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BTO2011 Travel Bloggers Unite
14
Oliver Gradwell Founder + Director Quick Guide to TBU Thursday, 1 December 11
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As the title suggests, this is just a quick guide to Travel Bloggers Unite.The slides start with the influences of our founder, Oliver Gradwell.Then using our last conference, TBU Innsbruck as an example, we demonstrated how these influences effect how TBU conferences are differentWe delivered key stats from TBU Innsbruck and the ROI figure impressed those in the audience.The improvements for TBU Umbria were explained.We rounded off by referring back to the photo of Mark Bolan and the song "Children of the Revolution". The effect of travel bloggers as a promotional tool is nothing short of a revolution!
Transcript of BTO2011 Travel Bloggers Unite
Oliver Gradwell
Founder + Director
Quick Guide to TBU
Thursday, 1 December 11
Influences
Thursday, 1 December 11
McDonalds
Thursday, 1 December 11
Marriott
Thursday, 1 December 11
Apple
Thursday, 1 December 11
Freddy Mercury
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Very Happy Old Chinese Woman
Thursday, 1 December 11
What Do We Do?
•Conferences
•One-Off Events
•Consultancy Work
Thursday, 1 December 11
TBUIBK Different?
• Photo Walks Expert Photographers
• Outside Agencies
• The Travel Bloggy Awards
• Pitch To Industry Networking Room
• FREE Blog Trips
Thursday, 1 December 11
TBUIBK Results
• 104 delegates (70 bloggers)
• 18 million twitter impression
• 400,000 unique accounts
• 45 tweets
• ROI Factor = 37.5 to 1
Thursday, 1 December 11
£950,000
Thursday, 1 December 11
TBU Umbria21-22 April ’12
• Photo + Video Walks
• 24 “How To” Talks - 3 different levels
• 3 Industry “How To” Talks
• Prizes
• ...and a free lunch :-)
Thursday, 1 December 11
Children of the Revolution
Thursday, 1 December 11
Contact Details
• EMAIL: [email protected]
• TBU: @tbloggersunite
• PERSONAL: @oliver_gradwell
• www.travelbloggersunite.com
Thursday, 1 December 11
