Bt Italia Cloud Computing: come rendere concrete le opportunità offerte
BT Business Cloud Computing
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Transcript of BT Business Cloud Computing
The UK is in recession
Getting credit is more difficult
Customers are selective in where
they spend
Managing cash flow is important
New technologies can help
Give a competitive advantage
They are available for companies of all sizes
Can benefit business now and in the future
Getting through troubled times needs
focus
Keeping customers
Cutting costs
Maximising productivity and efficiency
Closing next deal
The world is changing
Key business challenges
Improving marketing and sales effectiveness
Maximising business opportunities
Reducing costs
Extending customer reach
Accelerating deal closure
Using resources efficiently
Improving customer service
What is BT Cloud Computing?
Applications maintained by expert partner, so always up to date
No specialist IT support required
50% reduction in total ownership costs
No installation of hardware or software at your premises
No capital expenditure
– pay on a subscription basis
What is BT Cloud Computing?
A set of applications managed and hosted
externally by a specialist partner
Delivered over a secure high quality
network
Operational in weeks not months
Available anywhere with an internet
connection, even when on the move
Wha
t ar
e th
e be
nefit
s?
The BT difference
Clear visionSkills, network and
investment capability to integrate applications
with communications to benefit businesses
A trusted partnerComprehensive range
of high-quality applications with a full
commercial and service package from a single
partner
Minimised risk Applications always available and data securely protected
Business SolutionsDelivering cutting edge
services to benefit businesses now and into
the future
The business solutions we offer
Salesforce.com NetSuite SugarCRM
BT Smart Marketing (Genius)
Ribbit for Salesforce
Access applications wherever you are
BT eSignature (Echosign)
Xero NEW TO PORTFOLIO
BT has the credentials
Helps improve businesses with:
• Flexible, rapid, cost effective access to leading technology
• Easy to use solutions• No capital expenditure • No need for specialist resource
Looks to the future:
• Vision, skills and financial strength to integrate applications and communications to benefit business
• We understand and are committed to Cloud Computing
• Our vision - making businesses more effective and productive with Cloud Computing
Minimises business risk with:
• A range of market leading applications • Security expertise to protect data • Resilience – applications are always available
• Expert professional help
Can be a one-stop shop:
• Provide everything needed for a full solution
• Simpler partner relationship saving customers frustration and costs
• No tie to any one vendor, so businesses get 'best of breed’
• High quality of service with a single point of contact
BT Business today
• A £2.8bn business • Over a million customers• Growing by moving into adjacent markets - where we have a low
share • Unique channel and partner strengths• A business with momentum
Recap of our Strategy
Grow BT Business by moving into adjacent
markets, where we have a low share
The economic climate has changed…• Are we at the bottom yet?• Customers are deferring spend unless convinced of hard benefits• Competitors are fighting harder for every £
The Vision
BT helps customers focus on
doing what they do best
Communications & Infrastructure
Hardware & IT Services
Applications & Content
The Opportunity The PrizeUnchange
dUnch
anged
Unchange
d
19% customers28% revenue
0.2% customers27% revenue
1% customers19% revenue
78% customers26% revenue
Channel strength is a long term differentiator
270 Desk Agents
50 ‘local’ business units560 field and desk agents
450 telemarketing agents
Resources
Small1-9 employees
Medium10-49 employees
Large50 +
employees
Online
sales
Specialist Sales focus
Over 1m Customers
Indire
ct chann
el partne
rs
450 Field/Specialist
We have a full set of capabilities
Single Service Organisation (Single SLA) and improvements in Customer Service
Communications/ Infrastructure - Maintain and enhance• Broadband and Value Added Services
• Mobile
• Conferencing
• One Plan
Applications/Software - Expand with partners• BT Cloud Computing
Hardware/ IT Services/ Devices - Build capability• BT Engage IT
• BT iNet
• dabs.com/ BT Business Direct
Communication
& Infrastructure
Hardware
IT Services
Devices
Applications
& Content
Service Wrap
Financing
We have already delivered growth
Communications/ Infrastructure - Maintain and enhance
9% growth
Applications/Software - Expand with partners
>100% growth
Hardware/ IT Services/ Devices - Build capability
19% growth
Communication
& Infrastructure
Hardware
IT Services
Devices
Applications
& Content
Service Wrap
Financing
Digital marketing services for SMEs Mick HegartyStrategy & Commercial Director, BT Business
Ivan CroxfordHead of Business Development, BT Business
The digital marketing challenge
Helping customers
• 25% - £78 billion of UK spend projected to come from online sales
• 80% of UK Internet users have a social networking profile (Comscore)
• 62% of shoppers consult a community site before making a purchase
• 30M people watched online video in Jan 2009 (Comscore)
• 70% of local searches done on search engines (Neilsen)
• 78% of Internet users research online when making an offline purchase (Web Visible)
BT Business analysis of 70,000 small business websites revealed:
• A significant number of business websites had no e-commerce facility to sell to customers
• Websites are poorly maintained – nine out of ten are not regularly updating website on their site to secure a good search listing
• Search engine optimisation techniques such as the use of key words is largely absent - Less than one in 3,000
• Nearly half of websites have bad pages containing broken or invalid links
• Value for money
• Skills
• Effectiveness
Our own customer insight
Today’s market context
BT Business is harnessing the four forces of the Web to help SMEs grow
Integrate with Business
Applications…
…and CRM
Digital
Marketing
Challenge
SocialBT Tradespace
CommerceBT eShop
ContentUser generated
SearchSEO, PPC
&
Web Analytics
About BT Engage IT
Our history
•Basilica Computing and Lynx Technology acquired by BT Group in late 2007
•Businesses merged into single organisation in May 2008 to create one of the most comprehensive IT Solutions portfolio in the UK
•1st April 2009 – rebranded as BT Engage IT
Our joint capability
•A leading provider of IT solutions and services
•Over 2900 customers nationwide
•Employs over 900 staff across 6 locations in the UK
with a skill profile of:
–Over 70 accredited MS Engineers
–Over 70 Professional Services Consultants
–Over 300 Field/Client Engineers
•Certified by the British Standards Institution (BSi) as operating in line with the international standard BS ISO IEC 20000 (Information Technology Service Management)
Our Vision
“To develop long-term partnerships with clients and
act as a trusted advisor to enable them to fully exploit
the potential of IT to generate business value and increase
operational efficiency.”
IT Solutions for business
Professional Services:Working to align customer business and IT strategy, and deliver practical roadmaps to deliver tangible ROI
IT Supply:Providing world class hardware and software supply, customised to suit specific client requirements
Infrastructure:Designing and implementing flexible dynamic platforms to deliver efficiency and growth
Business Productivity:Delivering value and improving efficiency through the successful deployment of resilient people, process and technology
Managed Services:Delivering robust and scalable support services to meet growing business demands
Business Partners
Our IT solutions portfolio enables us to work with clients to deliver an end-to-end capability to meet their business needs
Our strategic partners:We maintain a position of independent consultant and advisor to
our clients, whilst holding strategic alliances and partnerships with key technology companies in the marketplace.
About BT iNet
• ‘…is the Cisco 'Centre of Excellence‘ for business and organisational solutions specialising in Infrastructure, Security, Unified Communications & Mobility requirements that underpin BT's ICT Transformation vision’
• Our history• BT iNet is a wholly owned subsidiary of BT Group formed in 2006• Delivering £100m+ of Cisco based solutions every year.• Profitable & Financially Stable• BT’s ‘Centre of Excellence’ for Cisco Solutions• Cisco Gold Partner• Cisco’s Largest UK Partner
• Our core capabilities• Infrastructure - Routing, Switching, Data Centre & Wireless• Security - Policy, Perimeter & Prevention• UC - Collaboration, Voice/Video & Messaging• Mobility - Applications, Access & Freedom
• Underpinning skill sets
• Consultancy - Project Management - Technical Resources
About BT Business Direct/ dabs.com
• One-stop-shop:BT Business Direct/ dabs.com is a ‘one-stop-shop’ for all computing, networking & IT support needs – we’re specialists in working with small-to-medium sized businesses.
• Buy online or on the phone:Our dedicated business-to-business only website offers a range of e-Procurement options. Alternatively, we have a team of vendor-trained sales advisors.
• Huge range:Up to 20,000 different hardware and software products available at any time from all the world's leading I.T. vendors.
• Complete end-to-end solutions:Unlike many resellers, being part of BT allows us to extend our product portfolio way beyond merely hardware to include a wide range of both Voice & Data solutions.
• Tailored payment options & volume discounts:We offer a variety of ways to pay including credit accounts and business leasing plus discounts may be available for volume purchases.
Call: 0870 429 3010www.dabs.com
orwww.bt.com/
btbusinessdirect
More information
For more information, please visit
www.btbusinessexperience.com
Or contact Ian Walker
+44 (0)20 7356 8043/ (0)7918035786