#Build2016

Windows Store and Dev Center Overview: New capabilities to help developers succeedGeoff RobertsonAdrian MaziakMike Clark

B877

New Dev Center Insider Program

Influence the future of the Dev CenterBe the first to preview new features and experiencesBe part of a community where ideas and hypothesis are validatedWork in partnership with Microsoft engineering teams to improve the Store

Program basicsThis is a global programDevelopers an can opt in/opt out of the program at any timeFeedback provided via the “Feedback” link Developers will receive invitation via a notification within Dev Center

The Store exists to connect the great creations of Developers with users who will enjoy themThe ecosystem is growing quickly, bringing more opportunity to developers

Today we will show you many new capabilities to help Developers be more successful

Amazing new apps and games

Growing installed base

ecosystem growth

270MWindows 10

devices

Increasing revenue and

usage

Your success equals our success Millions

Daily Acquiring Users

Active user engagement

Hundreds of Thousands

apps

Billionsof downloads

Skype

Edge

Centennial & Bridges

The ecosystem is growing

Xbox & Xbox Live

IoT

HoloLens

Dev Center& Store

Desktop & Mobile

Surface Hub

Cortana

Music & Video

Xbox Live support on all Windows devicesMicrosoft 1st party titles coming out in the Store as UWP gamesStore functionality expanding to include key features and services for gaming and its monetization modelsUWP Game development streamlinedCurrent Xbox marketplace APIs and functionality will continue to work as they do today

A focus on Games

B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox

Extend your reach to organizations Access to business and education users Acquire free and paid apps in bulk

Designed for organizationsMultiple ways to distribute apps Support for imaging and offline usage

One place, same toolsApps are submitted via Windows Dev Center Submit custom LOB apps directly to an organization

B851: Enterprise Apps and the Windows Store for Business

Adding Windows Store for Business

Growth supported by unified experiences

Dev Center & Store

Improvements for DevelopersDemos

Get onboard is easierCommon developer profileCreating one developer relationship with MicrosoftEasy to join more programs, more opportunity

Single and multi-user accountsContinued support for the single user accountsAdded support for multi-user and fixed roles last yearAdvanced app level management and custom roles in flight now

Unified Developer DashboardAccounts, products, configuration, management, analytics, experimentation and payouts in one place

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: Advanced Multi-User Capabilities in Dev Center

Building your appStore SDKPower your app from the Store SDKsSupporting purchase, advertising, analytics, experimentation and feedback

MonetizationTarget devices: desktops, tablets, phones, Xboxs, HoloLens….Acquisition: app, In-app and DLCAdvertising: with Microsoft and/or 3rd parties Analytics: custom eventsExperimentation: A/B testing variablesFeedback: link into the Microsoft service

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: Monetize your app using Windows Store monetization Platform

Publishing in the StorePublishing streamlinedPublish usability improvements and bulk upload of IAPsSubmission API

New capabilitiesBundles, conditional pricing, IARC, support for larger packagesIn-app subscriptions, discounts, and managed consumablesProduct pages for add-ons and rolling release supportLOB app publishing direct to organization

For those with advanced needsPre-order, pre-download, season passes and DLCContent isolation and packages encryption

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox

Device targeting

New contentEdge extensions Centennial DLC

Video Trailers+

Paid apps in Windows Store for Business

+Pre-Order

+Rolling release…..Additional merchandizing options

Empowering public testingPackage flightingFlight app updates to specific groupsIdentified individuals, groups or gradual rollout

Beta groups comingInvite a broad population Individuals can opt/in or opt/out at willDeveloper determined total group size

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: App flighting and beta testing in the Windows Store

Discovering great appsThings a Developer can doStarts with building great appsInformative title with a description highlighting unique valueUse advanced publishing features: pre-order, sale pricing, conditional pricing, etc.Promote your app via App Install Ads, campaigns and social interaction

The Store is merchandisingShowcasing apps for free in places like Edge, MSN and the Store Editorial and algorithmic promotion based on quality, popularity, and descriptionsApps also discoverable via direct link, browse, or exact title / keyword searchMulti product/device search results

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: App discovery in the Windows Store

Video: Promote your app: New tools to grow audience for your app

New App Feedback with ReviewsRatings and ReviewsRespond to reviews, private and publicDevice and version specific R&Rs shown in the StorefrontsPublic view excludes R&Rs from flighted OS builds and apps

App Feedback systemDeeper connection with customers without affecting your Store ratingsIncrease your level of discussion with customers on flightsEnables a feedback link within your app using the Store SDKView and respond to feedback within Dev Center

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: App Feedback: Connect with your customers

Extending AnalyticsDashboard AnalyticsContinued improvement to breadth of data and new filtersReduced latency and increased completenessContinued availability of exporting as a file

New Analytics APIAPI now publically available for your Dev Center analytics dataIncludes: Acquisitions, Ratings, Reviews and HealthComing soon: Crash Reports, Payouts, Ad Performance and more

Enables extensionsAvailable as the Dev Center content pack for PowerBI Open for third party integration

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: Windows Store Analytics APIs: New ways to get your hands on your data

ExperimentationSegmentationUse Segment Builder to learn about your user baseApply standard templates or create your own segments

TargetingCommunicate directly to a specific segment of your user baseThrough notifications and within your appMake targeted offers

A/B TestingConduct A/B testing within your appControlled via Dev Center without the need to republish

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Video: A/B Testing for UWP apps: Experiment for success

Video: User segmentation and targeted push notifications for UWP apps

Connecting with DevelopersNotifications and SuggestionNotification glean tells you what is important to youSuggestions are targeted to relevant developers

Feedback and SurveysThe Feedback button and surveys are being used and impacting the site New Dev Center Insider Program

New Dev Center UWP AppUniversal App that runs on all Windows devices

Join

Build

Publish

Validate

Discover

Engage

Analyze

Experiment

Grow

Key Take-AwaysThe Store is working with developers to grow the ecosystemGive Feedback, Join the Developer Insider Program

Check out other Store sessions• B807: Acquire, Engage & Monetize: Using the Windows Smart Monetization Platform• B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox

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