Brooks Brothers site performance 02/23/2012

II.1

BROOKS BROTHERSSite PerformanceWeek Ending 2/23

Charles de Gruchy

Week at a Glance

Weekly Metrics YoY

Metric TY LY % Change

Web ONLY Demand $1,858,195 $1,545,914 20%

Visits 504,150 437,788 15%

Demand/Visit $3.69 $3.53 4%

Call Volume Coming soon!

EDV = $1,090,510, Discount = $285,758, Full Price = $249,664

Marketing High LevelMetric Demand % Total

Demand Visits % Total Visits Demand/Visit Full Price Demand

Email $347,892 20% 109,430 21.7% $3.18 $27,681

Paid Search $233,809 13% 62,755 12.5% $3.72 $48,235

SEO $379,014 22% 111,048 22% $3.41 $67,501

Affiliate $191,428 11% 23,041 4.6% $8.31 $21,285

Direct Load $511,919 29% 169,165 33.6% $3.03 $76,879

Source: Adobe, SiteCatalyst

Homepage (HP)HP Area Instances Demand Demand/

Instance

Main Hero(Men)

17,988 $170,501 $9.48

Main Hero (Women)

4,499 $42,625 $9.47

Sub Ad Area

Sport Shirts 783 $1,475 $1.88

Shirts and Blouses

593 $3,364 $5.67

Kids Collection

402 $1,343 $3.34


Men’s Landing Page (MLP)MLP Area Instances Demand Demand/

Instance

Main Hero 1,904 $22,495 $11.80

Sport Shirts 632 $2,258 $4.04

Sport Coats 849 $6,526 $7.70

Outerwear 478 $3,377 $7.07

Dress Shirts 1,301 $10,786 $8.29

Accessories 411 $2,280 $5.54

New Arrivals

423 $1,980 $4.70


Women’s Landing Page (WLP)WLP Area Instances Demand Demand/

Instance

Main Hero 841 $6,499 $7.73

Shirts and Blouses

482 $2,962 $6.51

Blazers 240 $742 $3.09

Outerwear 192 $2,916 $15.19

Handbags 231 $872 $3.77

Dresses 601 $1,424 $2.37

New Arrivals

325 $554 $1.70


How Men’s Products are PurchasedWhere Product Was Purchased From Visits Demand Demand/Visitmen > apparel > dress shirts 16,011 $230,355 $14recommended items 18,930 $108,665 $6sale > men's sale > apparel > dress shirts 19,504 $68,802 $4men > apparel > casual pants 5,842 $63,443 $11sale > men's sale 23,673 $47,496 $2sale > women's sale 11,299 $37,994 $3sale > men's sale > apparel > suits 4,089 $37,056 $9men > apparel > suits 8,515 $34,395 $4men > apparel > dress trousers 3,268 $30,600 $9men > apparel > sweaters 5,199 $27,124 $5men > apparel > underwear & socks 2,176 $26,117 $12men > apparel > sport shirts 5,699 $22,693 $4men > shoes & accessories > shoes 6,905 $22,659 $3men > apparel > ties 6,020 $22,594 $4sale > women's sale > apparel > sweaters 2,480 $17,731 $7sale > men's sale > apparel > sport shirts 4,884 $16,500 $3men > apparel > polos 4,000 $16,343 $4men > apparel > sport coats & vests 6,777 $16,062 $2men > apparel > outerwear 8,209 $15,408 $2sale > men's sale > apparel > outerwear 4,955 $14,226 $3


How Women’s Products are PurchasedWhere Product Was Purchased From Visits Demand Demand/Visitsale > women's sale 11,299 $37,994 $3sale > women's sale > apparel > sweaters 2,480 $17,731 $7sale > women's sale > shoes & accessories > shoes 2,715 $14,032 $5sale > women's sale > apparel > non-iron dress shirts 2,495 $10,063 $4sale > women's sale > apparel > shirts & blouses 1,965 $9,424 $5sale > women's sale > shoes & accessories > handbags & wallets 1,640 $8,440 $5women > apparel > non-iron dress shirts 1,702 $7,896 $5sale > women's sale > apparel > dresses 2,084 $6,131 $3sale > women's sale > apparel > jackets & blazers 1,210 $5,459 $5sale > women's sale > apparel > pants & shorts 1,241 $5,334 $4women > apparel > shirts & blouses 2,434 $5,186 $2women > apparel > petites 677 $4,807 $7sale > women's sale > apparel > skirts 1,066 $4,450 $4sale > women's sale > apparel > petites 1,010 $4,266 $4women > apparel > dresses 3,214 $4,220 $1women > shoes & accessories > shoes 1,343 $4,138 $3sale > women's sale > shoes & accessories > jewelry 984 $3,751 $4women > apparel > jackets & blazers 1,718 $3,038 $2women > apparel > pants & shorts 1,169 $2,942 $3women > featured > new arrivals 2,208 $2,832 $1


Ends Tomorrow – Up to 60% off Clearance + Complimentary Shipping

Sunday, 2/17/13Metric Value

Sent 833,703

Delivered 832,152

Open Rate 17.5%

CTR 2.6%

Visits 23,842

Demand $101,293

Demand/Visit $4.25

Top Entries

1) Sale (75%)2) Men (8%)3) Homepage (3%)4) Find a Store (3%)5) Women (2%)

Full Price Demand $729


Ends Tomorrow – Up to 60% off Clearance + Complimentary Shipping

Sunday, 2/17/13Sub Department Demand

110-Dress Shirts $23,324

330-Sport Shirts $10,145

610-Separates $7,648

630-Wms Sweaters $7,433

590-Accessories $7,271

210-Suits $6,268

620-Wovens $5,819

350-Casual Trousers $4,859

240-Dress Trousers $3,426

340-Casual Outerwear $3,248


Ends Today – Up to 60% off Clearance + Complimentary Shipping

Monday, 2/18/13Metric Value

Sent 849,056

Delivered 847,545

Open Rate 16.3%

CTR 2.1%

Visits 18,758

Demand $89,987

Demand/Visit $4.80

Top Entries

1) Sale (75%)2) Men (8%)3) Homepage (3%)4) Women (2%)5) Find a Store (2%)

Full Price Demand $40


Ends Today – Up to 60% off Clearance + Complimentary Shipping

Monday, 2/18/13Sub Department Demand


210-Suits $10,870

590-Accessories $7,887

630-Wms Sweaters $6,509



220-Sport Coats $3,708

420-Shoes $3,309




Grown in the USA: Discover our Supima Cotton Collection

Tuesday, 2/19/13Metric Value

Sent 834,143

Delivered 832,699

Open Rate 14.9%

CTR 1.1%

Visits 8,881

Demand $12,471

Demand/Visit $1.40

Top Entries

1) Men Supima (54%)2) Men (10%)3) Women Supima (10%)4) Sale (7%)5) Women (5%)

Full Price Demand $1,656


Grown in the USA: Discover our Supima Cotton Collection

Tuesday, 2/19/13Sub Department Demand


210-Suits $1,699


610-Separates $948

630-Wms Sweaters $690

130-Underwear $686

350-Casual Trousers $674

240-Dress Trousers $527

310-Sweaters $483

340-Casual Outerwear $387


Spring OuterwearWednesday, 2/20/13Metric Value

Sent 834,100

Delivered 832,711

Open Rate 13%

CTR 1.6%

Visits 12,901

Demand $15,017

Demand/Visit $1.16

Top Entries

1) Men Outerwear (48%)2) Women Outerwear (13%)3) Men (7%)4) Men Vests (7%)5) Women Blazers (6%)



Spring OuterwearWednesday, 2/20/13Sub Department Demand



340-Casual Outerwear $1,742

620-Wovens $1,262

320-Knits $903

250-Dress Outerwear $791

210-Suits $659

310-Sweaters $646


420-Shoes $643


Set Sail for SpringThursday, 2/21/13

Metric Value

Sent 833,885

Delivered 832,478

Open Rate 14.9%

CTR .75%

Visits 5,447

Demand $5,809

Demand/Visit $1.07

Top Entries

1) Men (29%)2) Women (16%)3) Kids (16%)4) Boys Nautical (10%)5) Sale (8%)



Set Sail for SpringThursday, 2/21/13

Sub Department Demand



610-Separates $846

590-Accessories $592

750-Girls $438

310-Sweaters $324

140-Socks $182

150-Nightwear $159

640-Wms Knits $154

320-Knits $151


Our Best Selling Items of the WeekFriday, 2/22/13

Metric Value

Sent 833,707

Delivered 831,650

Open Rate 14.7%

CTR 1.4%

Visits 12,463

Demand $16,499

Demand/Visit $1.32

Top Entries

1) Men Bestsellers (54%)2) Women Bestsellers (15%)3) Sale Dress Shirts (15%)4) Men (5%)5) Sale (3%)



Our Best Selling Items of the WeekFriday, 2/22/13

Sub Department Demand



210-Suits $1,318


220-Sport Coats $1,042

620-Wovens $938

330-Sport Shirts $934


610-Separates $828

910-Blk Fleece Mens $714


Men’s Dress Shirts up to 50% off + Women’s Non-Iron Shirts up to 60% off

Saturday, 2/23/13Metric Value

Sent

Delivered

Open Rate

CTR

Visits 3,165

Demand $11,274

Demand/Visit $3.56

Top Entries

1) Sale (33%)2) Men (28%)3) Sale Dress Shirts (9%)4) Homepage (7%)5) Women (6%)



Men’s Dress Shirts up to 50% off + Women’s Non-Iron Shirts up to 60% off

Saturday, 2/23/13Sub Department Demand



210-Suits $659


610-Separates $478

910-Blk Fleece Mens $446

710-Boys $432

620-Wovens $364

650-Wms CasBtms $356

590-Accessories $282


Brooks Brothers site performance 02/23/2012

Marketing

Transcript of Brooks Brothers site performance 02/23/2012