BROCHURE FUNCTION

As publicity media for product, service, or event, etc.

SIZE

Usually using A4, but the size is depend on its information inside, it can be bigger.

BROCHURE – FLIER

Flier is smaller than brochure, without fold, and the production cost of flier is lower than brochure.

BROCHURE - FOLD

Bi-fold / half-fold Bi-fold / half-fold Tri-fold / Z-fold /Zigzag / accordion

Bi-fold / half-fold

Tri-fold / Z-fold /Zigzag / accordion

Gate-fold Double gate-fold

BROCHURE – order of readingDesigner needs to know how the audience’s preference in reading the

brochure, especially a brochure with many folds. For that reason, thedesigner can use dummy or mockup in layout-ing process.

The folds in brochure create panels like pages in a book, magazine, ornewspaper. We can use panels, side by side, to make as one unity.

By knowing the order of reading, we can make a plan about thesequence of topic, climax, or anti-climax in brochure.

Panel 1 Panel 2 Panel 3

Image

fold fold

BibliographyRustan, Surianto. Layout. Jakarta: PT Gramedia Pustaka

Utama, 2009.