BSMG Meeting 10.16.12 | The Role of Images on the Social Web

The Role of Images on the Social Web

By AK Stout@akstout18

[email protected]

sayingitsocial.com

Tweet along! #BaltSocMedia

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The Problem:Too Much Noise

24 hours a day, 7 days a week we have information coming at as from all angles.

#baltsocmedia| @akstout18 | sayingitsocial.com

The Solution:Fight For Attention

In a sea of text – a colorful attention grabbing image stands out.


The Solution: Aid In Retention

Words are processed by our short-term memory where we can only retain about 7 bits of information.

Images, on the other hand, go directly into long-term memory where they are indelibly etched.Source: Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for

Professional Development


The Problem:Not Enough Time

We are busy people with a limited amount of time to dedicate to taking in new information.


The Solution:Make it Quicker

We process visuals 60,000 times faster than text.

Source: Research at 3M Corporation


Pictures

Text

The Problem:Eliciting a Response

Facebook Page EdgeRank Algorithm


The Solution:Appeal to Emotion

"...in our culture pictures have become tools used to elicit specific and planned emotional reactions in the people who see them."

Source: J. Francis Davis, an adult educator and media education specialist


What’s the DealWith Pinterest?

Weekly visits to Pinterest's website from North American users hit nearly 29 million in July 2012 - an increase of 2,183% from the previous year.

Source: http://articles.latimes.com/2012/aug/29/business/la-fi-tn-pinterest-instagram-growth-20120829


But Wait…

The combination of graphics and words has a communicative power that neither singularly possesses.

Without words, a graphic may be lost to ambiguity.

Pictures +

Words

Pictures

Alone

WordsAlone


What To Do

Change Facebook posting strategy.


What To Do

Don’t auto-post from Facebook to Twitter.

Upload images directly to Twitter.


Thank You!AK Stout

@akstout18akstout@sayingitsoci

al.comsayingitsocial.com


Follow Baltimore Social Media Group on Twitter: @BaltSocMediaConnect with Members: https://twitter.com/BaltSocMedia/bsmg-members/members

Save The Date!Next Meetup Tuesday, November 13,

2012Topic: Social Media: Building Identity and

Trust

BSMG Meeting 10.16.12 | The Role of Images on the Social Web

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Transcript of BSMG Meeting 10.16.12 | The Role of Images on the Social Web