to make it
simpler for the customer and to improve competiveness of
offering
LSP WORKSHOP OUTCOMES
Angela spends her days empowering teams and individuals to unlock their creative abilities so that they can Innovate on Purpose. She has worked with large multinationals such as KPMG, P&G, Total Oil, and Nestle and with several Singapore based organisations such as Keppel Infrastructure, Ascendas Land and SAFRA.
Angela has worked in Johannesburg, Hong Kong and Singapore. She has more than 15 years Asia experience.
Angela is a CERTIFIED LEGO SERIOUS PLAY FACILITATOR and holds a B.ComHonours in Marketing (1990) from the University of Natal, South Africa.
ANGELA KOCHFounder & Chief Facilitator INVITRO INNOVATION
Seri has 20 years experience in partnering local and Global organisations in design,
branding, integrated communications and culture creation in Asia Pacific.�
She is former Client Services Director for WPP Global Brand Agency, The Brand
Union (formerly Enterprise IG) & Brandcourage where Seri helped to set up
the Singapore operations. Seri is currently an Independent Creativity & Brand
Facilitator.
Seri is a CERTIFIED LEGO SERIOUS PLAY FACILITATOR. and holds a Bachelor
of Arts, Sociology, Literature & Social Work (1994) from the National University
of Singapore.
SERI TASRIPINCo-facilitator and Associate
INVITRO INNOVATION
FACILITATORS
CERTIFIED
www.invitroinnovation.com