www.boatsgroup.com/our-brands/boat-trader

PRODUCTCATALOG 2020

www.boatsgroup.com/our-brands/boat-trader

Exclusive and limited advertising opportunitiesPRODUCT CATALOG 2021

AMERICA’S

BOATINGMARKETPLACE

LARGEST

Welcome

Content01 Hero Ad

Boat Trader - Products

02 Featured Dealer

03 Mobile Search Sponsorship

04 Sponsored Boats

Boat Trader delivers more boat buyers to dealers than any other advertising source in America.

With the highest consumer interest for boats under 40 feet, Boat Trader reaches 9 million boat shoppers each month. We deliver more leads than any other source – over 170,000 leads each month – of which, 1 in 5 ultimately purchases a boat.

05 Branded Enhanced Listings

06 Spotlight Listings

07 Boat Detail Page Takeover

08 Promoted Listings

09 Listings 360

10 BT App Sponsorship

11 SNapp Ad

12 Category Sponsorship

Here’s how it works:

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Boat Trader - Products - Hero Ad

Select the DMA and month in which you would like to appear on the Boat Trader homepage.

Your ad will be served to 50% of the homepage visitors in your selected DMA, during your selected month.

Provide your ad image, logo, and click-through URL and our team of designers will build your ad.

Be the brand on the Boat Trader homepage.

Hero Ad

Sold:• Monthly• 89 Designated Market Areas (DMA)• 50% Share of Voice (SOV)• Clicks Off-Site

Take centerstage on the homepage of BoatTrader.com

MaximumBrand Awareness

* Based on average monthly visits. Results may vary by market, Google Analytics

Lift your exposure by 400K monthly visits*

Here’s how it works:

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Select the DMA in which you would like to advertise your dealership on the Boat Trader homepage.

Your ad will be served to all homepage visitors on Boat Trader in your selected DMA.

Provide your ad image, ad text, logo, and click-through URL and our team of designers will build your ad.

Your dealership on the homepage of Boat Trader.

Featured Dealer

Your brand is now featured on the homepage of BoatTrader.com

Sold:• Monthly• 89 Designated Market Areas (DMA)• 2 Ad Spots, 100% Share of Voice (SOV)• Clicks Off-Site

Boat Trader - Products - Featured Dealer

Increased Exposure & Brand Awareness

* Based on average monthly visits to the Boat Trader homepage. Results may vary by market, Google Analytics

Position your brand as the market leader with

400K monthly visits*

Own the mobile search results page in your DMA.

Mobile Search Sponsorship

Boat Trader - Products - Mobile Search Sponsorship

Exclusive Brand Exposure

Here’s how it works:

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Select the DMA in which you would like to appear on the Boat Trader mobile search results page.

Your ad will be served to your share of the mobile search result page visitors in your selected DMA.

Provide your JPEG or PNG logo (min. height of 44 px), click-through URL, and ad copy (45 character limit) and our team of designers will build your ad.

Occupy the best advertising real estate on BoatTrader.com mobile devices.

Sold:• Monthly• 3 Advertisers Per Market (33% SOV)• 89 Designated Market Areas (DMA)• Clicks Off-Site

* Based on average monthly visits. Results may vary by market, Google Analytics

Put your brand in front of the 5M mobile shoppers visiting

Boat Trader each month*

Your listings at the top of the search results page.

Sponsored Boats

Boat Trader - Products - Sponsored Boats

Here’s how it works:Increase

Listing Views

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Select the listing(s) you would like to promote.

Watch your listings rank at the top of the search results page.

Your listing(s) will be served to shoppers who are searching for your class of boat - in your DMA - at the top of the search results page.

• Monthly• SOV based on number of advertisers• 89 Designated Market Areas (DMA)• Clicks On-Site

Sold:

Achieve top placement and generate

20,000 additional monthly impressions*

* Based on average monthly impressions. Results may vary by market and class, Google Analytics

Promote your dealership and drive more clicks.

Branded Enhanced Listings

Boat Trader - Products - Branded Enhanced Listings

AccelerateListing Performance

Here’s how it works:

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Select the listings you would like to enhance.

Experience increased market branding and listing interaction.

Your listings will now appear 2X larger and with your logo.

Sold:• Monthly

25% more listing views and leads*

275,000 logo impressions per month*

* Based on average monthly impressions & performance, Google Analytics

Own the most prominent listing on the search results page.

Spotlight Listings

Boat Trader - Products - Spotlight Listings

Here’s how it works:

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Select the DMA and Class that you would like to target. You may select up to 3 listings per month to rotate to that audience in the Spotlight Listing.

Your ad will be served to shoppers who are searching for the class your boat is listed in - in your DMA - on the search results page.

Our team of designers will build your ad, including your logo.

Become the most prominent seller in your market.

Sold:

• Monthly• 1 Advertiser Per Market (100% SOV)• 89 Designated Market Areas (DMA)• 8 Classes:

Build Brand Awareness & Increase Listing Views

• Clicks On-Site

Center Console, Cruiser, FW Fish, Motor Yacht, Pontoon, PWC, Sail, Ski Wake

* Based on average monthly impressions. Results may vary by market, Google Analytics

Expand your reach with 14K more views to

your listings*

Own the real estate on your boat detail page.

Boat Detail Page Takeover

Sold:

Capture 100% of the page exposure

MaximumLead Conversion

• Monthly• Clicks Off-Site

Here’s how it works:

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Based on your listing count, you will receive your BDP takeover package.

Your ads will surround your listings on all your boat detail pages.

Brand your listings and business to in-market shoppers looking for you.

Provide your ad image, logo, and click-through URL and our team of designers will build your ads.

Boat Trader - Products - BDP Takeover

Increase Listing Activity and Maximize

Brand Awareness

Capture your competitors’ audience.

Promoted Listings

Sold:

Increase Listing Activity & Brand Awareness in

your market

150 more listing views per month*

• Monthly• 89 Designated Market Areas (DMA)• 9 Class Containers

100,000 monthly adimpressions*

Saltwater FishingFreshwater Fishing Ski and Wakeboard

Center ConsoleMotor YachtExpress Cruiser

PontoonCruiserPWC

Here’s how it works:

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Select the boat you would like to advertise and your budget.Ex. Standard package, $500 will yield 100,000 impressions and an estimated 150 listing views.

Your ad will be served to shoppers who are searching for the class your boat is listed in, in your DMA, across the Boat Trader website.

Advertise your listings prominently across BoatTrader.com

Our team of designers will build your ad and targeting based on your boat listing photo, details, class, and DMA.

Boat Trader - Products - Promoted Listings

• Clicks On-Site

*Based on average monthly impressions & performance, Google Analytics

Boat Trader - Products - Listings 360

Display your listings across the web and bring your hottest prospects back.

Listings 360

Here’s how it works:

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Dealers with the qualifying amount of monthly boat detail pageviews, select the retargeting product - Listings 360.

Shoppers who are retargeted with these ads are more likely to convert to a lead.

Participating dealers will have their listings appear across the internet to visitors who previously viewed their boats.

Sold:• Monthly• Clicks On-Site

Bring back your hottest prospects.

50,000

Remarket Your Brand to an Engaged Audience to

Increase Conversions

monthly ad impressions*

150 more listings views per month*

*Based on average monthly impressions & performance, Google Analytics

Put your dealership in front of every app user in your area.

Here’s how it works:

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Select the DMA in which you would like to sponsor the app.

Your ads will be served during every search and at the top of every search results page.

Provide your ad image, logo, and click-through URL and our team of designers will build your ads.

Be the brand known on the Boat Trader app.

BT App Sponsorship

Boat Trader - Products - BT App Sponsorship

Exclusive Branding with a Highly Engaged Audience

Search Results Top Banner - 320x50

Interstitial ad - 300x250

Sold:• Monthly• 1 Advertiser Per Market (100% SOV)• 89 Designated Market Areas (DMA)• Clicks Off-Site

* Based on average monthly visits. Results may vary by market, Google Analytics

Be the partner of choice to 700K monthly shoppers

on the app.*

Largest ad “snapped” into search results on the Boat Trader app, boasting the most active audience of boat shoppers.

SNapp Ad

Boat Trader - Products - SNapp Ad

Here’s how it works:

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Select the DMA and Class that you would like to target.

Your ad will be served in the third position* to shoppers in your DMA who are searching within your designated boat class.

Our team of designers will create your ad using your logo.

Stand out in the search results and increase your boat listing views.

Sold:

IncreaseBrand Awareness &

Listing Views

*After appearing in the third position, your ad will be displayed after every 28 listings.

• Monthly• 89 Designated Market Areas (DMA)• 8 Classes:

Saltwater Fishing, Ski/Wake, Cruiser, Pontoon, Freshwater Fishing, Motor Yacht, Sail, and PWC

*Based on Boat Trader app average detail pageviews, Google Analytics

Reach the most engaged audience, viewing 4X more

boats than other mobile users*

Top brand placement in your market.

Category Sponsorship

Boat Trader - Products - Category Sponsorship

Here’s how it works:

Sold:

• 3 Shares per Category / Month• 8 Categories:

Top Positioning

Saltwater Fishing, Ski/Wake, Cruiser, Pontoon, Freshwater Fishing, Motor Yacht, Sail, and PWC

• 7 Markets:Florida, Great Lakes, Mid-Atlantic, Midwest, Northeast, Southeast, Southwest, and West Coast

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Select the category that you would like to sponsor on the Boat Trader search results page.

Your ad will be served to all shoppers in your market on the search results page.

Provide your ad creative and click-through URL, and our team of designers will build your ad.

Maximize your brand awareness.

Premium viewability to5M monthly boat

shoppers**Based on average monthly visits. Results may vary based on market, Google Analytics