BTEC Business Level 3 UNIT 12 P1 and P2 - Role of Internet Marketing
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Transcript of BTEC Business Level 3 UNIT 12 P1 and P2 - Role of Internet Marketing
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By Chris M
P1 Describe the role that internet marketing has within a modern marketing contextP2 Describe how selected organisations use internet marketing
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• How the Internet supports organisations marketing efforts
• Links between Internet Marketing and traditional Seven P’s or the organisations
• Two Trends impacting Internet Marketing with the potential impact of the organisations
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• Cree is a B2B Company
• Sells energy efficient LED Lighting
• Environment and friendly lights
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• Product: LED Lighting
• Price: Low B2B Prices
• Promotion: Social Media
• Place: Trade Channels
• Process: Client focused
• People: Image
• Physical Evidence: Online experience/Tours
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Mobile Devices:
Video Production:
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• Movember is a charity -Founded in 2003
• Raises Awareness for Prostate Cancer (and other male Cancers)
• Grow a moustache through the month of November
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• Selfies• Campaigns• Social Media
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• Product: Money raising for cancer cure
• Price: Donations
• Promotion: Social Media
• Place: Online interaction
• Process: Clear to what the cause is
• People: Donators and Volunteers
• Physical Evidence: Grow a moustache
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• Mobile
• Social Media(Facebook Dark Posts)
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