Brucker_David-10-2016 ESG Makeover

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DAVID L. BRUCKER 3549 West 143rd Terrace, Leawood, KS 66224 913-400-2723 (H) 913-515-2017 (M) [email protected] PROFESSIONAL SUMMARY MD&D Sales Professional w/ proven success selling to General, Cardiovascular, Vascular, Thoracic, GYN, ENT, Plastic, Urology and Bariatric surgeons. Extensive experience in C-Suite sales (CEO/CFO/CMO), Marketing, Sales Training & Development, Market Development and Medical Device “start-up” success. Specialize in large hospital/IDN selling and market creation. Spent 15 years working for Ethicon Endo-Surgery/Johnson & Johnson across the U.S. in many different positions. During this time, earned Forecast Achievement Awards six times, four National Club Awards and two Sales Excellence Award trips. While at RF Surgical, single-handedly converted a region of HCA to RF Surgical Systems RSI sponge detection system. Now with Medtronic, achieved two President Club Award trips while growing business close to 40%. PROFESSIONAL EXPERIENCE MEDTRONIC/RF SURGICAL APRIL 2014 - PRESENT Midwest Area Sales Manager Responsible for selling the RF “Situate” Retained Surgical Item Detection System across the Midwest, to include Iowa, Kansas, Missouri, Oklahoma and Arkansas. Responsible for large hospital & IDN selling, focusing on OR’s, ER’s and L&D. Manage the activity of 8 Covidien sales representatives in their daily targeting and account strategy. Competencies include: Account Management, Strategic Planning, Large Hospital System/IDN Management, Market creation, MD&D Sales/Marketing (CV, Thoracic, General Surgery, Vascular, Bariatric, OB/GYN, and Urology), Government Accounts, Start-up environment, Sales Training & Development, C-Suite Sales (CMO, CEO, and CFO), Human Anatomy, and People Management. Forecast Achievement 2015 & 2016, Presidents Club Award winner Converted St. Francis Medical Center, Tulsa – Three-year agreement, St. Francis Medical Center (Topeka), Sisters of Charity Converted VA of Kansas City and Harry Truman VA, Columbia, MO. Midwest Area Sales Manager-(4/2014 – 8/2015) In a start-up environment, responsible for selling the RF “Assure” Retained Surgical Item Detection System across the Midwest, to include Iowa, Kansas,

Transcript of Brucker_David-10-2016 ESG Makeover

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DAVID L. BRUCKER3549 West 143rd Terrace, Leawood, KS 66224

913-400-2723 (H) 913-515-2017 (M)[email protected]

PROFESSIONAL SUMMARY

MD&D Sales Professional w/ proven success selling to General, Cardiovascular, Vascular, Thoracic, GYN, ENT, Plastic, Urology and Bariatric surgeons. Extensive experience in C-Suite sales (CEO/CFO/CMO), Marketing, Sales

Training & Development, Market Development and Medical Device “start-up” success. Specialize in large hospital/IDN selling and market creation. Spent 15 years working for Ethicon Endo-Surgery/Johnson & Johnson

across the U.S. in many different positions. During this time, earned Forecast Achievement Awards six times, four National Club Awards and two Sales Excellence Award trips.

While at RF Surgical, single-handedly converted a region of HCA to RF Surgical Systems RSI sponge detection system. Now with Medtronic, achieved two President Club Award trips while growing business close to 40%.

PROFESSIONAL EXPERIENCE

MEDTRONIC/RF SURGICAL APRIL 2014 - PRESENTMidwest Area Sales ManagerResponsible for selling the RF “Situate” Retained Surgical Item Detection System across the Midwest, to include Iowa, Kansas, Missouri, Oklahoma and Arkansas. Responsible for large hospital & IDN selling, focusing on OR’s, ER’s and L&D. Manage the activity of 8 Covidien sales representatives in their daily targeting and account strategy. Competencies include: Account Management, Strategic Planning, Large Hospital System/IDN Management, Market creation, MD&D Sales/Marketing (CV, Thoracic, General Surgery, Vascular, Bariatric, OB/GYN, and Urology), Government Accounts, Start-up environment, Sales Training & Development, C-Suite Sales (CMO, CEO, and CFO), Human Anatomy, and People Management.

Forecast Achievement 2015 & 2016, Presidents Club Award winner Converted St. Francis Medical Center, Tulsa – Three-year agreement, St. Francis Medical Center (Topeka),

Sisters of Charity Converted VA of Kansas City and Harry Truman VA, Columbia, MO.

Midwest Area Sales Manager-(4/2014 – 8/2015)In a start-up environment, responsible for selling the RF “Assure” Retained Surgical Item Detection System across the Midwest, to include Iowa, Kansas, Missouri, Oklahoma and Arkansas. Responsible for large hospital & IDN selling, focusing on OR’s, ER’s and L&D.

Converted Hillcrest Medical Center/Ardent System in Oklahoma – 12 hospital locations in 2014 Converted all of HCA Mid America in 2015 – 14 hospital locations in April 2015

ETHICON ENDO-SURGERY JULY 1999 – MARCH 2014 Executive Energy Representative-(1/2013-3/2014)Responsible for selling Harmonic and EnSeal Energy modalities in all specialties coving the state of Missouri

Forecast Achievement 2013 Executive Bariatric Account Representative-(3/2012-12-2012)Responsible for managing disposable medical devices/equipment sales in the Bariatric space, selling the Realize Adjustable Gastric Band, Laparoscopic Sleeve and RnY procedures, while actively marketing new technology and expanding procedural growth through adoption.

Forecast Achievement in 2012 & Ruby Sales Club attainment

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DAVID L. BRUCKER PAGE 2

Executive Bariatric Practice Representative/MDM-(2/2010-3/2012)Successfully delivered practice based bariatric solutions thru sales of the Healthcare Solutions Portal, thus improving process efficiencies, staff roles and responsibilities, marketing initiatives and patient awareness and education. To learn more about this role, please feel free to ask.

Market Development Manager-(2/2007-2/2010)Market Creation, Market Adoption and Market Expansion for the MIS franchise. To learn more about this role, please feel free to ask.

Sales Development Manager, Cincinnati, OH-(8/2004-2/2007)Execution and delivery of sales training activities including Delta V20, Delta V32, FST Schools, Advanced Sales School #19 & #23, International Recertification’s (Taipei, Taiwan, Israel and Czech Republic) and Co-Lead 4 RN Champ Programs. To learn more about this role, please feel free to ask.

Senior Account Manager/Field Sales Trainer, San Jose, CA-(7/1999-8/2004)Responsible for managing disposable medical devices/equipment sales in $5MM territory, while actively marketing new technology and expanding procedural growth through adoption. Trained over 5 new Sales Representatives from 2003-2004 as Field Sales Trainer.

Top 13 Sales Representative in the country with EES in 1999. $500,000 Sales Club, Forecast Achievement Award Winner, 3x3 Forecast Achievement and Product

Leadership Award Winner, #1 Harmonic Scalpel Sales in Division and National J&J Stock Award Winner in 2000.

Sales Excellence Award Winner (Nevis), $1 Million Sales Club, Early Product Adoption Leadership Award in PPH, Product Leadership Award in On-Q, Product Leadership Award in RF Disposables, Pacific Region Business Plan 5x5 Award, National J&J Stock Award Winner and Vice Presidents Forecast Achievement Award Winner in 2001.

Sales Excellence Award Winner (Canada), $1.5 and $2 Million Sales Club Award Winner, 3X3 Forecast Achievement Award, Vice President Forecast Achievement Award, Product Leadership Award in Energy, National J&J Stock Award Winner and Golden Gate Division Representative of the Year in 2002.

Forecast Achievement Award Winner, $2.5 and $3 Million Sales Clubs Awards, National J&J Stock Award Winner in 2003.

APPLIED MEDICAL 1997 - 1999 Territory Manager, Seattle, WAMarketed disposable and reusable Cardiovascular, Vascular, General Surgery, Laparoscopic and Urology medical equipment/supplies to hospitals and surgeons, while building and maintaining already established business.

140% of quota/forecast in 1998.

EDUCATION

1992 - CALIFORNIA STATE UNIVERSITY, CHICO, CHICO, CAB.A., JOURNALISM W/ MINOR IN ECONOMICS.

TRAINING

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Ethicon Endo-Surgery Sales Mastery Course (SMC 73), Selling to VITO, The Master Negotiator. Manager and the Law, Emotional Intelligence, Situational Leadership, Integrity Selling.