Bud Light NFL Challenge
description
Transcript of Bud Light NFL Challenge
Bud Light NFL Challenge
Blair Trusler
Throw Bud Light bottles into targets in the style of an American Football Quarterback
Game Concept
Score + Advertising
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Mix between Angry Birds and Paper Toss
Influences
650 million downloads (May 2012) 50 million
downloads (Mar 2011)
Throw Bud Light bottles into targets in the style of an American Football Quarterback
Facebook/Browser Game
First-person view, 3D plane
Aim by moving mouse
Adjust throw power by holding down right mouse button
Game Mechanics
Throw Bud Light bottles into targets in the style of an American Football Quarterback
Targets◦ Recycling Bins – reward 3 points◦ Regular Bins – reward 1 point◦ Hit target in the End Zone = x4 point score◦ Hit target in Red Zone = x2 point score◦ Static, dynamic, varying distances and wind speeds/directions
3 Lives◦ Lose a life when target missed◦ Hit target in end zone, gain a life◦ Maximum 3 lives
Game Mechanics
Throw Bud Light bottles into targets in the style of an American Football Quarterback
Aim: earn the highest score possible before losing all 3 lives
Further game modes:◦ Time Attack◦ Hardcore (1 life only)◦ 1-on-1 Competitive Multiplayer (Score Attack)
Game Mechanics
American Football games are popular! Madden NFL 13 topped overall game sales in USA for
September 2012 Beating Borderlands 2, Guild Wars 2, WoW: Mists of
Pandaria Reached 6th in the UK charts
Research
No 3D, interactive NFL games exist on Facebook◦ Fantasy/Stat-based games only
NFL is the most popular sport in the USA◦ 111.3 million people watched Super Bowl XLVI in the USA (166.8
worldwide) ◦ Rapidly growing in popularity internationally
Particularly in UK, annual game at Wembley, 2 games from 2013 onwards
Research
18-24 year old males
American Football fans◦ Primarily US/UK markets
Beer drinkers◦ 67% of the US population consume alcohol (2010)
◦ 69% of men drink an alcoholic beverage at least once a week in the UK (2009)◦ Bud 66 (UK branding) becoming more readily available in shops and pubs in the UK
Target Market
Time: 12 Weeks
Development Cost: £63,000 Producer: £12,000 Designer: £10,000 Programmer (x2): £18,000 Artist: £8,000 Unity Pro Licenses (x3): £3,000 3DS Max License: £3,000 Computers & Accessories: £6,000 Office Space: £3000 (5 desks, £250 pw)
Salary figures from Game Developer Survey 2012 – Develop
Feasibility
Technically feasible - implement with Unity◦ Quick & Easy 3D implementation
Unity allows game to be built in Flash◦ Easy integration with Facebook/Browser◦ Easy to port to other platforms – iOS, Android etc
Feasibility
Early Prototype Screenshots
Throw Bud Light bottles into targets in the style of an American Football Quarterback
USPs:◦ Simple controls using only mouse input
◦ Only interactive, 3D NFL game on Facebook
◦ Green initiative – promoting recycling
Summary
Questions
Slide 1:◦ NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif◦ Bud Light Logo: http://brazilianarts.org/images/home/flipbook/budlight.gif
Slide 2:◦ N/A
Slide 3:◦ NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif◦ NFL Grass Logo: http://4.mshcdn.com/wp-content/uploads/2011/07/nfl-logo.jpg◦ Bud Light Logo: http://www.raceboone.com/wp-content/uploads/2012/06/BudLight.13180739_std.jpg◦ Bud Light Bottle: http://www.productwiki.com/upload/images/bud_light.jpg◦ Bud Light Bottles at NFL game : https://www.facebook.com/photo.php?
fbid=10151007925665095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1◦ Bud Lightning: https://www.facebook.com/photo.php?
fbid=10151224328315095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1◦ Green Recycling Bin: http://thumbs.dreamstime.com/thumblarge_428/12501334550vO8e8.jpg◦ Recycle Logo: http://www.harrogate.gov.uk/PublishingImages/Recycle%20logo.jpg◦ Black Bin: http://www.cheshireeast.gov.uk/images/black_bin_postro.jpg◦ Drew Brees: http://www.lowprofilerecords.com/wp-content/uploads/2012/07/drew-brees-throwing-1.jpg◦ NFL Ball: http://www.markthompson.us/gameballs/NFL/NFL2006LG.jpg◦ Flick QB Game: http://wpuploads.appadvice.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-21-at-9.01.21-PM.png◦ Madden 13 Screenshot: http://www.pastapadre.com/wordpress/wp-content/uploads/2012/05/madden13zoomedcamera.jpg◦ First-Person NFL Game: http://gameolosophy.com/games/action/nfl-pro-2013-will-be-released-for-android/◦ Facebook Logo: http://brandthunder.com/wp/wp-content/uploads/2012/07/Facebook-skins-post.png◦ Scoreboard: http://www.sportstemples.com/Football/Pro/Pittsburgh/2009%20NFL%20Playoffs%20-%20Chargers%20at%20Steelers
%20011109%20-%20Scoreboard%20-%202.jpg
References - 1
Slide 4:◦ Paper Toss: https://itunes.apple.com/gb/app/paper-toss/id317917431?mt=8◦ Angry Birds: http://2.bp.blogspot.com/-7IfG3m0sHP4/TWaBC4QacnI/AAAAAAAAAPE/fgGSzqUYgDQ/s1600/
AngryBirdsHD1q.jpg◦ Papertoss Figures: http://techcrunch.com/2012/05/07/rovios-big-year-angry-birds-helps-gaming-company-soar-to-106m-in-
sales648m-downloads/◦ Angry Birds Figures: http://www.idownloadblog.com/2012/05/07/rovio-2011-revenue/
Slide 5:◦ N/A
Slide 6:◦ NFL Field: http://www.teamandsportrugs.com/shop/nfl-homefield-rugs/buffalo-bills-nfl-home-field-rug/
Slide 7:◦ High Score: http://seobyswaby.files.wordpress.com/2010/04/foursquare_score.jpg
Slide 8:◦ Madden Figures US: http://uk.gamespot.com/news/npd-madden-nfl-13-tops-us-september-sales-6398137◦ Madden Figures UK: http://www.xbox360achievements.org/news/news-12918-This-Week-s-UK-X360-Top-20-Charts.html◦ NFL Money Logo: http://www.insidesocal.com/tomhoffarth/nfl-money-logo.png◦ Football with Money: http://bloguin.com/thisgivensunday/images/stories/Football%20With%20Money.jpg
Slide 9:◦ Superbowl Viewership: http://sportsillustrated.cnn.com/2012/football/nfl/02/06/tvratings.record/index.html◦ Madden NFL Superstars Facebook: https://apps.facebook.com/maddennflsuperstars/
References - 2
Slide 10:◦ Global Alcohol Figures:
http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf
◦ US Alcohol Figures (including graph): http://www.gallup.com/poll/141656/drinking-rate-edges-slightly-year-high.aspx
◦ UK Drinking Figures: http://www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/Alcohol_2011/NHSIC_Statistics_on_Alcohol_England_2011.pdf
◦ Oakland Raider Fans; http://larrybrownsports.com/wp-content/uploads/2010/12/raiders-fans.jpg
Slide 11:◦ Develop Salary Survey: http://www.develop-online.net/features/1529/Develop-Salary-
Survey-2012-The-results◦ Office Space: http://www.gumtree.com/office-space/London
Slide 12:◦ Unity Logo: http://www.eyeballistic.com/wp-content/uploads/2011/06/Unity_logo.jpg
References - 3