Build a Culture that Will Fill your Resident Camp

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Build a Culture that Will Fill Your Resident Camp Dan Weir, Frost Valley YMCA Joanna Warren Smith, Camp Consulting Services

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Transcript of Build a Culture that Will Fill your Resident Camp

Page 1: Build a Culture that Will Fill your Resident Camp

Build a Culture that Will Fill Your Resident Camp

Dan Weir, Frost Valley YMCAJoanna Warren Smith, Camp Consulting

Services

Page 2: Build a Culture that Will Fill your Resident Camp

http://www.tinyurl.com/CampCulture

Dan Weir [email protected]

http://danlovescamp.com twitter: @danlovescamp

Joanna Warren Smith [email protected] http://camp-consulting.com

mailto:[email protected]
http://danlovescamp.com/
mailto:[email protected]
http://camp-consulting.com/
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Objective

Learn key components of a successful resident camp

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Objective

Identify elements that will positively influence your

camp culture

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Objective

Develop a timeline by which to create a new camp

culture

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Objective

Prioritize an action plan that will net results in 2013

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CULTURE

is the traditions, customs and philosophy of your

community

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INTENTIONALITY

is the process you use to achieve desired outcomes

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POWER PELLETS

to fill your resident camp

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1. Know your mission

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Missions not reserved for not-for-profits

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1. Know your mission - Camper outcomes

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The experience must be consistent

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It is valued by parents

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The campers treasure your mission

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2. Stick to your knitting

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Your mission/focus should dictate your decision making

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Acknowledge and celebrate your campers and staff when they are practicing your mission/focus

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Staff are camper focused

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3. Be confident in a “benevolent dictatorship”

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Write the script, block the scenes, select the actors, rehearse & watch the performance

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Do not assume that others will deliver product

according to your expectations

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You can say “no” &

still be a supportive leader.

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Let them know that you value their point

of view &

that your role is to guide them

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4. Let your passion show

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Learn the stories about your camp’s impact  

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Share the stories

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Treat your camp like a movement

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5. Be receptive to all ideas

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Welcome new ideas in a productive format

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While brainstorming do not allow people to shoot down ideas of other

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Do a SWOT analysis of your camp with different audiences

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Share rationale for decisions

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Most importantly people want to know that you are moving camp forward

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6. Walk the walk & talk the talk

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You are a public figure.  You are on a pedestal.

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Lead by example

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7. Maintain the culture

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Hiring & Training

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Language

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Monitoring & Mentoring

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8. Culture is 24/7/365

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Non-summer and summer style must be aligned

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9. Feature “WOW” programs

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Those that cost money and those that don’t

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Reinvest in the product

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10. Program progression

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10. Program progression - Visual of program progression

8 11 12 14 15 16

Junior Intermediate Senior

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Internal marketing

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External marketing

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11. Messaging

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Friendship and values

Confidence and character

Grit and compassion

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Where Kids Unplug and Connect

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Growing Character, Skills & Relationships

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12. Nurture relationships

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With campers

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With camper families

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With alumni

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With seasonal & year round staff

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13. Seek new acquisitions

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Corporate connections

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Word of mouth

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Maintain & follow up with inquiries

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Expand target areas

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14. Keep it clean

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Your facility

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Your equipment

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15. Be timely & responsive

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With pre-camp and during-camp communications

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Have people answer the phone when they call

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16. Best Business Practices –

Program Logistics

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Maximize the use of your venue

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Confirm program time

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Equipment

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16. Best Business Practices –

Inclusive vs ad-on fees

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People do not want to be nickeled and dimed

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16. Best Business Practices -Intentionality of

meals, events, & traditions

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Is your food good?

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Treat each meal like a program

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Special events add to program

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16. Best Business Practices - Celebrate legacy &

participation

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16. Celebrate legacy & participation

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16. Celebrate legacy & participation

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http://www.tinyurl.com/CampCulture

Dan Weir [email protected]

http://danlovescamp.com twitter: @danlovescamp

Joanna Warren Smith [email protected] http://camp-consulting.com

mailto:[email protected]
http://danlovescamp.com/
mailto:[email protected]
http://camp-consulting.com/

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