Brochure World Starategy Summit

World Strategy Summit 1 www.strategysummit.net

World Strategy SummitStrategists for a Better Tomorrow

16-19 November 2015St. Regis Saadiyat Island Resort,

Abu Dhabi, UAE

www.strategysummit.net

Under the patronage of H.H. Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, UAE

Brought to you by In Strategic Partnership with

Produced byMinistry of InteriorUnited Arab Emirates


more complex, the challenges our world faces today are many: globalization, hyper competition, digital disruption, geopolitical instability and adapting to the digital economy are a few examples. History is replete with examples of businesses and nations that failed to strategically plan for the future — and thus did not survive. Today, every organization & leader must develop innovative strategies to make this better future a reality. To shape the future that we want; business and government leaders must have new level of thinking, leadership and strategic competencies to envision a better future and devise innovative mechanism to reshape it & sustain it.

For centuries, leaders have sought to put strategy to work to gain an advantage over their rivals and competitors. Whether in battle, business, government services, politics or any other competitive endeavor, a superior strategy is what separates the winners from everybody else. This makes strategic leadership, thinking, planning, and execution the most important components of both public and private sector leadership in the 21st century. The World Strategy Summit aim is to help business and government leaders become effective champions of their strategic undertakings. Featuring some of the world’s renowned Strategy, leadership & Innovation thought leaders: Tom Peters…Gary Hamel… Renee Mauborgne, and Rafael Ramirez - to name a few- makes it a must attend summit for Government & Business leaders of today and tomorrow.

The Summit will discuss this themein light of 4 parameters

01 Strategic Leadership

02 Strategic Thinking & Innovation

03 Strategic Planning

04 Strategic Execution

Who WE arEThe World Strategy Summit will be held under the patronage of H.H. Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister of UAE and Minister of Interior. The UAE Ministry of Interior is leading this initiative in strategic partnership with the Association for Strategic Planning (ASP) and produced by the World Development Forum as the organizing partner. With the vision “To be the premier annual global gathering of strategy thought leadership and world experts from best-in-class Academic, Corporate and Government entities, The World Strategy Summit is bringing together the world leading authorities on strategy, leadership and innovation to avail a unique unprec edented opportunity for the government & business leaders to learn, interact, challenge and apply.

BETTEr TomorroWSTraTEgISTS for a

500 B.C., Sun Tzu, one of the greatest military strategists ever, explained in his book “The Art of War” that a strategist must seek to position his forces at a place of advantage over rivals — a position Tzu called a state of shih. Twenty-four centuries later, the basic concept of strategy has not changed, leaders still devote themselves to determining how they can best position their organizations to capitalize on their strengths, but the world is changing and is getting far


Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business, and often tagged as the best business book

ever. Sixteen books and almost thirty years later, he’s still at the forefront of the “management guru industry” he single-handedly invented. As CNN said, “While most business gurus milk the same mantra for all its worth, the one-man brand called Tom Peters is still reinventing himself.” His most recent effort, released in March 2010: The Little BIG Things. Tom’s bedrock

belief: “Execution is strategy— it’s all about the people and the doing, not the talking and the theory.” The 100 Most Influential Figures in Modern Business, reviewed the historical contributions of management thinkers and practitioners, from Machiavelli and J.P. Morgan toPeters and Jack Welch. Summarized

Tom PETErS

Peters’ impact: “Tom Peters has probably done more than anyone else to shift the debate on management from the confines of boardrooms, academia, and consultancies to a broader, worldwide audience, where it has become the staple diet of the media and managers alike. Peters - as consultant, writer,columnist, seminarlecturer, and stageperformer—whoseenergy, style, influence,and ideas haveshapednew managementthinking.”

Gary Hamel was ranked by The Wall Street Journal as the “World’s most

influential business thinker” and Fortune magazine has called

him “The world’s leading expert on business strategy.” In 1990

The idea of core competence was introduced into management

literature by Gary Hamel & C.K. Prahalad, Hamel highlighted

the importance of gaining competitive advantage

by not only looking at positioning in terms

of markets and competitors, but also by looking inside your own

company. His pioneering

concepts such as “Strategic intent,”

“Core Competence,” “Industry Revolution,” and “Management Innovation” have changed the practice

gary hamEL

of management in companies around the world. Hamel’s landmark books, which have been translated into more than 20 languages.Since 1983, Hamel has been on the faculty of the London Business School, where he is currently Visiting Professor of Strategic and International Management. Hamel has worked for companies as diverse as General Electric, Time Warner, Nestle, Shell, Procter & Gamble, IBM, and Microsoft. He has also advised government leaders on matters of innovation policy,entrepreneurship and industrial competitiveness. Currently, Prof. Hamel is leading a pioneering effort to reinvent management by harnessing the power of open innovation.

FeatUred Keynote SpeaKerS


Renée is a Professor of Strategy at INSEAD and Co-Director of the INSEAD Blue Ocean Strategy Institute. She is the co-author of Blue Ocean Strategy, which has sold over 3.5 million copies, it is being published in a record-breaking 43 languages, and is a bestseller across five continents, the central idea, based on 14 years’ research, is that instead of constantly fighting rivals in a “Red ocean” of cost-cutting and imitation, organisations can create a space — the Blue ocean — where they set the rules, rendering competition almost irrelevant.

Renée Mauborgne is a Fellow of the World Economic Forum and a member of President Barack Obama’s Board of Advisors on education. Prof. Mauborgne is ranked No. 2 in The Thinkers 50 listing of the World’s Top Management

Gurus and is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others.

Rafael is the Director of the Oxford Scenarios Programme and Senior Fellow in Strategy at Saїd Business School and Green Templeton College, Oxford University.

He is one of the world’s leading experts on scenario planning, having developed the Oxford Scenarios Planning Approach with colleagues. He has also been one of the first scholars

to develop theories on the aesthetics of business and organisation; theories that help to clarify how scenario planning can be rendered more effective. Rafael was

Visiting Professor of Scenarios and Corporate Strategy at Shell International from 2000 to 2003, and from 2008 to 2010 was Chairman of the World Economic Forum’s Global Agenda Council on

Strategic Foresight. As Director of the Oxford Scenarios Programme he leads one of the most highly respected programmes on the subject in the world. Rafael has worked in 30 countries, with many corporations, governmental and inter-governmental organisations and NGOs. These include; AT&T, BMW, HP, Rolls Royce; Standard Chartered Bank , UNDP, and the World Economic Forum. Rafael holds a PhD from the Wharton School, University of Pennsylvania and Masters degrees from the University of Oxford and from the Environmental Studies Faculty at York University in Toronto.

John R Childress has been advising for 35+ years CEOs and senior executives on strategy execution, team alignment, culture change and performance improvement. He is a Visiting Professor in Strategy and Leadership at IE Business School, Madrid. Between 1978 – 2001 he was the co-founder and CEO of an international management consulting firm specializing in culture

change. Currently he is an independent advisor, consultant and CEO coach. His recent business books, LEVERAGE: The CEO’s Guide to Corporate Culture and FASTBREAK: The CEO’s Guide to Strategy Execution are considered by CEO’s and senior executives as must reads for insights into navigating change and delivering superior performance. John is a Harvard graduate, a dual US/UK citizen and currently lives in London. He has consulted and supported executive teams globally in nuclear power, energy and pipeline operations, retail, manufacturing, automotive, defense and aerospace, telecommunications,

financial services, transportation and FMCG.

rEnéE mauBorgnE

John ChILdrESS

FeatUred Keynote SpeaKerS

reGISter today +971 4 2949475 www.strategysummit.net

rafaEL ramIrEZ


the JoUrney oF tomorrow’S StrateGISt


ProGram hIGhLIGhtS

The management revolution of the past century has now stalled. Today, organizations face new problems that lie outside the “performance envelope” of their tradition-encrusted, bureaucracy-infused management systems. Accelerating change, digital disruptions, rapid commoditization, and globalization are revealing the limits of our legacy management structures and processes. Fact is, most organizations around the world suffer from a set of common of “incompetencies”—they are inertial, incremental, and often inhuman. These disabilities, the product of an out-of-date management model, are rapidly becoming competitively and socially untenable. That’s why we need another revolution in management—one that is no less radical than the one that spawned the industrial age.

Professor Hamel will outline a radical, yet proven, process for reinventing management for the 21st century. He will show you how to “crowdsource” the challenge of management innovation in your organization, and how to build a portfolio

of bold management experiments. Most importantly, He will show you how to build “ the ultimate competitive advantage”—a capacity to evolve your management model faster than competitors will. In summary, Professor Hamel will show you how you can build organizations that are both fit for the future and fit for human

KeynoteS day-1 gary hamEL The ultimate Competitive advantage

17 november

Learn the Core Competencies to Shape a Better Tomorrow…

Tom PETErS re-imagine! Business Excellence in a disruptive age

This is to an extent re-statement. Tom Peters’ abiding theme-passion is energizing executives in the public and private sectors to attempt the bold leaps, which he insists, are survival requisites today.All bets are off… a brief tour of dramatic forces at work, from changing technologies and demographics to the rise of China and India and the profound effects of a new corporate risk profile. Strategies are laidout for accomplishing necessary radical enterprise change.

A “how to” for creating perpetually adaptive enterprises—ready for anything and prepared to turn on a dime. The very metabolism’ of the enterprise must be altered. In that vein, Re-Imagine! discusses wildly altered context (technology, China-India, geopolitical instability, etc.), adaptive skills and bold-breathtaking innovation (top-line focus rather than cost-cutting focus), way up the value-added curve (implemented “game-altering solutions” rather than “services”, “experiences” rather

than “transactions,” and much more), pursue Ripe & Enormous “new” markets (Women, Boomers & Geezers), radical use of IS-IT, a “Roster” of Weird & Wondrous & Entrepreneurial “Talent” engaged in “WOWProjects”, “Metabolic Leadership” (Passionate-Radical Leaders who instill a Discipline of Execution, a Quick Tempo-Adaptive Culture and an appetite to “Eat Radical Change for Breakfast”).

reGISter today +971 4 2949475


ProGram hIGhLIGhtSLearn the Core Competencies to Shape a Better Tomorrow…

For decades, companies have engaged in head-to-head competition in search of sustained, profitable growth - fighting for competitive advantage, battling over market share, and struggling for differentiation. Yet these hallmarks of competitive strategy are not the way to create growth in the future. According to extensive research by Professors W. Chan Kim and Renee Mauborgne, cut throat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Rather, they argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth.

Professor Mauborgne, in her keynote, will highlight how blue ocean strategy is being applied to the government sector to achieve high impact at low cost. Meanwhile, she will explore a systematic approach to making the competition irrelevant and outline principles and tools any company can use to create and capture blue oceans

- charting a bold new path to winning the future. She will discuss what Blue Ocean Strategy can do for established business and governments and discuss why ten years out blue ocean strategy is even more relevant today.

rEnEE mauBorgnE Blue ocean Strategy, Creativity and the future

rafaEL ramIrEZ Engaging uncertainty Productively: Scenario Planning for Turbulent Times

In uncertain times forecasting the future, risk management, and other related approaches developed in more stable conditions to predict the tame future are less and less reliable. Engaging uncertain futures in turbulent times – Scenario planning has emerged as an alternative way to engage the wilder futures of turbulent conditions.

Professor Ramirez, in his keynote, will introduce the practice, purpose, methodology, and principles of Scenario Planning and will cover its uses with examples from around the world. He will touch on the intellectual principles that make Scenario Planning rigorous and robust.

John ChILdrESS There Is no Strategy without Execution: The hidden Barriers to Strategy Execution Every business establishes goals and strategies for winning in their marketplace,

but for most companies, strategy execution is poor. While lack of resources or bad strategic assumptions account for around 30% of the failure rate, what are the barriers that account for 70% of poor execution? Drawing upon 35+ years of advisory work in numerous industries, John Childress, former CEO, business author and Senior Executive Advisor will introduce the “Hidden Roadblocks” to effective strategy execution that are poorly understood and routinely ignored by executives.

With examples from nuclear power to global automobile manufacturing to retail, you will walk away with new insights into effective strategy execution and the critical role of leadership and corporate culture.


KeynoteS day-2 18 november


PrE- SummIT maSTEr CLaSS

how to Future proof your organization

16 novembergary hamEL

Today, the most important question for any organization is “Are we changing as fast as the world around us?” Unfortunately, for many organizations, the answer is “no.” Everywhere you look, one sees incumbent organizations on the back foot, out-maneuvered by ambitious upstarts that have not yet succumbed to complacency and bureaucratic inertia.To stay relevant in this hyper-kinetic environment, organizations must build an “evolutionary advantage”, a capacity to change as fast as change itself. An organization with an evolutionary advantage never takes refuge in denial, captures more than its fair share of new opportunities, proactively redefines customer ex-pectations, avoids unexpected earnings shocks, is relentlessly optimistic, changes before it has to, and ultimately invents its future. To build organizations that are adaptable-at-scale, we need to embed a new set of principles in our management systems. Drawing on lessons from some of the world’s most dynamic companies, In his practical and provocative Master Class, he will lay out a blueprint for building an organization that can out-run the future.

Tom PETErSBuilding an Innovation machineRecession or no recession, deep recession or not, the challenge to add more and more value grows, and the importance of innovation, and a culture of innovation, grows exponentially. A “culture of innovation” covers “everything.” … ..There is no half way…...There of course are “first principles.” Or are there? I started a list of “stuff” that’s imperative to creating an innovative enterprise. The list of 10 or so grew to 25, than 45, and at the moment includes no less than 121 “tactics.” Of course you can’t do all of them. Or must you? Well, you can’t do all 121, or maybe even half that number, or less, but the absence of any one or two or three or six weakens and perhaps even imperils the entire structure; that is, we are talking overall about an abiding “culture of innovation,” and it takes a thousand signals roughly aligned to establish it and, especially, keep it in place.


what you will learn

The Innovation 121

A Menu of [Essential] Innovation Tactics

The new dynamics of change

The enemies of organizational resilience

The limits of “change management”

The promise of “zero-trauma” change

The principles of adaptability

The habits of highly adaptable organizations

the blueprint for building an organization that

can out-run the future.

what you will learn

In this master class tom peters will share hismenu and recipe to build an innovationmachine.


PrE- SummIT maSTEr CLaSS PoST- SummIT aPPLICaTIon WorKShoP

Exploring the Hidden Barriers to Effective Strategy Execution

19 november

John ChILdrESS

Professor Ramírez, in his interactive workshop, will provide participants with a good understanding of what it takes to engage in scenario planning. His exploratory workshop will consist of an explanation of methodology and will help participants better understand the uses and value that investments in scenario planning comprise. For business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. Prof Ramírez will explain in clear language how future orientation and, specifically, modern scenario techniques help to work with/under these conditions. With examples from a wide variety of international settings and circumstances - including large corporations, inter-governmental organizations, small firms, professional bodies, and municipalities. This experiential workshop will be mostly hands on, in groups dealing with real issues, supported by lectures. After exploring scenario planning with Prof Ramírez the participants will understand the underlying framework methodology and how they relate to strategy. This workshop will provide powerful tools to give forward-thinking executives an advantage in turbulent times.

rafaEL ramIrEZScenario planning for turbulent times

Most strategic plans fail to deliver competitive value because of poor execution. A strategy is a set of plans and objectives, but strategy execution is critical to business growth and competitive advantage. Do you know the barriers to effective execution in your organization? This workshop will engage participants in exploring the hidden barriers to strategy execution. These are the barriers that leaders, with knowledge and insight, can effectively reverse, thus ensuring a higher probability of delivering strategic value. Participants will explore the major execution barriers, determine the degree to which they exist inside their own organization, and learn best practices to overcome execution barriers. Be prepared to look at all areas of your organization, including poor leadership behaviors, dysfunctional corporate culture, disconnected initiatives, silo thinking, and lack of shared objectives. This will be a hands-on workshop and participants will walk away with ideas and actions to implement immediately.

what you will learnGain a working understanding of the hidden barriers to strategy executionEvaluate the effectiveness of your companies’ strategy execution plansExplore the role of corporate culture in your company in relation to strategy execution: to what degree is culture an enabler or a barrier to effective strategy execution?Learn the importance of having a robust strategy execution business process and the importance of governanceLearn how to translate strategic objectives into initiatives with KPIs and defined accountabilitiesLearn how to engage the entire workforce for effective strategy execution

what you will learnFuture orientation &modern scenario techniques Examples from a wide variety of international settings and circumstancesIncluding large corporations, inter-governmental organizations, small firms.Hands on, experiential workshop in groups dealing with real issues. Understand the underlying framework methodology and how they relate to strategy.Powerful tools to give forward-thinking executives an advantage in turbulent times.



St. regis Saadiyat Island resort, abu dhabi

The St. Regis Saadiyat Island Resort, Abu Dhabi is the award winning resort hotel on Saadiyat, Abu Dhabi providing the ultimate luxury experience.

Before 10th OctoberDate Event 11th October, onwards

dELEgaTE ParTICIPaTIon oPTIonS

USD 1400 USD 1500

USD 2850

USD 1350

17-18th Nov

19th Nov

Save USD 100

Save USD 200

Save USD 100

USD 2650

USD 1100

Gary Hamel & Tom Peters Master Class

World Strategy Summit - Main Program

Scenario Planning & Strategy Execution Application Workshops

USD 5200Full Program Save USD 750 Save USD 450USD 4900Attend the entire 4 days program

ConTaCT uS for grouP PaCKagES

* Special rateS available for delegateS

Who ShouLd aTTEnd

- government, Public Service Leaders & decision-makers.

- Business Ceos, Cxos and Senior management across Industries.

- Chief Strategy Officers, Directors, Heads Of Strategy, Heads of Departments, Managers

- Non-Profit Organisations Executives.

- Entrepreneurs.

- Consulting Companies & Technology Vendors.

Why

ThE VEnuE

The World Strategy Summit is for Today’s & Tomorrow’s Leaders, If you play a leadership, planning, executive or management role, the World Strategy Summit with the focus of building strategic competencies for the future, is an opportunity not to be missed.

Learn directly from the world’s leading authorities on Strategy, Leadership, Innovation & Scenario planning.

� Engage in the interactive, dynamic, and unique learning experience in which you will find answers to longlasting questions and be able to practice your learning takeaways.

� Keynotes and topics covering the full cycle of strategic management: Strategy…. Leadership… Innovation… Planning… Execution.

� Join the elite gathering of governments & business leaders from around the globe.

� Meet the authors of bestseller books on strategy, leadership and innovation.

16th Nov



The World Strategy Summit is the right platform for your organization to reach new business prospects, cement client relationships, share your expertise and position your brand. the World Strategy Summit offers the opportunity to connect with the Who’s Who of both Government & Business.Sponsorship benefits in a nutshell:

� Unparalleled exposure for your brand and expertise at a premier Summit.

� Opportunity for an exclusive / private meeting with Tom Peters, Gary Hamel, Renee Mauborgne or Rafael Ramirez.

� Network with new clients and potential partners in a highly profiled event.

� Invite your existing & potential clients � Exclusive access to decision-makers Position your

company as a leader of the industry. � Gain visibility throughout the multi-channel

marketing campaign. � Engage in an authentic dialogue and build

relationships with key decision- makers. � Maintain & enhance your company position in the

market & the industry

SponSorShIp Why You Should Sponsor

Benefits Headline Sponsor

Diamond Custom

TitlePlatinum Gold Market

Place Sponsor

Exclusive Title Yes NA Yes NA NA NA

Private Meeting with 1 Keynote Speaker - 45 Minutes

Yes Yes Optional at Cost Optional at Cost Optional at Cost Optional at Cost

Dedicated Press Release to Announce Sponsorship

Yes, Including Distribution / Monitoring

Yes Yes, Writing Only NA NA NA

CEO Participation in Panel Discussion

Yes Yes Yes NA NA NA

Advertising in the official WSS Brochure

1 Page 1/2 Page 1/2 Page NA NA NA

Premium Exhibition Space 24 sqm 18 sqm 15 sqm 15 sqm 12 sqm 9 sqm

VIP Invitation for your senior team & VIP clients.

30 20 10 10 8 3

Company description on the summit website

150 words 100 words 100 words 50 Words NA NA

Your logo on Stage Backdrop Yes Yes Yes Yes Yes Yes

Your logo on video screens Yes NA NA NA NA NA

Your logo on delegates badges & lanyard

Yes NA NA NA NA NA

Your logo on signs in venue Yes Yes NA Yes NA NA

Company Profile Included In the official WSS brochure

200 Words 150 words 100 words 100 Words 100 Words 80 Words

Additional tickets at a discount Yes Yes Yes Yes Yes Yes

Discount for your clients 15% 10% 10% 10% 10% 10%

Attendee list (Name, title and company)

Yes Yes Yes NA NA NA

Hyperlinked logo included on summit website

Yes Yes Yes Yes Yes Yes

Your logo included in summit materials


Additional passes to purchased at a discount

10 5 5 3 2 2

Opportunity to hand out promotional items

Yes NA Yes NA NA NA

Use the Logo & Identity of WSS in your marketing communications in 2015


InVESTmEnT 300’000 uSd 150’000 uSd 150’000 uSd 100’000 uSd 75’000 uSd 40’000 uSd

SPonSorShIP PaCKagES

*custom title include: ict, bank, consulting, technology & carrier - exclusive titles



ThE WorLd dEVELoPmEnT forum

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Brochure World Starategy Summit

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