Revised 3/29/16 CV of Samra Jones Bufkins, MJ, APR page 1

SAMRA JONES BUFKINS, MJ, APR Lecturer, Strategic Communications

Frank W. and Sue Mayborn School of Journalism University of North Texas

1155 Union Circle #311460

Denton, Texas 76203-5017

Samra.Bufkins@UNT.EDU

Office: 940-565-2167

Cell: 214-708-5653

http://about.me/samrabufkins

EDUCATION

1987 Master of Journalism North Texas State University, December 1987

Public Relations major/Marketing minor. William Richardson Memorial Scholarship

recipient.

1977 Bachelor of General Studies University of Kentucky, May 1977

Concentration in Radio/TV/Film; Journalism; English Literature

PROFESSIONAL CERTIFICATION

1996 Accredited in Public Relations Public Relations Society of America

July 1996 (renewed every three years)

ACADEMIC EXPERIENCE

Jan. 2010—Present Lecturer Frank W. and Sue Mayborn School of Journalism

2009 Adjunct Professor Frank W. and Sue Mayborn School of Journalism

1986—1987 Graduate Teaching Assistant Department of Journalism

North Texas State University

PROFESSIONAL EXPERIENCE

2013—2015 Strategic4Sight, Dallas, Texas (part-time)

Public Relations and social media consultant to nonprofit organizations

2006-2010 Southridge Communications Consultants, Denton, Texas

Owner and principal strategic communications consultant

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2002-2005 CenterPoint Energy, Houston, Texas (formerly a division of Reliant Energy)

Communications Manager, Governmental Affairs and Regulatory Operations

1999-2002 Reliant Energy, Houston Texas

Project Manager, Delivery Group Public Affairs

1997-1999 Brown Nelson Public Relations, Houston Texas

Senior Account Executive

1993-1997 Galveston Bay Foundation, Webster, Texas

Public Affairs and Outreach Director

1990-1993 Texas Water Commission, Houston Texas

Public Participation Director, Galveston Bay National Estuary Program

1988-1990 Hermann Hospital, Houston Texas

Associate Director of Development and producer, Children's Miracle Network Telethon

1986-1987 North Texas State University Journalism Department

Teaching Assistant, Advertising

1985-1986 KDAF-TV, Dallas Texas

Writer, promotions department

1982-1985 King Faisal Specialist Hospital and Research Centre, Riyadh, Saudi Arabia

Special Projects Manager and Technical Writer, Royal Cabinet Engineering Office

1981-1982 RCA VideoDisc, Indianapolis Indiana

Quality Assurance Manager, Video Mastering

1979-1981 WTHR-TV, Indianapolis Indiana

Assistant Director of Public Affairs & on-air talent

1977-1979 WTHR-TV Indianapolis, Indiana

Film Director

1977-1977 WTVQ-TV, Lexington, KY

Film Editor

1975-1977 WLEX-TV Lexington, KY

Internships--studio production crew, on-air talent

PROFESSIONAL DEVELOPMENT

June 2015 Teachapalooza! Three-day workshop focusing on digital journalism and teaching techniques.

Poynter Institute, St. Petersburg, Florida.

June 2015 How to Flip your Class: Best Practices for Educators. Online webinar, Poynter Institute.

Ongoing TREE (Teaching Resources for Engaged Educators) Program, focusing on 10 proficiencies in

teaching, including digital course design and management. Three levels (introductory,

intermediate and advanced) for each teaching proficiency are offered. Have completed the

introductory level of all 10 and am working to complete all 30 modules in order to earn NexGen

course redesign certification.

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April 2015 UNT University Forum on Teaching and Learning. Half-day seminar focused on learning

analytics.

Feb. 2012 Explore Dallas: Digital Marketing and Public Relations Conference presented by Social Media

Explorer.

May 2010 Public Relations Measurement Workshop with measurement expert and consultant Katie Delahaye

Paine. PRSA Fort Worth.

2005—2015 Participation in (and presenter in 2008 and 2009) Dallas PRSA Communications Summit, a full-

day professional development and networking conference. Annual event in the fall.

Ongoing Regular attendance at meetings of the Dallas and Fort Worth chapters of the Public Relations

Society of America as well as events and seminars related to social media, public relations,

marketing communications and digital communications. Attendance enhances knowledge of

current industry trends as well as providing networking opportunities to identify potential guest

speakers, internship opportunities, and partnerships with the Mayborn School of Journalism.

When possible I take students to these events with me to expose them to professionals in the DFW

Metroplex.

CLASSES TAUGHT AND DEVELOPED

Fall 2013 Overhauled Jour 3410, Public Relations for Nonprofits, to be more of a survey course suitable for

the large number of non-journalism majors enrolled. Students work with actual nonprofit clients to

perform a communications audit and create a communications plan. Students also examine case

studies and are introduced to social media. Nonprofit governance, organizational communications,

working with volunteers, and other concepts unique to the nonprofit sector are covered.

2011--present Developed the first strategic social media course taught at UNT (Jour 4270, meets with Jour 5330

for graduate students), introducing students to the strategic uses of social media in journalism,

public relations, and advertising. Combining theory and practice, students have the opportunity to

develop expertise in multiple social media platforms, business strategies and tactics, and social

media ethics. Guest speakers keep the content current and challenge students with “real world”

exercises in analytics, SEO, and content curation. The course is a combined

undergraduate/graduate course, and graduate students are required to complete and present

research projects on evolving social media issues.

2010--present Jour 4460, Public Relations Communications, is the capstone course for public relations majors.

Students are required to blog weekly, prepare traditional and social media products for individual

clients, and work in groups to develop a comprehensive public relations campaign for a client

chosen by the instructor. Emphasis is on strategic planning and advanced writing. The course also

includes a portfolio review (added in 2013) designed to prepare graduating seniors for the job

market. Course content is re-vamped regularly to reflect current trends in the public relations field,

and work is a continuation of work begun in Jour 3420.

2010—present Overhauled Jour 4470, Ethics, Law and Diversity for Strategic Communications, to include

criteria qualifying the course as a university core capstone course. Emphasizing ethical decision-

making, content includes case studies, real-time decision making, legal requirements of the

profession and diversity issues faced by strategic communications professionals. Originally

required only for public relations majors, the course was re-vamped in 2011 when it became a

required course for advertising majors as well.

2010—2012 Taught Jour 3420, Public Relations Writing, which is the first PR writing class in the curriculum.

An introduction to working with clients, students write various traditional and social media

collaterals for a client of their choice. Course content is regularly updated and coordinated with

Jour 4460 so that each assignment builds on previous knowledge.

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2009—present Jour 5120, (formerly Jour 5100, Cases in Public Relations) Seminar in Strategic Public Relations,

is a graduate survey course in public relations theory and practice with emphasis on strategic

planning, crisis communications and social media. Working with actual clients, students develop a

strategic communications plan in addition to research and study of contemporary topics in public

relations.

CURRICULUM DEVELOPMENT

2010—2012 Graduate Certificate Program in Public Relations

Developed and obtained approval for a 15 hour graduate certificate in public relations targeted

toward professional journalists, public relations practitioners, educators, authors, writing

instructors, editors and researchers currently working in the media, public relations, advertising or

business arena with an interest in or responsibility for public relations.

ACADEMIC AWARDS

2014 University Honors Professor—Awarded by the Student Government Association at Spring Honors

Day to a faculty member nominated by students for contributions to student success.

2014 President’s Community Engagement Honor Roll—recognized for 2013 service to the community

2013 Soaring Eagle Award for going “above and beyond” the call of duty (nominated by advisors in the

College of Arts & Sciences)

2010—2013 Cited by graduating students as “a faculty member who served as a source of support and

inspiration” at UNT Honors Day.

PROFESSIONAL AWARDS AND RECOGNITION

2001 Excalibur Award for Outstanding Corporate Video Production “Wetland Habitat Protection”

PRSA Houston Chapter

2001 Excalibur Award for Outstanding Internal Publication “Electric Deregulation and You”

PRSA Houston Chapter

2001 Reliant Energy Volunteer of the Year

1996 Outstanding Magazine/Journal “Galveston Bay Soundings”

Women in Communications, Houston Chapter

1989 Outstanding Speechwriting Award “George H. Hermann Society Inaugural Event”

Women in Communications, Houston Chapter

MEMBERSHIPS & OFFICES HELD

1988—present Public Relations Society of America (PRSA) Earned Accreditation (APR) in 1996

2006—present Member of both Greater Dallas and Fort Worth PRSA Chapters

2010—present PRSA Educators Academy

2010—present Faculty Advisor, UNT PRSSA Chapter

2011—2014 PRSA Dallas Chapter Ethics Officer

2010—2011 PRSA National Accreditation Marketing Committee

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2007—2010 PRSA Dallas Accreditation Chair

23 members accredited under my leadership & mentoring

1997—1999 PRSA Houston Chapter Program Chair

2015—present Online News Association

2014—present UNT Women’s Faculty Network

2008—present Dallas Press Club

2000 Leadership Houston Class XVIII

1999—2009 Galveston Bay Foundation board, including executive committee member 1999—2005.

1987—present Kappa Tau Alpha, Journalism Honorary Society

SERVICE TO ACADEMIA

2011 Draft reviewer: Reference Groups, Mob Mentality, and Bystander Intervention: A

Sociological Analysis of the Lara Logan Case Elaine Replogle, PhD, University of Oregon.

Sociological Forum, Vol. 26, No. 4, December 2011

SERVICE TO THE UNIVERSITY/MAYBORN SCHOOL OF JOURNALISM

Standing committees 2014—Present Member, Mayborn Alumni & Advancement Committee (Chair 2014-2015)

2014—Present Member, Mayborn Space & Technology Committee

2015—Present Member, Mayborn Scholarship Committee

2012--2013 Member, Journalism Undergraduate Curriculum Committee

2011--2013 Member, Journalism Scholarship/Research Committee

2010--2013 Member, Journalism Assessment/Accreditation Committee

2010--2013 Member, UNT Publications Committee

2009--2012 Member, Journalism Alumni and Advancement Committee

Search committees 2015 Chair, Search Committee for Lecturer, Public Relations

2013—2014 Chair, Search Committee, Director of Journalism, Mayborn School of Journalism

2013—2014 Member, Search Committee, Digital News Lecturer

2011--2012 Member, Search Committee, Strategic Communications lecturer

2011--2012 Member, Search Committee, Strategic Communications senior lecturer

2010 Member, Search Committee, Advertising lecturer

Special projects/committees/organizational advising 2015 Managed social media campaign to endow a scholarship honoring Dr. Roy Busby upon his

retirement, raising more than $35,000 in five weeks.

2010--present Adviser, Public Relations Student Society of America (PRSSA)

2015 Informal adviser to URCM regarding social media during a crisis involving coordinated online

attacks to the School of Journalism and the University.

2015—present Appointed by the dean to assist with strategic social media planning and content development.

2013 Social Media audit and plan for the Mayborn School of Journalism (requested by the dean)

2013--present Faculty Adviser, Alpha Tau Omega fraternity

2012--present Social Media Adviser to the NT Daily

2012--present Social Media and PR Adviser to Swoop (student-managed advertising and PR agency)

2011--present Social Media and PR Adviser to Gravitas (Ad Team)

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STUDENT PROJECTS BENEFITING THE COMMUNITY

2010—Present Students in Journalism 3420 (PR Writing), Journalism 4460 (PR Communications), Journalism

5120 (Graduate Seminar in Strategic Public Relations) and Journalism 3410 (PR for Nonprofits)

choose a non-profit organization to work with and perform all writing projects for during the

semester. Journalism 4270/5330 students must choose a small business or nonprofit organization

to work with and develop a strategic social media communications program. To date an estimated

325 local, regional and national nonprofit organizations and government agencies have worked

with students, along with more than two dozen small businesses. This number continues to grow

and organizations now seek us out for assistance with their public relations and social media

planning.

2016 (Spring) North Texas Municipal Water District.

Facilitated class project for a regional water authority experiencing unprecedented growth,

increasing infrastructure costs, and resistance from local governments to assist in paying for water

delivery infrastructure. Students were charged with helping to communicate “the value of water,”

including the reasons for rising water bills and the need for water conservation.

2015 (Fall) Carter BloodCare

Facilitated class project for a regional blood donation organization focused on increasing blood

donations by targeted minorities.

2015 (Spring) UNT Division of Student Affairs Distinguished Lecture Series

Facilitated class project to re-vamp publicity programs for the university-wide lecture series open

to the public.

2014 (Fall) City of Denton Economic Development Office.

Facilitated class project developing strategies for local businesses suffering through major

construction and redevelopment of the East Hickory Street Entertainment District.

2014 (Spring) Alzheimer’s Association of Greater Dallas

Facilitated class project developing communications plan focused on combining and promoting

various fundraising walks throughout the DFW Metroplex

2013 (Fall) City of Denton Parks & Recreation Department

Facilitated class project developing communications plan for recreation centers.

2013 (Summer) North Texas Daily

Facilitated class project developing social media strategies for the student publication

2013 (Spring) Opera on Tap/UNT College of Music

Facilitated class project to brand start-up classical music organization

2012 (Fall) Downtown Denton Association/Denton Economic Development Office

Facilitated class project developing communications plan for the Downtown Arts District and

proposed Denton Walk of Fame.

2012 (Spring) Downtown Denton Association/Denton Economic Development Office

Facilitated class project developing program to brand downtown Denton as "more than the

square."

2011(Fall) USAA

Facilitated class project developing branding program for a new financial services product

(confidentiality agreements required by client)

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2011(Spring) Denton County Transportation Authority

Facilitated class project developing branding program targeted at students, faculty and staff of

UNT and TWU for the new DCTA A-Train service

2010 (Fall) Texas State Historical Association

Facilitated class projects developing branding program for the Texas Almanac and a membership

program for the Texas State Historical Association

2010 (Spring) Denton County Transportation Authority

Facilitated class project developing a public relations campaign for the Denton County

Transportation Authority A-Train service

PERSONAL/PROFESSIONAL SERVICE TO THE COMMUNITY

Ongoing Frequently asked to provide advice and counsel to area nonprofit organizations and government

agencies regarding public relations and social media strategies and practices.

2016—present Working with a small grassroots group to develop events and awareness to commemorate

International Women’s Day in Denton in March, 2017.

2015—present KERA (North Texas Public Broadcasting) Community Advisory Committee. Volunteer

committee advising leadership team on content and formatting matters. Three-year appointment,

renewable.

2014—present Fundraising and communications counsel to Stepping Stones, a collaboration between the

Alzheimer’s Association and the TWU Occupational Therapy program, providing practical

experience for OT graduate students learning to work with patients with various dementias.

2014 EverCare Medical

Advising TAMS students on social media and PR for a startup nonprofit organization, facilitating

PRSSA and additional student involvement.

2013--2015 Alzheimer's Association

Greater Dallas Chapter Communications Committee

2012 Advised the staff of North Texas Catholic (publication of the Diocese of Fort Worth) on social

media strategies to engage a younger audience with the website and publication.

2012--present Denton County Transportation Authority

Citizens' Advisory Committee

2011 Strategic social media workshop for the University Relations, Communications and Marketing

division at UNT. Assisted university staff in tracking down a rogue Twitter account and

convincing the students to clarify it as a parody account.

2011--present Denton Police Department

Informal advisor on social media policies, procedures and ethics

2008—2010 Clinic volunteer, Fort Worth Zoo

Maintained research databases and animal care records, assisted with medical examinations and

procedures, coordinated communications between the clinic and zoo PR staff

2006--2009 National Multiple Sclerosis Society North Texas

Safety Director/Communications Manager, MS-150 bike tour (a two day, 150 bile ride between

Frisco and Ft. Worth, Texas)

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2002—2003 Leadership Houston

Organized Quality of Life Day programming for leadership training classes

2000--2005 National Multiple Sclerosis Society, Lone Star Chapter

MS-150 bike tour team captain and steering committee member. Recognized as team captain of

the year.

1996--2001 USCG Unified Command Public Affairs Committee

Providing crisis communications expertise and resources for joint information center planning for

response to oil spills and disasters in the Galveston-Houston Coast Guard district.

1988—2005 Docent, Houston Zoo

Developed and presented educational programs about zoo animals, the environment, recycling;

acted as spokesperson for the Zoo on local TV and radio programs; served on the Zoo Advisory

Board; served on the transition team for privatization of the Zoo in 2002.

INDEPENDENT STUDY/SPECIAL PROBLEMS SUPERVISION

Mearle Colaco (Graduate student), Spring 2014, Independent study in Public Relations Communications

Monique Scales (Graduate student), Spring 2013, Independent study in Public Relations Communications

Stephanie Albertini (Graduate student), Summer 2012, Developing a strategic communications plan for a

start-up business

Katy Hartwick (Graduate student), Spring 2012, Developed a strategic communications plan for a business

expansion

Cameron Meyer (Graduate student), Spring 2012, Social media audit and strategic plan for the Mayborn

Literary Nonfiction Conference

PROFESSIONAL INTERNSHIP SUPERVISION Public Relations and Social Media Internships for Academic Credit

Spring 2016

Kali Kameaiomakam Ah Yuen, CultureHype Public Relations, Dallas.

Awo Eni, Fleishman Hillard, Dallas

Kivana Ford, Susan G. Komen North Texas

Emily Glover, Hope’s Door (nonprofit organization serving families affected by domestic violence)

Paulina Pytlak, CultureHype Public Relations, Dallas

Cynthia Rivera, United Way of Denton County

William Russell, Texas Motor Speedway Media Relations

Hannah Wyatt, Hope’s Door

Fall 2015

Michael Chavez, Episcopal Church of the Annunciation

Alysa Franks, Grapevine Relief and Community Exchange

Jenay Fritz, Strauss Marketing and Public Relations

Casandra Hernandez, Told Yaa! (Interactive and social media agency)

Daniella Otero, American Sportman Shooting Center

Whitney Robertson, ROI Mantra (Interactive and social media PR agency)

Jarret Way, Strauss Marketing and Public Relations

Spring 2015

Alexandra Anderson, Dr. Phil Show, Paramount Studios, L.A. (social media support)

James Birmingham, Innovation Greenhouse

Brandon Bolin, Baylor Scott & White Health System

Dawn Chevalier, UNT Student Activities Center

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Jennifer Johnston, United Methodist Church Foundation of Fort Worth

Joseph Moreno, Six Flags Over Texas

Paul Pomroy, Texas Motor Speedway Media Office

Maria Ramirez, Z Interactive

Tamela Riley, Tektronix Communications

Caitlyn Townley, Alpha-Barnes Real Estate

Fall 2014

Shannon Randol Baker, Keep Denton Beautiful

Amanda Colon, Amtel T-Mobile

Daniella Solis, Allied Integrated Marketing

Megan Wardlaw, Katy Sky Group

Spring 2014

Kelcey Blanks, 5th Ave. Salon & Spa

Savannah Bragg, Lewisville ISD

Cindy Brugge, Aclarus Marketing

Blair Burney, Raze Media

Kyle Kehrwald, Allied Integrated Marketing

Mariam Khan, K-Strategies Group Public Affairs

Kathryn Krevo, UNT Honors College

Kayla Lavender, D Magazine (social media internship)

James Mendez, Beverly Drive Magazine (Public relations and advertising sales)

Briana Mendoza, Allied Integrated Marketing.

Amy Scaggs, Alzheimer's Association Dallas

Cody Ward, M.Gianni Fashion Collection (PR and social media)

Epiphany Woods, Obsidian Public Relations

Fall 2014

Sydney Mayeux, Allen Americans professional hockey team

Katherine Spain, FC Dallas professional soccer team

Sarah Clement, UNT Press (public relations and social media)

Shante' Clinton, Spring, United Way of Denton County

Erica Connolly, Spring, The Marketing Arm

Marcus Hutchison, Spring, The Compass Group

Amy Lux, Spring, BizCom Associates

Mendy Puckett, Spring, Golin Harris

Bree Ray, Spring, Social Media Delivered

Jeannette Silva, Spring, Denton County Friends of the Family

Wylee Wooldridge, Complete Landsculpture (public relations and marketing communications)

Fall 2012

Clare Cawley, Moroch Public Relations

Alexandra Cheatham, Safety Control Corporation

Sarah Gifford, Power Public Relations

Shannon Raymond, Ward Welding & Supply (PR and marketing communications)

Mackenzie Yelvington, UNT Student Activities Office

Spring 2012

Alex Arrick, The Idea Grove

Loren Bolton, Workflow One Corporation

Sarah Duke, Dallas Business Journal (PR and special events)

Abigail Glavy, Allied Integrated Marketing

Esther Kanyua, Susan G. Komen for the Cure

Ryan Melson, The Idea Grove

Lacy Preston, Texas Tornado hockey team

Catherine Shuler, Trinity Business Partners

Lindsey Young, Power Public Relations

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Fall 2011

Sara Alderman, Social Media Delivered

Brandi Champlin, Ansira Ad Agency (public relations and social media)

Monika Dinkins, Coppell Chamber of Commerce

Kenyon Kirkpatrick, Terra Firma Racing

Kristoffer Lemons, Mothers Against Drunk Driving (MADD)

Lauren Miller, Moroch Partners

Teresa Rodriguez, Dallas Business Journal (special events and public relations)

Spring 2011

Emily Dickens, The Richards Group

Amoya Edwards, PR internship at Image Advantage

Aquia Francisco, PR internship at The Richards Group

James Hart, Granada Theatre (PR and social media)

Sarah Kubischta, Moroch Partners

Lesley Merritt, Allied Integrated Marketing

Lindsey Powell, Texas Tornado Hockey Team

Kimberly Pratcher, Texas Back Institute (PR and marketing communications)

Christine Sidhu, Scripture Union

Kaitlyn Taylor, Big Ink PR

Keve Thomas, Video Plus (PR and social media)

Julieane Verdes, Moroch Partners

Hannah Wubushet, Boys & Girls Clubs

Fall 2010

Victoria Green, ESPN Radio (PR and promotions)

Carrie Rogers, C. Pharr Public Relations

Craig Sirois, Moroch Partners

Spring 2010

Betsy Hutson, Texas Motor Speedway Media Office

Megan Unruh, Texas Motor Speedway Marketing Communications

Ongoing Informal advising and mentoring to students engaged in non-credit internships. Advising includes

assistance with workplace issues (including sexual harassment response), help with business protocols, networking

techniques, and social media strategies. Some PR students complete as many as 7 internship before graduation, but

only one may be taken for academic credit.

PRESENTATIONS (ACADEMIC, PROFESSIONAL AND COMMUNITY)

2016 Guest lecturer on social media ethics in Journalism 4270.003, Strategic Social Media, taught by

adjunct Frances Hawkins.

2015 Ethical Decision-Making for Digital Public Relations

Ethics Month presentation to Fort Worth Chapter of the Public Relations Society of America.

2015 Guest lecturer on social media ethics in Journalism 4270, Strategic Social Media, taught by

adjunct Christopher Apaliski.

2015 Guest moderator of #EdShift Twitterchat regarding use of LinkedIn and other social media for job

hunting.

2014 Series of social media workshops (beginners, intermediate, and event/group management) for the

Junior League of Dallas.

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2013 Researched and compiled a presentation for Dean Dorothy Bland which was presented at Dallas

PRSA Ethics Day luncheon, September 2013.

2013 Social Media Strategies for Non-Profit Organizations

Center for Nonprofit Management, Dallas Texas

2012 The Need for Ethics in Business and Communications

University of Dallas, School of Business Administration

2012 Social Media Strategies for Non-Profit Organizations

Center for Nonprofit Management, Dallas Texas

2011 The Need for Ethics in Business and Communciations

University of Dallas, School of Business Administration

2011 Ethical Decision Making Models for use in the Practice of Public Relations

Public Relations Society of America, Dallas Chapter

2009 Putting Accreditation in Public Relations into Your Career Plan

Southern Methodist University PRSSA Career Day

1997—1999 Spokesperson for Dow Chemical Company’s sponsorship of the Texas Wildscape Program,

including multiple presentations about native plant gardening to organizations and the media

throughout north, central and east Texas.

1994 Panelist: Overcoming Citizen Obstacles to Beneficial Uses of Dredge Material

Western Dredging Association International Conference (Published proceedings)

1994—1997 Numerous presentations about the Galveston Bay estuary, wetlands and coastal conservation,

natural history of the bay watershed, economic value of the bay, and other topics to civic,

governmental and educational organizations, as well as numerous media appearances.

1993 Managing Galveston Bay: New Solutions for a Gulf Estuary

International Gulf of Mexico Symposium, Tampa Florida (Published proceedings)

1990—1993 Numerous presentations about the plans to preserve the ecosystem of Galveston Bay. Presented to

civic clubs, professional organizations, government agencies, city councils, county

commissioners, chambers of commerce and special interest organizations as well as media within

a 10 county area surrounding Galveston Bay.

PUBLISHED NEWS ARTICLES

2015 Another perspective: Walking while ‘different.” Guest column, Dallas Morning News. Oct. 29, 2015.

http://www.dallasnews.com/opinion/latest-columns/20151029-samra-bufkins-another-perspective-on-

walking-while-different.ece

2009 You’re going on TV? Good luck! Twelve tips to survive as a guest on a late-night comedy show. Ragan’s

HR Communication. March 29, 2009.

http://www.hrcommunications.com/Main/Articles/Youre_going_on_TV_Good_luck_1308.aspx

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NEWS SOURCE/EXPERT

2015 Quoted in KRLD-AM year-end “wrap-up” story about the return of Blue Bell Ice Cream. No link available,

but the story aired at least twice the week between Christmas and New Year’s.

2015 Quoted in Denton Record-Chronicle article about Republican presidential candidate Donald Trump’s

appearance in Dallas, Sept. 14, 2015. http://www.dentonrc.com/local-news/local-news-

headlines/20150914-trump-makes-appeals-to-pride.ece

2015 Quoted (via Twitter) in a PR Week blog post about public relations professionals’ response to Amtrak’s

crisis communications after a deadly train crash in Philadelphia. May 13, 2015.

http://www.prweek.com/article/1347079/crisis-communicators-skewer-amtraks-crash-response-twitter

2015 Quoted in Dallas Observer article about the response to the viral video of members of the Oklahoma

University chapter of Sigma Alpha Epsilon singing racist epithets on an outing. March 11, 2015.

http://www.dallasobserver.com/news/ou-frat-boys-good-at-racist-chants-ok-at-crisis-pr-7126049

2014 Interviewed for a Fort Worth Star-Telegram article on the digital fluency of “Generation Z.” Sept. 1, 2014.

http://www.star-telegram.com/news/local/education/article3871560.html

2014 Weekly radio interviews, airing during “News and Information in the Afternoon” on KLIF 570 AM talk

radio. Topics include social media and Internet security, social media issues, trends and events.

2013 Weekly radio interviews, airing during “News and Information in the Afternoon” on KLIF 570 AM talk

radio. Topics include social media and Internet security, social media issues, trends and events.

2013 Interviewed on KLIF-AM Dec. 23 about musicians promoting their new albums via social media

2013 Interviewed for online magazine article about parents who overshare about their children on social media.

DFW Child, December, 2013. http://www.dfwchild.com/North-Texas/features/1355/Attack-of-the-

Documom

2013 Quoted in an Oct. 20 story on the U.S. website of Metro, a free newspaper distributed in major cities across

the world, about writing essays for college applications:

http://www.metro.us/newyork/lifestyle/education/2013/10/20/do-you-know-how-to-make-a-college-essay-

shine/

2013 Interviewed on KLIF-AM Oct. 8 about Twitter and Instagram advertising.

2013 Social media ethics in public relations. Thirty minute Internet radio program focusing on ethics in social

media. Blog Talk Radio, posted August 3, 2013.

http://www.blogtalkradio.com/smallbusinessstars/2013/08/07/social-media-ethics-in-public-relations-with-

samra-j-bufkins

2013 Mention in Dallas Morning News blog about Dallas PRSA response to the Museum Tower fake social

media incident. August 1, 2013. http://watchdogblog.dallasnews.com/2013/08/public-relations-society-of-

america-dallas-chapter-condemns-fake-facebook-profiles-used-on-behalf-of-museum-tower.html/

2013 Mention in Ft. Worth Star-Telegram column by Bud Kennedy referencing the Museum Tower “sock

puppetry” incident. July 31, 2013. http://www.star-telegram.com/2013/07/30/5042902/for-mike-

sockpuppet-snyder-a-lesson.html

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2013 Museum Tower fake social media.

KLIF AM 570 interview about the ethics of fake social media personas in the wake of the dispute between

the Museum Tower and Nasher Sculpture Center. July 29, 2013. https://soundcloud.com/samra-jones-

bufkins/samra-bufkins-klif-fake-social

2013 KLIF AM 570 Talk Radio interview about the social media announcement by Buckingham Palace of the

royal birth. https://soundcloud.com/samra-jones-bufkins/samra-bufkins-royal-baby-july?in=samra-jones-

bufkins/sets/klif-interviews

2013 Interviewed on KLIF-AM June 12 about smarter ways to use social media, in the wake of the NSA

surveillance program.

2013 Interviewed on KRLD-AM April 10 about Carnival Cruise Line’s slashing prices to attract more customers,

after several public relations problems

2013 Social Pope? Interview on KLIF 570 AM Talk Radio discussion social media during the Papal Conclave.

March 13, 2013. https://soundcloud.com/samra-jones-bufkins/samra-bufkins-klif-pope-social?in=samra-

jones-bufkins/sets/klif-interviews

2013 Facebook’s 9th Birthday. Radio interview on KLIF 570 AM Talk Radio, Feb. 4, 2013.

https://soundcloud.com/samra-jones-bufkins/samra-bufkins-klif-feb-4?in=samra-jones-bufkins/sets/klif-

interviews

2013 Interviewed on KRLD-AM Jan. 19 and 20, 2013, about reactions on social media to Lance Armstrong’s

interview with Oprah Winfrey

2012 Media may share responsibility for Sikh Temple Shootings. Quoted in article about the role of media and

social media in the Sikh temple shooting in Wisconsin. Maynard Media Center on Structural Inequity,

August 16, 2012. http://mije.org/mmcsi/criminal-justice/media-may-share-responsibility-sikh-temple-

shootings

2012 London Morphed into the Twitter Games, 140 Characters at a Time. Quoted in article about the role of

social media in the London Summer Olympic Games. Yahoo! Sports, August 12, 2012.

http://sports.yahoo.com/news/olympics--london-morphed-into-the-twitter-games--140-characters-at-a-

time.html

2012 Media Blitz results in incorrect reports. Quoted in article about reporting on the Supreme Court of the

United States’ ruling on the Affordable Healthcare Act. Denton Record Chronicle, June 29, 2012.

http://www.dentonrc.com/local-news/health/20120629-media-blitz-results-in-incorrect-reports.ece

2012 UNT students use Twitter, other social media to recreate Titanic Voyage. April, 2012. URCM press release

and online newsroom. ,http://untsystem.edu/news/2012/April/12-04-11-titanic.htm

2012 Mentioned in Poynter Blog commentary about Buzzfeed and The Guardian article regarding a Twitter

conversation about faked tornado pictures. April 5, 2012. Miniature case study about social media news

sources, correcting errors online, and context. http://www.poynter.org/latest-news/regret-the-

error/169141/buzzfeed-faces-additional-scrutiny-as-it-moves-into-political-journalism/

2012 Into Hostile Territory. Quoted in article about community relations tactics of some gas drillers in the

Barnett Shale. Quoted specifically about the ethics of these tactics in relation to the PRSA Code of Ethics.

Denton Record Chronicle, January 7, 2012. http://www.dentonrc.com/local-news/local-news-

headlines/20120107-into-hostile-territory.ece

2011 Cities Cast Net into Social Media. Quoted in article about municipal uses of social media to communicate

with citizens.Denton Record Chronicle, Dec. 31, 2011. http://www.dentonrc.com/local-news/north-denton-

headlines/20111231-cities-cast-net-into-social-media.ece

Revised 3/29/16 CV of Samra Jones Bufkins, MJ, APR page 14

2011 Crisis management experts praise Perry team’s response to debate gaffe. Dallas Morning News, Nov. 11,

2011. http://www.dallasnews.com/news/politics/perry-watch/headlines/20111110-crisis-management-

experts-praise-perry-teams-response-to-debate-gaffe.ece?nclick_check=1

2011 Mesquite schools’ superintendent takes to Twitter to connect with public. Dallas Morning News, Oct. 31,

2011. http://www.dallasnews.com/news/education/headlines/20111031-mesquite-schools-superintendent-

takes-to-twitter-to-connect-with-public.ece?action=reregister&nclick_check=1

2011 Could Twitter or Facebook have made a difference? Quoted in nationally-distributed story for the 10th

anniversary of the 9/11 terrorist attack. Yahoo! News 9/9/11. http://news.yahoo.com/9-11--could-twitter-or-

facebook-have-made-a-difference.html

2011 Technology playing greater role in inappropriate student-teacher relationships. Fort Worth Star-Telegram,

June 25, 2011 (Also picked up by wire services.)

2010 Learning Curve: Education Goes Digital in the 21st Century. Article about social media use in the

classroom. Dallas Business Journal, Oct. 7, 2010.

http://www.bizjournals.com/dallas/stories/2010/10/11/focus2.html

2010 BP Response to the Deepwater Horizon well blowout and spill. Multiple interviews with KRLD-AM radio.

Interviews aired between June 3 and June 10.

INCIDENTALS

Contestant: National Public Radio’s news quiz program “Wait Wait Don’t Tell Me (giving a shout-out to the

Mayborn School of Journalism and UNT). 2015. The prize for correctly answering the three obscure news questions

is a voicemail recorded by retired (and revered) NPR news anchor Carl Kassel. (Link: http://n.pr/1hbu5J7)

Personal blogs:

The View From Little D (Public Relations is the main focus) http://theviewfromlittled.com/

Walking the Alzheimer’s Abyss (Alzheimer’s Disease from a caregiver point of view)

http://walkingthealzheimersabyss.com/

Social media management: Developer and manager of the Facebook community page Dementia Diaries, sharing

educational articles of interest to the Alzheimer’s community.

Intensive Spanish language study in Guanajuato, Mexico, Summer 2008.

Traveled to Saudi Arabia (resident for 3 years), Egypt, England, Spain, France, Monaco, Italy, Switzerland, The

Netherlands, India, Nepal, Kenya, Cyprus, Thailand, China, Hong Kong, Japan, Mexico, Guatemala, Venezuela,

Ecuador and Canada, including two medical mission trips to the Patzun, Chimaltenango area of Guatemala in 2010

and 2011.

Member of the St. Mark Catholic Church Choir and the Denton and Forth Worth ACTS Missions teams. Faculty

adviser to Mu Epsilon Theta, the Catholic sorority at the University of North Texas through St. John Paul II Parish.

(Not affiliated with the UNT Greek system.)