Because Life Flows Better Around Art

WHO ARE WE?

MISSION

The mission of our gallery is to instruct, inform and inspire

our local artists, customers and guests in our beautiful art

gallery, where we will provide high-quality source of visual

art. Our company’s mission is to provide our customers

with high image value and a sense of aristocracy . Brush

Strokes Art Gallery will be an exciting venue where artists

can exhibit their art.

GOALS•Be a well-known brand in Bangladesh by 2016.

•Earn 60% profit each year for the next 5

years.

•If we are successful in Chittagong then we’ll extend our business to other cities in Bangladesh and internationally.

Vision

Our products will make people aware of the beauty of the world and especially the port city, Chittagong. Most of us are unaware about the beauty we are destroying in our daily life.Some of our products are also expected to reflect the Bangladeshi Culture.

Market Segmentation

Geographic Segmentation

• Region : Chittagong, Bangladesh. If we are successful with this business in our current city ,then we’ll go for market development strategy .

• Density: Urban areas Chittagong

Demographic SegmentationAge : 24+

Family Lifecycle: any stage

Gender : both male & female

Income: BDT.50000 and above

Occupation : Any

Education : Mainly educated people

Interested in paintings.

Social Class: Middle Upper and upper-upper

OUR

TARGET MARKET

TARGET MARKET

•INDIVIDUALS who are not price sensitiveINDIVIDUALS who are not price sensitive

•Educated & sensible people who have Educated & sensible people who have enough knowledge about the value of enough knowledge about the value of paintingspaintings

•People who want to enhance their self-People who want to enhance their self-esteemesteem

LITTLE CRAFT LITTLE CRAFT FURNITURE FURNITURE LTDLTD

DECOREX

HOME ARTHOME ART

VAST RANGE OF VARIETIES

SMALL RANGE OF VARIETIES

HIGH PRICE

LOW PRICE

BRUSH STROKES ART GALLERY

PRODUCT

PRICE

PLACE

PROMOTIONMARKETING MIX

Product Line

•Paintings by famous artists( ON ORDER BASIS)

•Paintings by local artists

•Paintings by amateurs

•Customize paintings

•Real time face sketching

•Sketches

•Books of artists.

Categories of paintings

•Oil paintings

•Acrylic paintings

•Knife painting

•Crayons/Pastel paintings

•2 and 3 dimensional paintings

OIL PAINTINGS

OIL PAINTINGS

Knife Paintings

Sketches

Acrylic Paintings

2/3 Dimensional Paintings

Pastel Paintings

Real Time Face Sketching

PACKAGING

PACKAGING

Brand nameBrand name

BarcodeBarcode

Caution and instruction about Caution and instruction about

handling the product.handling the product.

price

price

price

price

price

price

PRICING STRATEGYPRICING STRATEGY

PRESTIGE PRICING OR PREMIUM PRICING- Giving our product an elite look because of its high price and high standard quality.

We do not keep a second piece of our products, no matter how high the demand is. . . So we tend to keep our prices high

We will also seek for an increase in We will also seek for an increase in our sales by creating a positive product our sales by creating a positive product imageimage. .

Price range : BDT 15000- unlimited

We justify the price with our product uniqueness

Self-esteemed seeking people will tend to pay high price for our products

Brush Strokes art gallery: Marketing mix-place

Channels and Market coverage

•Products , physically will be displayed only at the

gallery , in its own location,

•We have no other outlets or display centers

except the gallery itself.

•Brush strokes art gallery has it’s own web portal,

where anyone can get product information along

with images.

•Interested buyers can buy products from the web

store through PayPal.

Our website

www.brushstrokes.com.bd

Online buyers will be assisted by an interactive online customer center.

For any quarries use helpline: 09604078233

Email: artgallery_brushstrokes@yahoo.com

AssortmentsPaintings on display: paintings of local artists and new comers.Other art objects on display : decorative arts, water color paintings.Regular display: artists books, photographs.Traditional and cultural activities and real time face sketching.

Location

Transportation

SHIPPING SERVICE

• Intensive promotional activities.

• To create strong brand image.

• To allow new artist to display their paintings.

The promotional media brush stroke art gallery prefers are :

•Print Publications (brochures with popular newspapers) •Internet •Sponsorship •Sales promotion•Billboard•Radio @ 93.6 FM•Trade fair

Internet :

1.Online ads will be delivered.

2.Ads delivered through social networking sites like Facebook and Twitter .

3.Log in to artgallery_brushstroke.com.bd

4.Journals and blogs

Membership :

a)Free Entrance to Gallery events

b)Invitations to prestigious Gallery receptions

c)Tax deduction - Membership fees are

deductible

d)Yearlong recognition of customers’

membership in various Gallery publications

Higher Membership Levels Offer The Following :

•One time 10% discount on Gallery Art purchases

•Members can sponsor different events held by Brush

Strokes Art Gallery.

•Increased visibility to the public in a positive, community-

oriented context.( working towards welfare of the society)•Annual recognition on web site as event sponsors.

Membership Offers :

1.Tk.50000 Mentor

2.Tk.100000 Bronze

3.Tk.1500000 Silver Portrait

4.Tk.2000000 Gold Masterpiece

5.Tk.3000000 + Platinum

Print Publication :

a) Magazines b) Brochures with popular newspapers c) Leaflets d) Newsletters

Billboards

a)To attract passing pedestrians and motorists.

b) Location :- Khulshi, G.E.C, Probottok mour.

Special Events:

‘Special Exhibitions on Thursdays’With unique theme and content like face sketch, portrait, customized paintings ,etc.Guests will be invited every Thursday from 6pm to 8pm.

Sales Promotion :

a.Auctionb.Exhibitionc.Trade fair ( 25% discounts)d.Radioe.Membership offerf.Display newcomers’ paintings.

Pull Promotional Strategy

Since we are aiming to promote ourselves as a brand we are going for pull promotional strategy.

CONCLUSION

ANY QUESTIONS?

THANK YOU