DemandMore

20thMay2011

BruceDaisleyDirector,YouTube&DisplayUK

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I’mnotsurethatadver*singeven

works

1970 1975 1980 1995 2000 2005 20101985 1990

Transistors(millions)

Source: Intel.com 2011 (log scale)

10,000

1,000

10

1

0.1

100

0.01

Moore’sLaw

Soaring impact of solar cells

100

10

1980

11985 1980 1995 2000 2005 2009

WaDsper$100ofsolarcells(logscale,costin2009$)

Source:DOENRELJan2010quotedinScien*ficAmerican

ClickThroughRateOnDecline

Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010yet

AverageUKClick‐throughrate

0.07%

Only53%ofvideoadsarewatchedtocomple*on

ClickThroughRateOnDecline

Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010yet

AverageUKClick‐throughrate

0.07%

Resultsthroughtechnology

97%Source:CoreMetrics2010

Remarke*ng

Source:CoreMetrics2010

Remarke*ng

0.07%Industryaverageclick

rate

0.22%GDNRemarke*ngCTR

KeywordContextualTarge*ng

0.07%Industryaverageclickrate

0.45%GDNKeywordContextualCTR

Source:UKClick‐throughratesForresterresearch2004‐2007,DoubleClick2008‐09.Noaveragesreleasedfor2010yet

AverageUKClick‐throughrate

0.07%

GDN=CTRatAstonishingLevels

ThePowerofKeywordContextualDisplay

5*mestheclicksasremarke*ngathalf

theprice

AUDIENCE‐SimilarUsers

=

AUDIENCE–AudienceInsights

GDNpaid34%moreforinventorybutdeliveredCPA

12%lower

IntroducingSkippablePreRollads

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