World Travel MarketChina Contact conference

World Travel MarketChina Contact conference

- Bruce McKenzie InterContinental Hotels Group - Bruce McKenzie InterContinental Hotels Group

• 1.3 billion people

• GDP growth average over 9% per annum for

last 25 years

• 4th largest economy in the world

• Foreign direct investment USD 60.3 billion in

2005

• Beijing Olympics 2008

• World Expo in Shanghai 2010

China – In the News

• 180 millions inbound arrivals by 2020 – World’s number 1 destination

• 100 million outbound travelers by 2020

• Over 1.2 billion domestic travelers in 2005

• International airports grew from 6 in 1994 to 30 in 2004.

• Over 6 million new cars in 2006.

• 30,000 kilometers of expressway, second in the world behind USA.

• China consumed 50% of world’s concrete in 2005

• Macau to top Las Vegas in 2006 as world’s number one gambling destination

China – In the News

• World’s largest hotel company with approx

360,000 rooms

• 7 Brands

InterContinental Hotels Group

InterContinental in China

• First Holiday Inn opened in

Beijing in 1984

• Largest international hotel company in China

with 19,520 rooms

• 4 Brands

How Have We Grown

• Established corporate presence in China

• Invested in relationships

• Invested in infrastructure

• Invested in people

The Future of Brands

• Evolution from 5 star to Brands

• Budget sector booming

• Importance of domestic market

Importance of Hardware and Software

• Market evolution

• Pace of Change

• War for Talent