Brochure RPM 2015

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ResearchProject

Maastricht

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P.O. Box 6166200 MD MaastrichtThe Netherlands

T. +31 (0)43 388 3931F. +31 (0)43 388 3440E. [email protected] www.researchproject.nl

Drs. D.A. BenschopPresident Director Shell Nederland B.V.

Dr. P.A.M. BerdowskiCEORoyal Boskalis Westminster N.V.

M. Bokelmann CEOE.ON Benelux Holding B.V.

Prof. P.L.H. van den BosscheMember of the Appellate Body

Drs. T.J.F.M. BovensQueen ’s CommissionerProvince of Limburg

J.F.M.L. van Boxmeer

Heineken N.V.

Drs. J.J.H. van BreukelenChairman Board of ManagementKPMG N.V.

Prof. dr. R.J.M. Dassen Global Managing Director Clients,Services & Talent

Prof. dr. P. EichholtzProfessor of Real Estate Fi-nance Maastricht University

Drs. L.M.L.H.A. HermansChairmanGreenport Holland

Prof. dr. G.H. HofstedeProfessor EmeritusMaastricht University

Ir. J.J. de JongCEOPhilips Electronics Benelux

Mr. drs. B.J. KoopmanManaging DirectorFenedex

Dr. R. KoremansPresident and CEO Global Specia-lity Medicine

Ltd

Rabobank Nederland

P.B. MensingManaging Director EuropeStrategy

A.B. SmalbraakCEO Pon

Prof. dr. L. Soete

Maastricht University

Drs. A.F. van der TouwCEOSiemens Nederland N.V.

Drs. Th.M.A.J. VerhagenManaging DirectorLimburg Development Company LIOF

A.J.C. AssinkSecretaryExport Sociëteit Limburg

L.A.M.C. van Beek

VNO-NCW - MKB-Nederland

S. van der BurgConsul GeneralConsulate General of the Netherlands Ho Chi Minh City

B. van DiepenCase Team AdvisorMaastricht University

N. van DoanAmbassadorEmbassy of Vietnam to the Kingdom of the Netherlands

M.M. HoedemakersGlobal FATCA CoordinatorING Bank N.V.

F. JanssenOwner & FounderE&M ExportManagement B.V.

Mr. A.M. KloostermanDirector

A. Knape-VosmerGroup Director HRRoyal Imtech N.V.

J. LangensManaging Director of MindWork TrainingManaging Director HILL

Former Chaiman of Dutch

A. LeusinkRegional Manager AsiaDouwe Egberts Professional – Export

T. LitjensVice-president Finance and Control

Prof. dr. M. PaulPresidentMaastricht University

B. Pulles

ProgrammesNetherlands Enterprise Agency

Principal

Prof. Dr. A. van Veen


E. WallerHead of High Growth Markets

KPMG N.V.

Managing Partner OC&C Strategy Consultants Benelux

Board of advisors

Letters of recommendation “On behalf of Maastricht University and with pleasure I wholeheartedly support the students

research that the Research Project Maastricht will be conducting in Vietnam and Singapore is a

Prof. Dr. M. Paul, President, Maastricht University

“Research Project Maastricht has conducted a partner search project on behalf of Douwe

Egberts. The objectives of the study were to identify the market potential and to propose a

short list of Full Service Partners meeting an agreed set of criteria. Douwe Egberts is impressed

by the professional and structured approach by the team that resulted in a highly valuable and

new market opportunities. Douwe Egberts thanks RPM for the outstanding cooperation and

highly recommends their services.”

A. Leusink, Regional Manager Asia, Douwe Egberts Professional Export

“Research Project Maastricht explored the market opportunities and entry-strategies for

TKF in Singapore and Brunei. We were impressed by the results, the professional manner

and enthusiasm the research was conducted with, and the whole setup of Research Project

Maastricht. We truly recommend their services.”

Kabelfabriek (TKF)

“Research Project Maastricht investigated and explored the Brazilian gymnastic equipment

market in order to reveal Janssen-Fritsen’s opportunities to become the main supplier of the

Rio 2016 Olympic Games. We were impressed by the thorough research that was conducted

and the professional way the results were communicated and presented. During the whole

period of research, the team proved to be well prepared and dedicated. We have used the

recommendations of Research Project Maastricht in order to position ourselves on the

Drs. J.M. Janssen, CEO, JF Group B.V.

“From November 2012 until March 2013 an enthusiast group of RPM students conducted

a study to investigate the mining market in Brazil for Boskalis International. Starting with a

detailed desktop study the subject was narrowed down to ensure the in country follow up

was spend prudently on high potentials. Following the study a hands on report was written

and detailed approach of RMP 2013 and would recommend others to utilise their services.”

B. Scheiberlich, Commercial Manager Earthmoving and Mining, Boskalis

Discover a world of endless possibilities


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Heineken N.V.


Prof. dr. R.J.M. Dassen Global Managing Director Clients,







Ltd

Rabobank Nederland



Prof. dr. L. Soete





L.A.M.C. van Beek






F. Janssen








B. Pulles


Principal




KPMG N.V.

Managing Partner

Benelux

Board of advisors


who participate in Research Project Maastricht 2014-2015. The project testi�es to the truly

international orientation of our university, and our students. In addition, the company-speci�c


good example of our worldwide e�orts to close the gap between research and business. Both

aspects �ll me with great pride.”






complete report. For Douwe Egberts this was a very cost e�ective and e�cient way to explore








P.H. Nes MSc, Business Line Manager Industry, Marine & O�shore, Twentsche

Kabelfabriek (TKF)







Brazilian market and we de�nitely recommend services.”






producing some interesting results. Boskalis International was pleased with the professional





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Heineken N.V.









Ltd

Rabobank Nederland



Prof. dr. L. Soete





L.A.M.C. van Beek






F. Janssen








B. Pulles


Principal




KPMG N.V.

Managing Partner

Benelux

Board of advisors





















Kabelfabriek (TKF)



















As early as the 17th century The Netherlands has been trading with Viet-nam, since then the relationship has been characterised by stability and close collaboration. The Netherlands and Vietnam enjoy relationships in politics, economics and development work. Vietnam’s unique geographic position as gateway to regional markets and its growing domestic market of 89 million people, have made the country an attractive investment and trade destination for Dutch companies. However, this is not the only rea-son why The Netherlands is one of the biggest European investors and tra-ding partners of Vietnam. The similarities make us natural partners in mul-

energy and the chemical industry. Over the last few decades Vietnam has built up a record of economic stability. Meanwhile the government con-tinuously works on economic reforms leading to a more open economy.Since its independence Singapore has grown into an international hub, a distinctive global city. Strategically located on a crossroad of sea ways and with development of trade, industry and especially services, Singapore’s economy is constantly developing. Singapore started a new phase in its economy with innovation as an instrument for growth. Like Singapore The

and research possibilities.

Research Project Maastricht

Research Project Maastricht (RPM) is an initiative supported by Maastricht

-ted for companies with international ambitions and a global orientation. RPM consist of a multi-disciplinary team with 12 carefully selected top stu-

range from tax and legal to business studies. Each year since 1989, RPM has performed research in emerging economies including China, Mexico, Brazil, India and Indonesia. From January to April 2015, we can investigate, explore and evaluate opportunities for your business in the economies of Vietnam and Singapore.

Contractual research

to meet the unique demands of your company. The project focuses on investi-gating business opportunities for internationally orientated companies, varying

years, RPM has performed various kinds of research, including market and sector

searching for new distribution channels or possible new business partners. Be-fore departure to Vietnam and Singapore, preparatory research is carried out in The Netherlands. Your company will be regularly informed and updated on the progress. In order to ensure the highest quality for this customized research, the current economic, political, legal and cultural environment in Vietnam as well as Singapore will be analysed. Furthermore, a comprehensive overview of the long term prospects and economic opportunities of this country will be provided.

Our strengths

‣ -lity professional research tailored to your company’s needs at cost price.

‣ The team members are young and highly motivated professionals, trained

‣ The team members are carefully selected from a large pool of applicants, and possess the latest academic and technical knowledge as well as the cultural skills required to successfully work in an international business environment.

‣ The team’s diverse educational background guarantees that the research will be conducted from a multifaceted perspective. Our expertise covers the

‣ Ten months of intensive preparation ensures that team members possess all

the research. ‣ Four months of research on location in Vietnam and Singapore provides ac-

-hancing the outcome of the project.

‣ RPM has more than twenty years of successful research experience, delive-

company. ‣ The Board of Advisors consists of senior business leaders and university pro-

knowledge. ‣

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As early as the 17th century The Netherlands has been trading with Viet-nam, since then the relationship has been characterised by stability and close collaboration. The Netherlands and Vietnam enjoy relationships in politics, economics and development work. Vietnam’s unique geographic position as gateway to regional markets and its growing domestic market of 89 million people, have made the country an attractive investment and trade destination for Dutch companies. However, this is not the only rea-son why The Netherlands is one of the biggest European investors and tra-ding partners of Vietnam. The similarities make us natural partners in mul-

energy and the chemical industry. Over the last few decades Vietnam has built up a record of economic stability. Meanwhile the government con-tinuously works on economic reforms leading to a more open economy.Since its independence Singapore has grown into an international hub, a distinctive global city. Strategically located on a crossroad of sea ways and with development of trade, industry and especially services, Singapore’s economy is constantly developing. Singapore started a new phase in its economy with innovation as an instrument for growth. Like Singapore The

and research possibilities.

Research Project Maastricht

Research Project Maastricht (RPM) is an initiative supported by Maastricht

-ted for companies with international ambitions and a global orientation. RPM consist of a multi-disciplinary team with 12 carefully selected top stu-

range from tax and legal to business studies. Each year since 1989, RPM has performed research in emerging economies including China, Mexico, Brazil, India and Indonesia. From January to April 2015, we can investigate, explore and evaluate opportunities for your business in the economies of Vietnam and Singapore.

Contractual research

to meet the unique demands of your company. The project focuses on investigating business opportunities for internationally orientated companies, varying


searching for new distribution channels or possible new business partners. Before departure to Vietnam and Singapore, preparatory research is carried out in The Netherlands. Your company will be regularly informed and updated on the progress. In order to ensure the highest quality for this customized research, the current economic, political, legal and cultural environment in Vietnam as well as Singapore will be analysed. Furthermore, a comprehensive overview of the long term prospects and economic opportunities of this country will be provided.

Our strengths

‣lity professional research tailored to your company’s needs at cost price.

‣ The team members are young and highly motivated professionals, trained

‣ The team members are carefully selected from a large pool of applicants, and possess the latest academic and technical knowledge as well as the cultural skills required to successfully work in an international business environment.

‣ The team’s diverse educational background guarantees that the research will be conducted from a multifaceted perspective. Our expertise covers the

‣ Ten months of intensive preparation ensures that team members possess all

the research. ‣ Four months of research on location in Vietnam and Singapore provides ac

hancing the outcome of the project. ‣ RPM has more than twenty years of successful research experience, delive

company. ‣ The Board of Advisors consists of senior business leaders and university pro

knowledge. ‣

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The team

Upper row, from left to rightMikael Olsthoorn, Mats van de Ven, Jelle Dusseldorp, Thomas van der Velden, Martijn Akkermans, Thomas Schuringa Bottom row, from left to rightLoes Willems, Lisa Blauwendraat, Estelle van Meer, Ruth van Montfort, Marril Zoon, Emma Zwaveling

Vietnam, a development success story

During the last decade, Vietnam’s GDP growth rate averaged 6.2%, even during the economic crisis Vietnam’s GDP increased. The country has proven itself to be a steady investment market. Moreover, in January 2007 the country became a mem-ber of the World Trade organization. Economic prosperity, political stability, an at-tractive labour force and the rise in promising sectors make investing in Vietnam a worthwhile business opportunity. During the past decade Vietnam initiated economic reforms resulting in a more open and liberal market economy. Thanks to the high investment ratio, rapid growth of the industrial sector, a boom in the private sector and swift export expansion, Vietnam has established sustained eco-nomic growth. The cheap Vietnamese labour force makes the market attractive for foreign investors, especially labour intensive industries. Almost 60% of the 89 million inhabitants has the working age of 15 to 65 years, ranking Vietnam the 13th largest labour force in the world. The Netherlands is the biggest European investor in Vietnam. With its location in the centre of Southeast Asia, Vietnam is easily accessible for China and other ASEAN countries. Particular sectors such as water, agriculture, oil and gas trans-port, logistics and the maritime sector, are exceptionally attractive for Dutch en-terprises.

Singapore, the gate to South East Asia

Singapore is known for its integrity, quality, reliability, productivity, rule of law and enforcement of intellectual property rights. The GDP grew with an average of 7.7% since its independence in the 1960s. With the world’s most open busi-ness environment and low taxes, Singapore is an excellent business opportunity, that can be a rewarding source of investment for your company. Singapore has a highly developed trade-oriented market economy. Its economy has not only been ranked most open in the world, it is also least corrupt, most pro-business, and the world’s third highest GDP per capita in the world. An open immigration policy has served to enhance Singapore’s talent pool. The multi-cultural Singaporean

the most appreciated personnel in the world.

partner in the ASEAN region for The Netherlands. The country has been built on -

cape, the Republic has invested heavily in developing sectors to enhance growth. Such sectors include banking, biotechnology, energy, health care, engineering sectors and several other service sectors.

Examples of former researchA. Hak Industrial Services B.V.Research on the possibilities for providing the Southeast Asian market with inspection of oil- and oil product pipeline production.

Elcee Holland B.V.Research to identify potential subcontractors of corrosion resisting steel fasteners on the Vietnamese market.

Kenz Figee-

time sector in Vietnam.

KLMField research on the Vietnamese potential of becoming a new aviation

on departure locations.

Meelunie B.V.Market research in India to identify opportunities within the starch and protein industry.

PSV N.V.Market research in China to recognize opportunities and strengths in order to determine a successful merchandise strategy.

Royal Vopak N.V.Research on the palm oil industry in Pará, Brazil, which analysed the current market and the future developments in order to obtain an over-view of the possibilities for Vopak with regard to the storage of this oil.

Van Winkel Fashion B.V.Research on the possibilities for market expansion of their clothing col-lections in Indonesia.

RPM is supported by these widely recognized consultancy

RPM supports Christina Noble Children’s Foundation. More information is provided on our website.

-gating business opportunities for internationally orientated companies, varying


-fore departure to Vietnam and Singapore, preparatory research is carried out in The Netherlands. Your company will be regularly informed and updated on the progress. In order to ensure the highest quality for this customized research, the current economic, political, legal and cultural environment in Vietnam as well as Singapore will be analysed. Furthermore, a comprehensive overview of the long term prospects and economic opportunities of this country will be provided.

-

The team members are young and highly motivated professionals, trained

The team members are carefully selected from a large pool of applicants, and possess the latest academic and technical knowledge as well as the cultural skills required to successfully work in an international business environment.The team’s diverse educational background guarantees that the research will be conducted from a multifaceted perspective. Our expertise covers the

Ten months of intensive preparation ensures that team members possess all

--

-

-

Vietnam, a development success story

During the last decade, Vietnam’s GDP growth rate averaged 6.2%, even during the economic crisis Vietnam’s GDP increased. The country has proven itself to be a steady investment market. Moreover, in January 2007 the country became a mem-ber of the World Trade organization. Economic prosperity, political stability, an at-tractive labour force and the rise in promising sectors make investing in Vietnam a worthwhile business opportunity. During the past decade Vietnam initiated economic reforms resulting in a more open and liberal market economy. Thanks to the high investment ratio, rapid growth of the industrial sector, a boom in the private sector and swift export expansion, Vietnam has established sustained eco-nomic growth. The cheap Vietnamese labour force makes the market attractive for foreign investors, especially labour intensive industries. Almost 60% of the 89 million inhabitants has the working age of 15 to 65 years, ranking Vietnam the 13th largest labour force in the world. The Netherlands is the biggest European investor in Vietnam. With its location in the centre of Southeast Asia, Vietnam is easily accessible for China and other ASEAN countries. Particular sectors such as water, agriculture, oil and gas trans-port, logistics and the maritime sector, are exceptionally attractive for Dutch en-terprises.

Singapore, the gate to South East Asia

Singapore is known for its integrity, quality, reliability, productivity, rule of law and enforcement of intellectual property rights. The GDP grew with an average of 7.7% since its independence in the 1960s. With the world’s most open busi-ness environment and low taxes, Singapore is an excellent business opportunity, that can be a rewarding source of investment for your company. Singapore has a highly developed trade-oriented market economy. Its economy has not only been ranked most open in the world, it is also least corrupt, most pro-business, and the world’s third highest GDP per capita in the world. An open immigration policy has served to enhance Singapore’s talent pool. The multi-cultural Singaporean

the most appreciated personnel in the world.

partner in the ASEAN region for The Netherlands. The country has been built on -

cape, the Republic has invested heavily in developing sectors to enhance growth. Such sectors include banking, biotechnology, energy, health care, engineering sectors and several other service sectors.

Examples of former researchA. Hak Industrial Services B.V.Research on the possibilities for providing the Southeast Asian market with inspection of oil- and oil product pipeline production.

Elcee Holland B.V.Research to identify potential subcontractors of corrosion resisting steel fasteners on the Vietnamese market.

Kenz Figee-

time sector in Vietnam.

KLMField research on the Vietnamese potential of becoming a new aviation

on departure locations.

Meelunie B.V.Market research in India to identify opportunities within the starch and protein industry.

PSV N.V.Market research in China to recognize opportunities and strengths in order to determine a successful merchandise strategy.

Royal Vopak N.V.Research on the palm oil industry in Pará, Brazil, which analysed the current market and the future developments in order to obtain an over-view of the possibilities for Vopak with regard to the storage of this oil.

Van Winkel Fashion B.V.Research on the possibilities for market expansion of their clothing col-lections in Indonesia.

RPM is supported by these widely recognized consultancy

The team

Upper row, from left to rightMikael Olsthoorn, Mats van de Ven, Jelle Dusseldorp, Thomas van der Velden, Martijn Akkermans, Thomas Schuringa

Bottom row, from left to rightLoes Willems, Lisa Blauwendraat, Estelle van Meer, Ruth van Montfort, Marril Zoon, Emma Zwaveling


The team



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Heineken N.V.









Ltd

Rabobank Nederland



Prof. dr. L. Soete





L.A.M.C. van Beek






F. Janssen








B. Pulles


Principal




KPMG N.V.

Managing Partner

Benelux

Board of advisors





















Kabelfabriek (TKF)



















The team


CON

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Heineken N.V.









Ltd

Rabobank Nederland



Prof. dr. L. Soete





L.A.M.C. van Beek






F. Janssen








B. Pulles


Principal




KPMG N.V.

Managing Partner

Benelux

Board of advisors





















Kabelfabriek (TKF)


















Brochure RPM 2015

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