Digital Eyes Media Academy

WELCOME BACK

IT’S BEEN A MONTH….

What have you implemented in your

business since the last session?

BUILD A KICK ASS BLOG THAT’S THE ENVY

OF YOUR COMPETITION

AIMS OF THE SESSION

By the end of the session we’ll all have an understanding of the

following:

• Understand the key reasons to blog and if it’s for you and your business

• How to plan a successful blog

• Decide what to and how to write great blog posts

• Find the best ways to get people reading and sharing your content

WHY BOTHER?

Key reasons to consider blogging:

1. SEO – search engines LOVE new content

2. User engagement, bring people back to your website more often (also

increases website traffic)

3. Social media content, more content for you to share

4. Be seen as an expert in your niche by peers, customers and prospects

5. Express your personality and style

IS IT FOR YOU?

Do you want to engage with your customers and

prospects?

Do you want to be seen as an expert in your field?

Do you want to increase the likelihood of a website visitor

contacting you for a quote or buying a product?

Do you want your prospects to have another reason to

believe in your products or services?

WHAT BLOGGING IS NOT….

It’s not a quick fix

It’s not going to generate sales and customers

overnight

You wont be seen as an expert straight away

BEFORE YOU START

Ask yourself these important questions

• Who do I want to read my blog (my ideal customer)?

• What do I want to get out of having a blog (purpose)?

• How often should I blog (and can I)

PLANNING YOUR CONTENT

Some content ideas

• What’s topical in your industry?

• Talk about your business (experience, events etc)

• Build your own themes (#fatfriday)

• How to’s

• Case studies

INGREDIENTS OF A TOP POST

• Enticing headline

• Pose questions to the reader

• Links to older posts and content pages

• Clear call to action

• Use at least 1 image

• Author bio

Take your paper planner and plan the next few

months blog posts, including an interesting

headline.

TASK

BREAK

HOW TO CHEAT, MAKING CONTENT EASY

• Look back at your social media posts, can they

be expanded to give you a topic to talk about?

• Make use of Google Alerts

• Don’t just write one post at a time

PROMOTE YOUR POSTS

• Use your social media

• Use/build your email list

• Stumbleupon

• Guest blogging

• Use/promote your RSS feed

• Reach out to other bloggers

• Encourage reader sharing

• Linkedin groups

• Facebook groups

• Digg

• Reddit

Questions?

2 MORE THINGS

“Learn continually – there's

always one more thing to

learn”

Steve Jobs

THANK YOU – WHAT NEXT?

Keep up to date with online marketing training throughout the next

12 months of your business

• Priority booking on training for the next year

• 5 seats on ANY training course

• Choose any 5 of the above services• Choose any 3 of the above services

DONE FOR YOU

Standard VIP

• Set up you Google Analytics reporting, goals and automated reports

• Review your social media presence, create a content plan

• Critique your website and 3 hours development time to implement changes

• Set up your PPC account with 1 campaign

• Audit your website for SEO and provide a top 20 keyword list with current rankings

• Plan your blog for 3 months and write 1 post

AND FINALLY

Graduation