Bs Final Ncp 2

7/29/2019 Bs Final Ncp 2

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NCP II

By: Akshay Sharma ( 12BSPHH010081)

SONY CORPORATION IN INDIA


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Introduction1

Origin of name2

Future of Sony5

Sony India4

History; Timeline3


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Introduction

Multinational conglomerate corporation headquartered in Mintao (Japan);

One of leading manufacturers of electronics, video, communications, video

game consoles and information technology products for the consumer and

proffesional market


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Introduction

Sony is among the Worldwide Top 20 Semiconductor Sales Leaders;

The company's slogan is Sony. Li ke no other;and recent is make.bel ieve;

Sony is the electronics business unit and the parent company of the Sony

Group which is engaged in business through its five operating segments, these

make Sony one of the most comprehensive entertainment companies in theworld;

Sonys principal business operations include:

Sony Corporation,

Sony Pictures Entertainment,

Sony Computer Entertainment,

Sony BMG Music Entertainment,

Sonny Mobile Communications

Sony Financial Holdings.


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Origin of name

The name "Sony" was chosen for the brand as a mix of two words.

One was the Latin word Sonuswhich is the root of "sonic" and "sound" and

the other was "sonny", a familiar term used in 1950s America to call a boy.

Morita pushed for a word that does not exist in any language so that they

could claim the word "Sony" as their own.

Sony Corporation
http://en.wikipedia.org/wiki/File:Sony_logo.svg


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History

Started in 1946 by Masaru Ibuka and

Akio Morita in TokyoJapan.

Sony found its beginning in the wake

of World War II. in 1946

The company had $530 in capital and atotal of eight employees

Sony first branded product was a

transistor radio launched in 1955 and

started to sell under Sony from 1958.

In 1945, after World War II, Masaru

Ibuka started a radio rapair shop in

Tokyo.

The next year, he was joined by his collegue

Akio Morita and they found a compannywhich translates in English to Tokyo

Telecommunications Engineering

Corporation

The company built Japan's first tape

recorder called the Type-G

In the early 1960s, Ibuka traveled in the

United States and heard about Bell Labs

invention of the transistor.

He convinced Bell to license the transistor

technology to his Japanese company


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History

In August 1955, Tokyo

Telecommunications Engineering releasedthe Sony TR-55, Japan's first

commercially produced transistor radio.

In May 1956, the company released the

TR-6, which featured an innovative slim

design and sound quality capable of

rivaling portable tube radios.

It was for the TR-6 that Sony first

contracted "Atchan", a cartoon character

created by Fuyuhiko Okabe, to become itsadvertising character.

Now known as "Sony Boy", the character

first appeared in a cartoon which is

holding a TR-6 to his ear.

In 1957, Tokyo Telecommunications

Engineering came out with the TR-63model, the smallest (112 71 32 mm)

transistor radio in commercial

production. It was a worldwide

commercial success


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Sony India

Started its operation in India from 1994

They started its operation with highly concentrating on Marketing Strategies inorder to make familiar about the product and company.

Sony is the first mover in India in every electronic segment.

Strong Distribution network in India - 4000 dealers and distributors, 240 exclusiveSony World and 19 direct branch location

Also well known for quality service in India with 190 authorized service centers


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Sony India

Indias economy continues to grow. Sonys electronics sales are growing faster than

the countrys electronics market. In fiscal year 2010 (the year ended March 31,

2011), Sonys market share increased in a number of high-growth product

categories.

Despite a slight slowdown in growth during the recent global recession, Indiaselectronics market picked up speed again in 2010. Sonys sales in the period grew

faster than the market. BRAVIA top share of the market for LCD televisions, a

high-growth product category, in terms of value, while Cyber-shot was number

one in the digital camera market in both value and volume sold and VAIO

PCs rose to number three in the PC market in value terms.* The expansion of our

shares in such key markets is attributable to our operations in India, which we have

worked to strengthen, as well as to our effective channel strategy.

Indias economic growth


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Sony India

Indias economy continues to grow. Sonys electronics sales are growing faster than

the countrys electronics market. In fiscal year 2010 (the year ended March 31,

2011), Sonys market share increased in a number of high-growth product

categories.

Despite a slight slowdown in growth during the recent global recession, Indiaselectronics market picked up speed again in 2010. Sonys sales in the period grew

faster than the market. BRAVIA top share of the market for LCD televisions, a

high-growth product category, in terms of value, while Cyber-shot was number

one in the digital camera market in both value and volume sold and VAIO

PCs rose to number three in the PC market in value terms. The expansion of the

companies shares in such key markets is attributable to their operations in India,

which have worked to strengthen, as well as to make an effective channel strategy.

Indias economic growth


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Sony India

As India is geographically large, it is critical to operate in the most suitable way

that fits each city and region. Sony classifies the Indian market into three

categories, ranging from small cities to large metropolitan areas.

The companys 19 sales branches cover a total of 450 cities. To ensure that

customers can use Sony products without concern, they have also developed a

network of 250 service centers across the country.

As transport can be difficult due to the state of many roads and taxes on interstate

sales, Sony India have established 30 warehouses nationwide, ensuring their ability

to manage the supply chain effectively.

Building on this robust operational structure, they are accelerating efforts to expandtheir marketing activities beyond the traditional customer baseIndias 40 million

affluent citizensin an assertive bid to attract consumers in the countrys middle

class, which is expected to see further growth in the years ahead.

Building on operational strengths in an assertive bid to

attract middle-income consumers


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Sony India

Cricket is by far the most popular sport in India. In advance of the ICC

Cricket World Cup 2011, which was staged in India in March 2011,

Sony launched a major advertising campaign for BRAVIA LCD

televisions featuring Indias national team captain, Mahendra Singh

Dhoni, as Sony Brand Ambassador.

The highly effective multi-media campaign, which coincided with the

Cricket World Cup, included approximately 3,000 television spots and

more than 150 outdoor billboards, as well as in-store promotional

campaigns.

India won the title match of the 2011 tournament, much to the delight

of the Indian people. Sony will continue to promote appealing,

memorable marketing and advertising efforts in India.

Cricket in India and Sony


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Sony India

As with its operational structure, Sony recognized the importance of having an effective

channel strategy that takes into account regional differences. In addition to national chain

stores that cover many areas in India, Sony has regional chain stores in specific areas, and

both types of stores continue to see sales growth.

In India, there is not a single chain store network of identical stores in every city and town

in the country; rather, store configurations differ from region to region. For this reason,

Sony seeks to increase the number of contracted subdealers they work with.

To communicate the Sony brand message to consumers directly, company has established

a network of approximately 270 Sony Center and other branded shops nationwide.Branded shops sell not only electronics products, but also PlayStation products and Sony

Ericsson mobile phones, among other products.

Branded shops thus contribute to an enhanced brand image, as well as to greater

recognition of the Sony name.

Enhancing Sonys respected brand strength through a

carefully tailored channel strategy


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Sony India

India has one of the largest and most dynamic television audiences in the world

reaching more than 124 million households in the country and generating nearly

U.S. $6 billion in revenue A year. Indian television has boomed since 2004 with

yearly double-digit growth in distribution, content and advertising.

Sony Pictures Entertainment entered the Indian television market in 1995 with the

launch of Sony Entertainment Television (SET). The general entertainment Hindi-

language channel quickly became a success and has remained one of the top rated

channels for more than 15 years with hit shows like Who Wants to Be a

Millionaire (Kaun Banega Crorepati) and Indian Idol.

The company added to its portfolio of channel brands with the launch of AXN

(1998), SET MAX (MAX) (1999), Animax (2004), SAB (2005) and SET PIX

(2006). All of Sony Pictures channels in India are owned, operated or distributed

through a joint venture, Multi Screen Media Private Limited (MSM).

Sony Pictures Entertainments television operations in India


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Sony India

As the official home in India for the Indian PremierLeagues (IPL) renowned

Twenty20 cricket competition, MAX typically rates in the top five of the

countrys channels. At the start of the IPLs fourth season in April 2011, over

154 million viewers tuned in to MAX.

AXN is a leading English-language general entertainment channelcommanding a more than 50% share of this audience across alldemographics as compared to its competitors in this category.

Sony Pictures Entertainments television operations in India


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Sony India

To encourage the proliferation of HD and 3D film production, in March 2011

Sony inaugurated Sony Media Technology Centre in Mumbai, Indiawhich

joins similar facilities established in the United States and the United

Kingdomat the Mumbai campus of film school Whistling Woods

International.

Within the Centre, Sony has installed cutting-edge Sony equipment to create

content, such as video cameras and equipment for editing, for use in training

in the areas of digital HD movie production and 3D content creation not only

for the schools aspiring filmmakers, but also for industry professionals.

By extending advanced technologies and products, as well as its training

expertise, Sony hopes to contribute to the further growth and development of

Indias entertainment industry.

Contributing to the further evolution of Indias entertainment

industry through the Newly established Media Technology Centre


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Sony India


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Sony India


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Future of Sony


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Future of Sony


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Strength of Sony


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THANK YOU

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