Mission: To help major brand advertisers leverage social networksFounders: Mike and Kass Lazerow (4th start up)NYC headquarters with 22 employeesLaunched September 2007Premier investor syndicate ($8.2M raised to date)

Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders FundSoftbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners

Buddy Media Company Overview

Buddy Media’s Premium Client BaseA

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Social media is here37% of adult internet users and 70% of teens use social networking sites monthly

Growth is acceleratingIn 3 years, 49% of adults and 84% of teens will be on social networks

And the revenues are realOnline social network advertising is expected to grow from $2.1B to $4.1B in the next 3 yearsWe’re targeting the $25B spent in online media!

The Opportunity

SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

The major social networks have announced plans to open their platforms to developersMedia companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged usersPricing for branded online media will shift from impressions and clicks to engagement and custom actionsThe social media application is the new ad unitThe power in the online advertising marketplace has shifted from seller to buyerEvery company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity

Vision

Technology

Process

People

The Buddy Media Brand Advocate Process

People

Pro

cessTechnology

Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize

1

Optimize

…because every brand needs a buddy

Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Media’s loyalty program, AceBucks.

3

Build

Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty.

2

MonitorTrack campaigns using Buddy Media’s BuddyBrain and guarantee the power of social media is fully leveraged.

4

The Buddy Media BuddyBrain

Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged.

BuddyBrain

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