B R O O K LY N

J U N E 12 - 19, 2014

2 0 1 3 F E S T I V A L H I G H L I G H T S

8 DAY S O F T H EL AT E S TM U S I C , A R T, F I L M T E C H N O LO G Y A N D M O R E !

4 0 0 + B A N D S Superb Sounds: Solange, The Walkmen, Black Flag, Chance the Rapper, Kim Gordon, Iceage, Phosphorescent

5 0 + F I L M S Top Creatives: Elijah Wood, Terrance Nance, Alex Karpovsky, Willem Dafoe, Kevin Spacey

7 0 + S P E A K E R SCutting Edge Innovators: Warby Parker, Huffington Post, Birchbox, Tough Mudder, Behance, Cameron Winklevoss, Ben Lerer, Hilary Mason

2014

$150,000

Median Northside Innovation HHI

29Median Age

9 4 , 0 0 0 Total Attendance in 2013

Purchasing Behavior

% likely to purchase the following within the next year:

52%Computer

58%Phone or

a phone accessory

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Additional Coverage (links upon request): Inc, Businessweek, CNN, Timeout, Washington Post, Village Voice, Pitchfork, Wakefield, Gothamist, Blackbook, Brooklyn Exposed, Filmmak-er Magazine, Bust and dozens of others.

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“Now in its fifth year, the Northside Festival has grown into a compact andintensely Brooklyn counterpoint to South by Southwest.”

– T H E N E W YO R K T I M E S

“Since beginning in 2009 as a gathering of bands allied with theconcerns of young bohemian Brooklyn, the Northside Festival has

grown from a small indiemusic event to a multivalent cultural carnival.” – T H E WA L L S T R E E T J O U R N A L

“Brooklyn’s own SXSW will be swiftly upon us, and with it comes an impressive lineup of speakers for the NExT conference, a tech-focused

forum slated to run during the Northside Festival.” – B E TA B E AT

“As soon as one festival ends, we’re on to the next. Which is why Northside Festival is permanently marked into our

calendars.” – R E F I N E R Y 29

2014

“ T H E S T E D M A N S A R E N’ T T H E O N LY O N E S W H O H AV E F I G U R E D O U T H O W TO S TAG E A F E S T I VA L H E R E… T H E Y A R E T H E O N LY O N E S

TO H AV E F I G U R E D O U T H O W TO S TAG E A M U S I C F E S T I VA L T H AT D O E S N’ T S E E M I N S O M E WAY TO CO N T R A D I C T T H E C I T Y. . .

A N D PA R T I A L LY I T ’S A BY - P R O D U C T O F T H E FAC T T H AT S P O N S O R S H I P S I N 2013 D O N OT

M E A N J U S T C A N VA S B A N N E R S O R F R E E S T I C K E R S . I N S T E A D, T H E Y M E A N

“AC T I VAT I O N S” — I N D U S T R Y S H O R T H A N D F O R T H E K I N D O F M U LT I D I M E N S I O N A L ,

I N T E R AC T I V E B R A N D I N G E V E N T T H AT S H O U L D ( I N A B E S T - C A S E S C E N A R I O ) M E R G E

S E A M L E S S LY W I T H T H E N O N - B R A N D E D P R O G R A M M I N G .”

- from “The Rise of Northside” New York Magazine, Summer Preview, 5/26/13

2014

E V E N T S

S P O N S O R E D

2014

Jameson Irish Whiskey hosted a F I L M P R E M I E R E V E N T at the Wythe Hotel for passionate filmgoers,

and were featured alongside Heineken during happy

hours at N I T E H AW K C I N E M A’S premier parties.

Microsoft’s GroupMe hosted multiple D J PA R T I E S

at Williamsburg hotspots, like Berry Park, that

targeted Brooklyn’s trendsetting music community.

Heineken’s E XC LU S I V E V I P PA R T Y on the

rooftop terrace of the super chic King and Grove

Hotel was a must attend event.

The Wall Street Journal hosted a packed G A R D E N PA R T Y in the Wythe Hotel Garden for their panel

talk.

Lowenstein Sandler invited the tech leaders featured

at the trade show to a M E E T A N D G R E E T with

complimentary cocktails.

The community Northside

attracts is committed to the act of

discovery.

The P E R F E C T TA R G E T for

brands looking to interact with

the most influential consumers

and business leaders at the exact

S I G N AT U R E D R I N K S and

branded bar materials allowed

brands like Jameson and Sugar

in the Raw to stand out at every

party they were S H O W C A S E D AT T H R O U G H T H E I R

S P O N S O R S H I P .

Brands like BMI, MailChimp,

Omnigon Communications and

more, took advantage of the

summer season and enhanced

their Northside experience by

offering H A P P Y H O U R S and N E T W O R K I N G E V E N T S .

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Northside Festival provides targeted opportunities for the right brands to generate incredible experiences and content from the best bands,

filmmakers and innovators at the moment of engagement with their most passionate fans.

A C T I V AT I O NC R E A T I V E

2014

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R E D B U L L C R E AT I O N built an epic 100x140 tent in McCarren Park that housed six

teams for a 72-hour building and innovation competition. Given only the theme “Signal

to Noise” as inspiration, the teams were challenged to build a musical instrument. What

resulted were six wildly imaginative inventions, built on-site in a state of the art workshop,

that brought original melodies right to Brooklyn in real time. The product of programming

genius and creative cooperation rocked the 10,000 people passing through McCarren Park

with music never seen or heard by the world prior to Northside!

Footwear and accessories brand C A L L I T S P R I N G videotaped bands and created a

Northside-themed mixtape based on their favorite performances. With personal blog posts

about their discoveries on their website, Call it Spring parlayed their involvement in the

festival into an active display of their commitment to the cutting edge, and its influence on

their products.

Microsoft’s incredible B I N G team, in conjunction with NYeC, the group responsible for

bringing New York State’s healthcare exchange online, worked with Northside to release

advanced APIs to NY State’s health exchange for the burgeoning NYC developer community

at a one-of-a-kind “hackathon.” The hackathon’s goal was to build a lifesaving App to help

patients diagnosed with diabetes to better manage their care. A panel discussion led by

top healthcare professionals and industry leaders was presented for a captive audience of

nearly 200 people, followed by a networking event at the Wythe Hotel’s gorgeous garden

event space. Dozens of hackers gathered the following day for a full-blown programming

competition to generate the best solution to help improve the management of care.

J A M E S O N I R I S H W H I S K E Y utilized Northisde as an opportunity to engage their

targeted influencers by erecting an entire Jameson Black Barrel themed, multi-room,

multi-level private event space where over 20 festival bands performed. The brand’s Master

Cooper and Master Blender, flown in directly from Ireland, educated crowds of targeted

consumers by conducting a series of special tastings, talks and demonstrations around the

craft of creating Jameson Irish Whiskey. The brand collaborated with the Northside Festival

to curate captivating content that both bartenders and the casual consumer could enjoy.

2014

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S O C I A L

Over 8 Days of NorthsideO R T H S I D E

918,065 Twitter impressions of

#nside

746,663 impressions of our handle

@northsidefest

2,871,419

impressions of "northside festival”

461,856 Twitter accounts reached with

#nside

1,162,250 accounts reached by

"northside festival”

615,658 accounts reached by

@northsidefest

2014

M U S I C

Northside Music brings four days of music and over 400 bands to 30 Brooklyn venues.

2014

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From soulful avant R&B

siren S O L A N G E , to punk

pioneers like S WA N S , A N D B L AC K F L AG who

reunited at Northside to play

their only New York City

shows, the Northside stage

has emerged as the mecca of

musical discovery.

2013 had hometown

headliners T H E WA L K M E N play their

last New York show for the

year, and thousands of fans

flocked to see the Brooklyn-

bred band take the stage in

McCarren Park.

20 year old up-and-coming

Chicago-based artist C H A N C E T H E

R A P P E R sold out Europa

with his New York debut.

Music lovers from across

the globe united in Brooklyn

to E X P E R I E N C E O U R U N F O R G E T TA B L E

S H O W C A S E of sound

2014

Northside Innovation brings a multi-faceted two-day conference of panels, presentations and tech demonstrations from established business leaders and upstart innovators into Brooklyn.

I N N O V AT I O N

2014

Panel discussions were officiated by

leading critics of the field likeDAV I D M I C H E L - DAV I E S O F

“ T H E W E B BY AWA R D S ,” to

startup superstars like C A M E R O N W I N K L E V O S S , S COT T B E L S K Y,

B E N L E R E R and more.

For the first time in Northside

history, the 2013 N O R T H S I D E T R A D E S H O W brought together

nearly 100 D I F F E R E N T E N T R E P R E N E U R S from around

the world.

The unprecedented showcase of T H E B E S T N E W YO R K C I T Y

S TA R T U P S allowed for nearly

10,000 consumers, VCs and media to

explore the pulse of technology within

an epic 50,000 square foot tent.

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Northside Film brings the best of Brooklyn premieres, documentaries, narratives, and repertory picks to independent venues through Brooklyn like Nitehawk Cinemas and

UnionDocs.

2014

F I L M

In 2013 we broadened

the scope of our

curation and added

venues W Y T H E H OT E L , W I L L I A M S B U R G C I N E M A S A N D V I D E O LO G Y to the mix.

Nitehawk Cinema hosted

the world premiere of “Go

Down Death,” presented

by IFP and NoBudge Films,

as well as the New York

premieres of “A Teacher,”

presented by Oscilloscope

and FilmWax.

E L I J A H W O O D headlined a Q&A for the

screening of “Maniac,”

presented by IFC Films,

while K E V I N S PAC E Y and W I L L E M DA F O E appeared at the Wythe

Hotel for Jameson’s First

Shot film screenings.

The 2013 Northside Film DIY

Competition received O V E R 350 E N T R I E S , W I T H J U R O R S S COT T M AC AU L AY, A L E X K A R P O V S K Y, R A M I N B A H R A N I , T E R E N C E N A N C E A N D M I R I A M B A L E.

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O V E R $10,000 I N VA LU E was

awarded to

short and

feature film

winners in 2013.

2014

We shut down Bedford Avenue to car traffic and created a massive festival thoroughfare with pop-up lawns, site specific art and a stage erected right in the middle of the block for festival

bands to perform live.

2014

W I L L I A M B S B U R G

W A L K S

The stage on Bedford

featured four of T H E L M AG A Z I N E ’S

B A N D S YO U N E E D TO H E A R , P LU S

G I V E AWAY S F R O M D R . M A R T E N S , A N D

A CO M P L E M E N TA R Y P H OTO B O OT H .

G O O G L E + LO C A L offered demos for

local businesses and

consumers on how to

take advantage of their

latest services.

Variety Cafe worked

with S U G A R I N T H E R AW to give

out free iced coffee,

and complimentary

vitaminWater was

available

all day.

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" T H E R E WA S A R E S O U N D I N G K I N D O F J OY T H R O U G H O U T T H E W H O L E W E E K E N D." - Consequence of Sound

N O R T H S I D E

2014

W E L O O K F O R W A R D T O W O R K I N G W I T H Y O U !

F O R A D V E R T I S I N G & S P O N S O R S H I P I N Q U I R I E S CO N TAC T:

D A N A K E I T H , D I R E C TO R O F B U S I N E S S D E V E LO P M E N T | DA N A @ N O R T H S I D E M E D I AG R O U P. CO MS COT T S T E D M A N , F E S T I VA L D I R E C TO R | S COT T @ N O R T H S I D E M E D I AG R O U P. CO M