BROWFFEE

PRODUCT

• THE PRODUCT IS COFFEE

characteristics

• Coffee is one of the agricultural products more representative of Colombia, the export of this product is essential on the part of trade policy, which leads to that export levels are satisfactory between 50% and 60% generating so employment for more than 720 thousand people.

the reason why you

choose that product

• FLAVOR, AROMA, ACIDITY.

What would the product or service be? Describe its characteristics and the reason why you choose that

product/service.

If you had the possibility to export your product or service, which country would you export it

to? Why?

• If this product will be export, would be to all the European countries already that the interest in the export is based on the hygiene, the chemical processes and good quality of the product, preferring the Colombian coffee.

Why do you think you would be successful with this business idea?

•Our business idea is good because coffee is one of

the main exports to Colombia currently own,

and this helps our product has a facility marketing

abroad.

Do a research about the export situation of the product/service you chose. Report what you found.

• Colombia exported 560 tons per year. The main international trading of this product bag is new York, but is sent also to the united states in general,

Germany and Japan with a share of 64 per cent in the total exported by

Colombia. Also sent to countries such as Canada, Belgium, Luxembourg,

Holland, France, Sweden, Spain, Italy, and UK.

•Unroasted coffee descafeinado and roasted, not decaffeinated ground coffee.

He is exported to major countries such as: Coffee, not roasted united states (74%) and spain (22%). Of coffee roasted , not decaffeinated,

ground are France (40%) and united states (17%) exports to

the latter have important growth rate.