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Build A Mobile StrategyBeyond BYODGraham ChalkManager, Enterprise Mobility Management

Toronto, March 2015

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My History

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Q1: What are you doing with your vehicle?

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Still just email?

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Tech Leap requires a pause!

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Today’s 4 key Ideas

Value vs Cost Focus

Leverage the technology

Create your plan

Focus your spending on value creation

Mobile Maturity

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You need to know where you are before you can get to where you want to go.

You need to know where you are before you can get to where you want to go.

Why do you want to evaluate Mobile Maturity?

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Q2: Your Budgets? 80/20

Innovation

Today

Innovation

Tomorrow?

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Mobile Maturity

There are multiple frameworks for IT and Mobility On a simple level it measures

Do you have COSTS or VALUE CREATION Are your activities & objectives ALIGNED with

the rest of the organization– Growth – Cost Reduction– Efficiencies – ROI

Are you looking at mobility innovation: Outside IN & Inside OUT

Are you the Department of YES or the Department of NO?Are you the Department of YES or the Department of NO?

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Increased Costs for: User Support Security Risk Technical Complexity Application Standardization Billing & Reconciliation

Transfer of handset costs?

If xYOD is the answer, what is the question?

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Increased VALUE from: Improved efficiencies Greater user engagement Fewer problems with older

tech Competitive advantage Device cost reduction

Better equip channel partners?Improve access to applications?

ORDo you need xYOD to….

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Top 5 Enterprise Activities for 2014

Source: Gartner (September 2010)

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TELUS Mobile Maturity – 10 Point Evaluation

1. Policy2. BYOD3. Mobile Infrastructure4. MCM5. Applications

6. Security Compliance7. Asset Management8. Support9. Governance

10. Mobile Strategy

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BYOD Close Up

Level 1Functional

Level 2Enabling

Level 3Contributing

Level 4Differentiating

Level 5Transformational

Unknown state

Unknown user interest

Unknown strategic impact

Current state known

Access to ActiveSync intentionally open or blocked

Informal BYOD program proceeding

No user profiles defined

Primary focus on reducing costs

Formal BYOD program

Governance, metrics, user profiles, infrastructure, policy, support and reimbursements determined

Primary focus on productivity

Formal BYOD program

Significant workflow automation

Significant self-service

Primary focus on productivity

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From Benchmark to Plan

Build A Mobile StrategyBeyond BYOD

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Do you need a mobile strategy?

of business leaders predict that mobile-first companies will

disrupt mature industries in 2013

80%

of them rank mobilityat the top of their listof strategic priorities

Less than half havea comprehensivemobile strategy

55% <50%

Source: 2013 IDC / Appcelerator Report

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Are you building for Today or Tomorrow with your foundation? Are you building for Today or Tomorrow with your foundation?

Fast?Or Right?Fast?Or Right?

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Planning for the Future (Mobile Devices as End Points)

IT strategies treat technology in isolation. Silo’ed Approach – on a cloud strategy, social strategy,

or mobile strategy. Meaningful solutions – seek pervasive digital

connections leveraging individual technologies (cloud, near field communications, mobile, big date, etc.)

Aim – to deliver an experience that looks and feels an awful lot like our natural behavior.

Rich interactions – more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way.

Is your Application Infrastructure Design ready for This?

Why

IT strategy does not equate to a digital strategy.

Designing for a robust Digital Strategy?

Source: IBM 2013

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Alignment across the

organizationLook before

you leap

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From Plan to Foundation

Build A Mobile StrategyBeyond BYOD

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xYOD offers customization of services

“Choose”

Corporate Assets Applications

FilesWork Processes

Lawyers

Partners select from IT “approved” devices

Device Choice Device Owner Service Contract

Company X

User X X

“Here is”Device Choice Device Owner Service Contract

Company

User X X X

IT Support

Internal Staff

“Bring”Device Choice Device Owner Service Contract

Company X X XUser

Corporate IT Policies & Controls

Corporate IT & BU Policy

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Laying the Foundation – MxM

It’s not just “device” management anymore BlackBerry Enterprise Identity Cisco ISE Telecom Expense Management

Content Management Access existing archive applications Force “document open/review”

Application Management Private Lockers Integration with 3rd party ASPs

Over the Top Samsung Knox

Source: Gartner (June 2014)

BB12

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Technology Considerations with MxM/EMS

Over the top security? Samsung Knox with compartmentalization (Personal/Business) BlackBerry Encrypted BBM

Txt Archiving to force use of alternate applications BES + Gwava Cell Trust

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From Foundation to Value:Cost Reduction

Build A Mobile StrategyBeyond BYOD

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Do these add value to your core business? Operating a mobile support call centre Device Ordering Pre-configuration and imaging of device Monthly invoice reconciliation

Outsourcing some or all of your Day 2 operations will allow re-allocation of funds to value creation

EMM spending in 2015 $61M in Canada (IDC Dec ‘14) $1.9B USD worldwide (Radicati, July ‘14)

Off Load Non-Core Activities: Enterprise Mobility Management

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Provincial Health Authority with 20K Units on two different Cdn. carriers using a Managed Mobility Solution

On-Prem MDM Platform + Outsourced….

Cloud Based Asset Mgmt. Platform

MDM Application Mgmt. End User Help Desk Wireless Expense

Mgmt. (WEM)

Enterprise Mobility Management in the Real World

Using Industry/Analyst averages Monthly Cost of $55/User Savings over 3 yrs.

$2.4M Save 5-7% on Asset Mgmt. &

Automation $250K

Save 1-2 FTE MDM Admin $1M

Save 7-10 FTE for help desk $2.4M

Save 5-7% on WEM

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From Foundation to Value:Applications

Build A Mobile StrategyBeyond BYOD

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Application Motivation?

Staff Efficiency Consumer Adoption

Internal Systems

Sales EfficiencyFaster Contract to $

Competitive Advantage

Competitive AdvantageClient Satisfaction

Cost SavingsLeveraging existing assets

Employee Satisfaction

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No Need to Re-Invent the Application

Leverage the value of your existing infrastructure investment.Leverage the value of your existing infrastructure investment.

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Measure your Mobile Maturity to create a base line Develop your plan (deep and wide) Build your foundation Leverage

Existing Infrastructure Mobile Technology

Shed non-core services to focus on growth initiatives

Focus on Value Creation