User ExperienceHuman-Centered Solutions

User Experience (UX) Design is more than creating an appealing app: it’s about finding the answers to the questions that drive us. It’s about discovering the needs that inspire us to search for solutions and ensuring that before we seek answers, we

ask the right questions.

At the heart of any business is people. We’re driven to serve them.

Stefanini User Experience DesignStefanini UX Design combines iterative thinking, data-driven problem solving, and a big-picture vision to get to the core of what users need. By utilizing digital solutions to provide better service, Stefanini UX Design creates incredible user journeys from

beginning to end.

Through analyzing user behavior inside digital environments, as well as other touchpoints in the overarching customer journey, we establish the knowledge base we need to build and evolve platforms, products, and services from the initial

planning up to the business conversion, whether online or offline.

Our approach looks to holistically examine your business and users to find the right solutions. Our cohesive process includes:

Journey Mapping User Research UX Design Social & MobilityAs a proven agile partner, we will collaborate with your business to discover the

right questions and create optimal designs for your unique enterprise.

We’re inspired by people to design better and dream bigger. Let’s work together to build something incredible.

Journey Mapping from End to EndOur world is driven by stories. They’re our earliest childhood memories and the framework through which we perceive the world. Journey-mapping changes your user’s experience from disparate impersonal data into a visual story: from initial contact, through the engagement process, and into a long-term relationship.

Instead of creating solutions based on a siloed focus on individual touchpoints, we examine the customer’s end-to-end experience based on unbiased data and true user perspectives. By applying this methodology to our mapping process, we can understand how to meaningfully improve performance across the full user journey.

We use our journey mapping framework to understand micro- and macro-level engagement while examining these journeys through a variety of lenses, from how the service compares across markets to whether a specific part of the journey is necessary to meet users’ end goals.

By holistically examining and analyzing the full user experience, we can determine solutions that can add greater value and meaning to the user experience, resulting in higher satisfaction, improved results, and maximum ROI.

Comprehensive User ResearchIn order to create a meaningful journey map, we must first gather extensive, high-quality user data to ensure we have the information we need to provide an accurate depiction of the current state of a user’s experience.

Our thorough data collection allows us insights into not only who your users are, but also how they operate. Through a combination of quantitative and qualitative analysis, we gain understanding into your users’ characteristics, aims, and behaviors for achieving these goals.

By understanding these main aspects, we can produce designs that improve users’ working practices and lives.

Stefanini User Experience strives to understand and evaluate the impact of designs on the users as well, not only during the design and development phase, but also after long-term use. The quality of the data collected determines the final quality of our solutions, making it one of our top priorities.

Human-Centered DesignPeople are at the heart of our designs. Our design process seeks to deliver solutions that resonate with your users and add value to their lives, ultimately driving engagement and growth for your business.To build these solutions, we pursue an iterative process that uses divergent and convergent thinking during research and development. We work to understand the environment, define the true question in need of being answered, and then ideate potential solutions to determine which direction will ultimately lead to the desired end result. We then design and prototype solutions and test them with end users to evaluate their success and determine next steps. By applying scientific methodology during our design process, we build more innovatively and create solutions that more accurately address user needs.Stefanini User Experience utilizes an agile framework to develop hypotheses and determine the best solutions for the questions being asked. Our process includes:

Social and MobilityIn our increasingly connected world, it is essential that your business joins the conversation. By aligning your business across social media platforms, you will be able to directly connect to your users and provide exceptional service throughout the full user journey, from before they engage with your business to after they’ve completed their interaction. With Stefanini User Experience, we will ensure that you provide exceptional customer service with digital enhancers such as AI and machine learning, as well as conduct consistent messaging and branding across media applications. Through integrating the world of marketing and technology with a focus on user experience, we will help your business to elevate to new heights and provide world-class service for your users.

Discovery We work to understand your business, users, brand, and product. We share knowledge and conduct extensive user research to ensure accurate data from which to build ideas and formulate solutions.

StrategizingWe re-think or develop new services and solutions. We look at what’s working as well as what’s not to determine where new designs need to be implemented, who they need to be implemented for, and how best to design the solution to meet the needs of users.

BuildingWe build, develop, or enhance digital solutions. With the knowledge we’ve accumulated and the potential solutions we’ve determined through the ideation process, our world-class design teams build and prototype digital solutions.

OptimizationWe monitor, optimize, and grow your business. We test our hypotheses to adjust, evaluate, and perfect our solutions while working to evolve your business to digitally transform your user journeys—making them scalable and efficient to truly maximize your ROI.

Why Stefanini Is the Right Choice

HeadquartersNorth America - Southfield, MI, USAT 800-522-4451 | 248-357-2866Global - Sao Paulo, BrazilT +55 11 3039-2000EMEA - Brussels, BelgiumT +32 2 620 20 20

Stefanini Dive leverages our uniquely skilled and expert design teams to work with you to find ideal solutions and build the framework for success. With our robust experience, big-picture vision, agile flexibility, and focus on optimizing the end-user experience, we will help you to create experiences that inspire your users and fuel your business.

With our decades of experience in delivering technology solutions, we are uniquely equipped to provide integrative solutions customized to your enterprise and users. We combine seven unique teams to build innovation across your user experience, including:

InsightsResearch and Analysis Methodology Applied to Social Media

StrategyDesign of New Solutions, Business, and Services

InterfaceBuild Solutions Based on Every Heuristic User Persona and Platform Possible

TechnologyMaximum Expertise in Digital Development, DMP & CRM Connection, and Data Source Linking

DataAnalytics Applied to Business, Marketing, and Consumer Data

MediaPerformance Enhancement over Activation Initiatives, Focused on Maximum ROI

OperationsFramework and Process Excellence to Help Your Business Achieve Maximum Levels of Operational Efficiency

Co-Creating Solutions for Digital TransformationStefanini understands that excellence, quality, and continuous innovation are factors that guarantee the overall satisfaction of our clients and build lasting business relationships. Since 1987, Stefanini has worked to exceed the expectations of our customers, employees, and shareholders through technology solutions and innovation. As a $1B global provider of technological services, we are large enough to get the job done, while small enough to be customizable and flexible to your business’ unique needs. Let’s work together to digitally transform your business and build the solutions of tomorrow.