BTC offers Marketing Help with SpotOn
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Transcript of BTC offers Marketing Help with SpotOn
The key to brand loyalty:
CONSISTENCY
The ROI of your business participating in social media:
YOU WILL STILL BE IN BUSINESS IN FIVE YEARS
Can assist with both.
Provided by BTC Small Business
Enroll Engage Enhance
Loyalty that runs itself
• Logs visits• Redeem deals• Collects customer data• Supports multiple
locations
Enroll
Scan card or app
Enter email and/or Name
Redeem rewards -OR- new offers
Add/Edit Spots Manually
• add/remove Spots manually– phone /delivery business– convert from old loyalty customers
• Create promo days
Not Your Average RewardsGet silly and help your brand stand out from the crowd.
Name a menu item
Drive Dan’s
Maserati for a day
Owner’s baseball tickets
Personal shopper
Pimp your ride
Model our Spring
collection for
What’s in the
Mystery Box
Mixology class
Pet sitter for a
weekend
Social Prowess
• Create buzz• Reward word of mouth• Invites customers to
Facebook• Manage social media
centrally
Get the App
• Check in
• Discover other SpotOn businesses nearby
• Get exclusive deals from places you love
Engage
Tap Into the Network
Invite customers back Create a great deal1 2 Send it
Customers redeem offers thru their phone…
… and it’s waiting at the tablet next time they visit (no paper necessary)!
3
It’s all in Hotspot
Add/edit rewards program See who’s visiting Track success Manage social media Send targeted offers
Enhance
Digital Rolodex
• Grows in value• Big data for the small
business• Expanded reach
• Customer Experience• Loyalty• Revenue• Analytics
Immediate Impact
Target Markets• Businesses with repeat customers
Retail, food & drink, beauty, auto (oil change)Carpet store, funeral home, auto repair
• Recommended card processing >$4000/mo • Existing internet connection at the business• NEW Central Payment merchants only
Price: $50/mo
Merchants get everything they need to get going
Additional Fees:
Deals redemption$.50 per redemption ($0.25 is avg ticket < $10)
Text messaging$.06 per outgoing text msg
• No long term contract• Less than $2/Day
Current promotion for the On Broadway Business Association w/minimum of five merchants on program:
No setup feeNo statement fee
Minimum of 10 CPAY and 5 SpotOn:
Annual Strategic Planning for Association
Alignment with On Broadway brand plan
