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BRYN MAWR HOSPITAL CAFETERIA OCTOBER 24 TH LAUREN MARTIN, ARAMARK DIETETIC INTERN RETAIL THEME DAY BUSINESS PLAN

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OVERVIEW Mission Statement & Objectives Company Summary Market Analysis Resource Review Financial Data Evaluation

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STATEMENT OF PURPOSE Purpose of the retail theme day business plan: Explore Retail operations of Bryn Mawr Hospital (BMH) Determining customer demographics/Market Analysis Theme Day idea implementation Financial accounting

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MISSION STATEMENT Bryn Mawr Hospital Our Mission is to thrive as a hospital food & nutrition organization that is striving to achieve an exceptional patient satisfaction experience by being customer driven, continually improving our services, team focused and fiscally responsible.

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BUSINESS OBJECTIVES Goal #1: Increase cafeteria sales Objective #1: To increase daily cafeteria sales by 5% compared to the pervious three Friday sales. Goal #2: Increase selling number of daily meal deal special Objective #2: To increase the number of daily meal deal specials sold by 10 compared to the past three Friday meal deal sales.

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BMH COMPANY SUMMARY Main Line Health Well Ahead Guaranteed Net Budget Contract ARAMARK Services offered: Patient & Clinical Services Retail Food Services Environmental Services (EVS) Facility Operations Manager Laundry Customer Service Center

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THE MARKET MARKET ANALYSIS, MARKET SEGMENTATION, TARGET MARKET

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MARKET ANALYSIS Bryn Mawr Hospital Cafeteria WawaBertuccisSushi Land 6 Turkey Sandwich $3.49$4.19___ 8 piece California Roll $4.99___ $4.95 Cheese Pizza $1.79 (slice cheese pizza) ___ $9.99 (personal Margherita pizza) ___ Egg, Cheese and Bacon Breakfast Sandwich $2.79$4.19___

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MARKET ANALYSIS: SWOT ANALYSIS Strengths -Low food prices -Convenience -Familiarity -Payroll deduct Weaknesses -Limited selection and variety -Hours of operation -Vegetarian -Ethnic Foods Opportunities -Specialty coffees -Exhibition/Saut -GRO Promotions Threats -Meal Deals offered -Establishment within quick walking distance -vegetarian and vegan friendly restaurants

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MARKET SEGMENTATION

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MARKET SEGMENTATION CONT.

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TARGET MARKET Female Age: 41-55 Employee of the hospital Department: Nursing

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THEME DAY MARKETING STRATEGY PRODUCT, PLACE, PRICE, PROMOTION

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PRODUCT Vegetarian Theme Tofu Stir Fry Satay Pesto Pizza Roasted Garlic Hummus Veggie Burgers Tomato Basil Soup & Vegetarian Chili

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PLACEMENT Steam table Easy access

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PRICE Costing from E- Recipes $4.49 Meal Deal: $4.99

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PROMOTION Highlighted menu items Recipes Just For You Vegetarian Facts Sheet

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PROMOTIONAL ADDENDUMS Black Bean & Sweet Potato Burritos 8-12 flat tortillas (any brand, any flavor) 2 cups sweet potatoes, peeled, cubed, boiled until fork-tender, drained 1 can black beans, drained 1/2cup sliced onions 3 cloves minced garlic 1 cup shredded Mexican-style or cheddar cheese, or other cheese blend 2 tsp cumin 1 tsp chili powder (more or less, depending on your taste) - Preheat oven to 350F. - Saut onions and garlic in 1-2tsp olive oil over medium heat. - Add can of drained black beans to onions and garlic. Stir in seasonings. - Add boiled and drained sweet potatoes to bean and onion mixture. Gently mix. - Stuff tortillas with black bean and sweet potato mixture and place in a greased 9x13 baking dish, with seam side faced down - Sprinkle cheese over burritos. - Bake at 350F for about 5 10 minutes, or until cheese it melted. - Serve with salsa, sour cream, guacamole, lettuce and tomato!

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PROMOTIONAL ADDENDUMS: TABLE FLYER Did You Know October is National Vegetarian Month The average America consumes 8 ounces of meat per day that is 45% more than the USDA recommends Vegetarian lifestyles are associated with a reduced risk of many chronic illnesses, including heart disease, many types of cancer, diabetes, high blood pressure, and obesity. Meatless meals can allow you to consume larger portions for the same amount of calories! Coming soon

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MARKETING STRATEGY SALES FORECAST

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Increase sales by 5%: $4,819.35 Increase number of meal deal units sold by 10 21 units: $105.00

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RESOURCE REVIEW EQUIPMENT, FOOD, FINANCIAL

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EQUIPMENT Saut pan/stove Hot holding cabinets Rice steamers Refrigerator Steam tables Spoodles, spatula's, knives

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FOOD Sysco & Ambrogi

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FINANCIAL: BUDGET Direct Costs Food$125 Plates/Utensils$10 Marketing Materials (color printing, paper)$5 Total = $140 Indirect Costs Supplies$13.45 Physician and other fees$0 Repairs/maintenance$0.35 Communication/education$0.03 Utilities$0 Professional Services$7.31 Employee benefits$1.35 General hospital expenses$1.41 Salaries and outside fees$17.01 Total = $40.91

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FINANCIAL: BREAKEVEN POINT Vegetarian Stir-Fry Special Sales Sales price per unit$4.49 Variable Costs Decorations$0.00 Labor$2.31 Raw Food Cost$1.58 Total Variable Costs$3.89 Fixed Costs Insurance and misc administrative (paper, printing, taxes etc) $7.62 Fixed Costs total$7.62 Breakeven in number of units sold13 units need to be sold

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EVALUATION HOW DID WE DO?

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FINANCIAL EVALUATION Breakeven Sold 26 Tofu Stir Fry Satays $58.37 profit Objective 1 Increased sales by 8% Net sales of $4,955.07 Objective 2 Sold 11 Meal Deals Sold 26 total Tofu Stir Fry Satays

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CUSTOMER SATISFACTION Positive Feedback Sampling Overall Success!

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Any questions? THE END