BRP – Corporate Presentation
Transcript of BRP – Corporate Presentation
Corporate Presentation
March 2017
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Who we are
People driven by passion
8,700 employees
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems.
MOVED BY PEOPLE DRIVEN BY PASSION
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1942 1959 1970 1988 1989 1998 2001 2003 2007 2010 2013 2013 2014 2015 2016
Over 70 Years of Industry-Leading Innovation
Start-up of Auto-Neige Bombardier
Limitée
Industry FirstSki-Doo
snowmobile
Acquisition ofthe Austrian Company
Rotax-Werk
Industry FirstSea-Doo
PWC
Acquisition of the
company Nordtrac Oy and the Lynx
brand
Bombardier enters the
ATV market
Acquisition of the
Evinrude and Johnson brands
Bombardier sells its Recreational
Products division; BRP is
officially launched
Industry First Can-Am
Spyder on-road vehicles
BRP entersthe side-by-side market
BRP’s InitialPublic
Offering
BRP re-launched the PWC market with Sea-Doo
Spark
Launch of a new
outboard engine,
Evinrude G2
BRP enters the utility-recreation segment of the
side-by-side industry
Launch of the Can-Am Maverick X3 side-by-side
vehicle
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BRP VisionMoving people with passion and innovation
Passion for the “Ultimate Ride”
Market-shaping products & services
Visceral connection with consumers
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Presence in the WorldManufacturing sites, dealership and distribution network
Distribution network Dealership network:
Canada FranceUnited States SpainAustralia ItalyUnited Kingdom IrelandBenelux GermanyFinland SwedenNorway ChinaJapan BrazilMexico
CanadaUnited StatesMexicoAustriaFinland
Manufacturing sites:
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Presence in the World Manufacturing facilities
Valcourt, Canada
Snowmobiles On-road vehicles
Querétaro, Mexico
PWCs Rotax Engines
for Can-Am off-road vehicles andSea-Doowatercraft
Sturtevant, United States
Outboard Engines Jet Propulsion
Systems
Rovaniemi, Finland
Snowmobiles 6x6 ATV assembly
Juárez 1, Mexico
ATVs SSVs
Juárez 2 , Mexico
SSVs
Spruce Pine, United States
Evinrude outboard engine components
Gunskirchen, Austria Engines:
• Snowmobiles• PWCs• On-road vehicles• Light and
ultralight aircraft• Motorcycles• Karts
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Organizational Structure
Global Retail & Services
Global Brands & Communications
Design, Innovationand
Corporate ImageFinanceGeneral Counsel
Global Human Resources and Health, Safety &
Security
Product Engineering &Manufacturing
Operations
Marine PropulsionSystems
President and CEO
Strategy, Business Development
and Transformation
Can-Am Spyder
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Seasonal ProductsYear-Round Products
Propulsion Systems
Can-Am ATV
Can-Am SSV
Can-Am On-road vehicle
Ski-Doo Snowmobile
EvinrudeOutboardEngine
RotaxEngine
Parts, Accessoriesand Clothing
Product Portfolio Based on FY17 revenues
39.3 % 35.3 %
10 % 15.4 %Sea-Doo PWC
Lynx Snowmobile
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PortfolioFY17 revenues – geographic distribution
CANADA
UNITED STATES
INTERNATIONAL 17.7 %
50.8 %
31.5 %
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Snowmobiles
#1 MARKET SHARE Category creator
Most complete line-up in the industry
Full line-up of 2-stroke and 4-stroke engines
Premium product positioning
Industry-leading innovations
SKI-DOO SYNONYMOUS WITH SNOWMOBILE
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Personal Watercraft
#1 MARKET SHARE Category creator
Most complete line-up in the industry
50% of buyers are new users
Leader in performance and safety
Only PWC with a brake system
SEA-DOO SYNONYMOUS WITH PERSONAL WATERCRAFT
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All-Terrain Vehicles
RISING MARKET SHARE Premium product targeted to enthusiast riders
Performance, precision-engineered handling and rider-focused design
Strong brand heritage in racing
Award-winning performance and quality
GROWING MARKET-SHARE POSITION
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Side-by-Side Vehicles
EXPANDING MARKET SHARE Entered market in 2010
Entered the Utility-Rec industry segment in 2015 with the introduction of the Can-Am Defender model
STRONG POSITION IN RAPIDLY GROWING CATEGORY
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Spyder On-road Vehicles
UNIQUE CATEGORY Motorcycle/sportscar cross
Open-air experience with stability and ease-of-use
4 platforms: Sport, Sport-Touring, Touring and Sport Cruising
Attract new consumers to the powersports industry
HIGH GROWTH POTENTIAL
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Outboard Engines
RENOWNED BRAND Complete line-up from 15 to 300 HP
100-plus years of performance, reliability and innovation
New E-TEC G2 engines provide 15% better fuel efficiency, 75% fewer total regulated emissions and 20% more torque than leading four-stroke engines
STRONG BRAND REDEFINING BOATING
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Rotax Propulsion Systems
Powering the ultimate ride
PERFORMANCE, RELIABILITY AND EFFICIENCY• Development and manufacturing of
engines for all BRP vehicles and various OEMs
• World’s largest piston aircraft engine producer
• Rotax kart engines used and approved under racing conditions as in the world’s biggest international kart racing series – the Rotax MAX Challenge
STRONG COMPETITIVE ADVANTAGE
PERFORMANCE AND RELIABILITY
At the heart of every BRP-manufactured vehicle
Chosen by many kart, light and ultra-light aircraft, motorcycle and jet propulsion boat OEMs
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Parts, Accessories and Clothing
AN INTEGRAL PART OF THE CONSUMER EXPERIENCE
Enhance the lifestyle associated with powersports products
Parts and accessories uniquely designed for BRP vehicles
Accessories to enhance, modify and customize
MORE THAN JUST VEHICLES
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Our Priority: Innovation
Advanced Technology CentreSherbrooke, Québec
Regional Innovation CentreGunskirchen, Austria
Centre Design & InnovationValcourt, Québec
Research & Development CentreValcourt, Québec
Picture to be
replaced by R&D
4 State-of-the-art development centres
~4% Annual R & D investments, the most in the industry
1,500 Patents andapplications
Over
of sales
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brp.com
facebook.com/brpinfo/
@BRPnouvelles
linkedin.com/company/brp
youtube.com/CommunicationsBRP
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© 2016 BRP. All reserved./ TM ® and the BRP are trademarks of BRP or its affiliates. 2017