Brodsky, Daniel Resume
1
DANIEL BRODSKY 255 W. 84 St. Apt. 6A New York, NY 10024 (201) 655-9883 · [email protected] EDUCATION LEHIGH UNIVERSITY Bethlehem, PA Bachelor of Science; Marketing Major 2010-14 Japanese Minor NEW YORK UNIVERSITY New York, NY Spring in New York Program Spring 2013 EXPERIENCE DIRECTV New York, NY Addressable Advertising Sales Coordinator 2014-15 Supports Sales Planners and Account Executives in managing/updating accounts Become well-versed in library of targeting attributes to provide recommendations to AEs and clients on how to effectively reach target audience and deliver the most optimal campaign Build/revise proposals and orders; check pacing and make in-flight revisions Coordinate between all departments from pre- to post- campaign to ensure all requirements met Serve as point of contact for client throughout campaign to report delivery and maintain relationships Send weekly sales reports to AEs; provide trends and recommendations to better utilize capabilities Generate lead lists for new business and provide rationale NATIONAL CINEMEDIA (NCM) New York, NY Ad Sales/Promotions Marketing Intern Summer 2013 Worked with Sales and Marketing team to drive new business and create cross-promotional opportunities Conceived content partnership idea for a major entertainment company franchise for interactive audience pre- show; currently being pitched by Sales team Created, executed and pitched numerous presentations for new and existing clients, such as Dick's Sporting Goods NEW YORK METS Flushing, NY Marketing Intern Spring 2013 Assisted in creating and planning initiatives for existing & new target markets Assisted with market research, project overview reports and record keeping; the evaluation of new methods to reach wider consumers Assisted with game day activities, including pre- and in-game entertainment, visits, tours THE TOPPS COMPANY New York, NY Sports Department Intern Summer 2012 Created presentation decks outlining new areas for business; formulated co-branding initiative with Little League Baseball to create custom baseball cards Helped create and develop company Facebook page to encourage a younger audience Utilized intimate knowledge of sports; given independence in pulling images for trading card use ADDITIONAL INFORMATION Skills: Addressable advertising, experience in grassroots marketing and ad sales, savvy in social media, proficient in Microsoft Office applications, worked in Deal Maker Digital and Invision products to create, revise, order and monitor deals from inception to post-campaign, conversational in Japanese Leadership Roles: Recruitment Chairman, Sigma Chi Fraternity; Captain Varsity, JV, and Freshman Basketball Teams, Tenafly High School; 7 Varsity Letters (Basketball, Baseball, Soccer, Tennis); Trip Organizer, Intrax, Japan Study Abroad Program (Summer 2008) Interests / Activities: Sigma Chi Fraternity, Musician (guitar, piano, trumpet), Sports Awards: Williams Prize for Japanese essay, Modern Language & Literature, Lehigh University 2011
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Transcript of Brodsky, Daniel Resume
DANIEL BRODSKY 255 W. 84 St. Apt. 6A New York, NY 10024
(201) 655-9883 · [email protected]
EDUCATION
LEHIGH UNIVERSITY Bethlehem, PA
Bachelor of Science; Marketing Major 2010-14 Japanese Minor
NEW YORK UNIVERSITY New York, NY
Spring in New York Program Spring 2013
EXPERIENCE
DIRECTV New York, NY
Addressable Advertising Sales Coordinator 2014-15 Supports Sales Planners and Account Executives in managing/updating accounts
Become well-versed in library of targeting attributes to provide recommendations to AEs and clients on how to effectively reach target audience and deliver the most optimal campaign
Build/revise proposals and orders; check pacing and make in-flight revisions Coordinate between all departments from pre- to post- campaign to ensure all requirements met
Serve as point of contact for client throughout campaign to report delivery and maintain relationships
Send weekly sales reports to AEs; provide trends and recommendations to better utilize capabilities
Generate lead lists for new business and provide rationale
NATIONAL CINEMEDIA (NCM) New York, NY
Ad Sales/Promotions Marketing Intern Summer 2013 Worked with Sales and Marketing team to drive new business and create cross-promotional opportunities
Conceived content partnership idea for a major entertainment company franchise for interactive audience pre-show; currently being pitched by Sales team
Created, executed and pitched numerous presentations for new and existing clients, such as Dick's Sporting Goods
NEW YORK METS Flushing, NY
Marketing Intern Spring 2013 Assisted in creating and planning initiatives for existing & new target markets
Assisted with market research, project overview reports and record keeping; the evaluation of new methods to reach wider consumers
Assisted with game day activities, including pre- and in-game entertainment, visits, tours
THE TOPPS COMPANY New York, NY Sports Department Intern Summer 2012
Created presentation decks outlining new areas for business; formulated co-branding initiative with Little League Baseball to create custom baseball cards
Helped create and develop company Facebook page to encourage a younger audience
Utilized intimate knowledge of sports; given independence in pulling images for trading card use
ADDITIONAL INFORMATION
Skills: Addressable advertising, experience in grassroots marketing and ad sales, savvy in social media, proficient in Microsoft Office applications, worked in Deal Maker Digital and Invision products to create, revise, order and monitor deals from inception to post-campaign, conversational in Japanese
Leadership Roles: Recruitment Chairman, Sigma Chi Fraternity; Captain Varsity, JV, and Freshman Basketball Teams, Tenafly High School; 7 Varsity Letters (Basketball, Baseball, Soccer, Tennis); Trip Organizer, Intrax, Japan Study Abroad Program (Summer 2008)
Interests / Activities: Sigma Chi Fraternity, Musician (guitar, piano, trumpet), Sports
Awards: Williams Prize for Japanese essay, Modern Language & Literature, Lehigh University 2011
