Yan's

BT 372B: Discovery and Commercialization of Technical Business OpportunitiesYan Chen, Ph.D.Assistant ProfessorStevens Institute of TechnologyValue Proposition Canvas Explainedhttps://www.youtube.com/watch?v=aN36EcTE54Q

What is Strategy?https://www.youtube.com/watch?v=ibrxIP0H84M

Richard Rumelt's Big Idea for the Thinker's 50, 2013https://www.youtube.com/watch?v=83vczUPiMv0

Jensen Huang-Favoring Moore's Law Over Customer Feedbackhttps://www.youtube.com/watch?v=6Uc-EiQ2xnU

The Five Competitive Forces That Shape Strategyhttps://www.youtube.com/watch?v=mYF2_FBCvXw

Resource Based View of the Firm by Jay Barneyhttps://www.youtube.com/watch?v=-KN81_oYl1s

1The Strategic Management of Technological InnovationPart One: The Industry Dynamics of Technological InnovationSources of innovationTypes and patterns of innovationStandards battles and design dominanceTiming of entry

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2Value Proposition Canvas (100 points, 20%)Please select a mobile app you like the most and use the Value Proposition Canvas to analyze the app. The Value Proposition Canvas has two sides: Customer Profile and Value Map. 3

Value Proposition Canvas Explained

https://www.youtube.com/watch?v=aN36EcTE54Q3Value Proposition Canvas (100 points, 20%)(1) Value Proposition Canvas Version 1: Due on March 26. This version will not be graded but will be reviewed by your classmates. (2) Two Canvas Reviews (50 points): Due on April 9. Please provide constructive, developmental feedback on two classmates canvases(3) Value Proposition Canvas Version 2 (50 points)Due on April 30.4Value Proposition Canvas (100 points, 20%)5

For Your Information: Read it only if you are interestedAvailable on the course website

6For Your Information: Read it only if you are interestedAvailable on the course website7

The Strategic Management of Technological InnovationPart Two: Formulating Technological Innovation StrategyDefining the organizations strategic directionChoosing innovation projectsCollaboration strategiesProtecting innovation

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Outline1. Chapter 6: Defining the Organization's Strategic DirectionGenzymes Focus on Orphan DrugsWhat Is Strategy?External AnalysisInternal AnalysisStrategic Intent2. Article: Skate to Where the Money Will Be9Outline1. Chapter 6: Defining the Organization's Strategic DirectionGenzymes Focus on Orphan DrugsKatie Mulligan, Megan Petuskey, & Lauren LimWhat Is Strategy?External AnalysisInternal AnalysisStrategic Intent2. Article: Skate to Where the Money Will Be10Genzymes Focus on Orphan DrugsGenzyme was founded in 1981 by scientists studying genetically inherited enzyme diseases.Adopted a very unusual strategy of developing drugs for rare diseases rather than blockbuster drugs.Smaller markets, but fewer competitorsRequires less advertising, smaller sales force11

Genzymes Focus on Orphan DrugsIn 1983, the FDA established the Orphan Drug Act The Act gives seven years market exclusivity to developers of drugs for rare diseases (