Brochure & Order Form_Sweden B2C E-Commerce Report 2011

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Publication Date November 2011

Language English

Format PDF & PowerPoint

Number of Pages/Charts 49

Covered Countries Sweden

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Sweden B2C E-Commerce Report 2011 November 2011

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Provided by

November 2011


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Sweden B2C E-Commerce Report 2011

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users / Shoppers and Players

• Inthelastthreemonthsof2010,approximatelyhalfofrespondentsinSwedenusedtheInternetfor“purchasing/orderinggoodsorservices“.

• TheshareofB2CE-CommerceontotalretailsalesinSwedenisexpectedtoreachalmost5%in2011.

• “Travel“wastheleadingproductcategoryinSwedishB2CE-CommerceinQ32010,followedby“Electronics“ and “Clothing & Shoes“.

• ThenumberofInternetusersinSwedenreached8.5millionin2010,accountingformorethan90%ofthetotalcountrypopulation.

• OnlinebookretailerAdlibriswasthemostpopularonlineshopfortheSwedishpopulationinOctober2010,followedbymediagoodsonlineshopCdon,fashiononlineshopsEllosandH&MandaucionwebsiteTradera.

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3. Sales

• B2CE-CommerceSalesinSweden,inSEKbillion, 2003-2011f• AveragetotalOnlineSpendingpercapitainNordic Countries,inEUR,Q32010

4. Shares

• ShareofB2CE-CommerceontotalRetailSalesin Sweden,in%,2005-2011f

5. Products

• TypesofGoodsandServicesboughtOnlinein Sweden,byAgeGroups,in%,2010• B2CE-CommerceSalesofselectedProduct Categories in Sweden, in SEK billion, 2010• GrowthofselectedB2CE-CommerceProduct CategoriesinSweden,in%,Q22011vs.Q22010• B2CE-CommerceperProductCategoryinSweden, in%,Q32010• ShareofSwedishConsumerswhoexpecttoincrease ConsumptioninselectedB2CE-CommerceProduct Categories,in%,Q32010• ShareofProductsboughtfromAbroad(fromforeign Sites)inNordicCountries,byCategory,in%,2010

6. Users / Shoppers

• EuropeanInternetUsagebyCountry,rankedbytotal UniqueVisitors,May2011• IndividualsinEuropeusingtheInternet,byCountry, in%,2008-2010• InternetandBroadbandHouseholdPenetration,by Households,in%,2008-2010• InternetUsers(millions)andPercentageofCountry PopulationinSweden,2007-2010• PercentageofPopulationthatusestheInternetona dailyBasisinSweden,in%,2003-2010• InternetUsage,byAgeGroupsinSweden,in%, 2010• OnlineShoppersinSweden,in%ofInternetUsers, 2000-2010• OnlineShoppersbyAgeGroupsinSweden,in%, 2010• PenetrationofOnlineShoppersinSweden,byAge GroupandGender,in%ofPopulation,2010• InternetUserswhohavemadeOnlinePurchasesin NordicCountries,in%,last6MonthstoQ32010• ShareofConsumerswhobuyGoodsOnlinein Sweden,in%,Q22011• ShareofConsumerswhoplantoshopOnlinein Sweden,in%,Q32011

7. Players

• Top10mostpopularOnlineShopsinSweden,in%, October2010

• LeadingB2CE-CommercePlayersinSweden;by UniqueVisitorsandAudienceReach,September2011

• 20SwedishOnlineShops,rankedbydifferent UsabilityCriteria,in%,August2011

• FactsaboutAdlibris.com

• FactsaboutCdon.se

• FactsaboutEllos.se

• NewsaboutMembers.com,2011

2. Trends

• InternetandB2CE-CommerceTrendsinSweden• ActivitiesoftheSwedishPopulationontheInternet within3Months,in%,2010• StepstakenbeforemakingaPurchaseonlineinthe NordicRegion,in%,2010• AverageNumberofPurchasesinNordicCountries,6 MonthstoQ32010• Consumers’DriverstoB2CE-CommerceinSweden, in%,Q32010• SourcesofB2CE-CommerceProductInformationfor ConsumersinSweden,in%,Q22011• ShareofOnlineShoppersboughtfromAbroadin NordicCountries,in%,2010• HomeShopping(incl.E-Commerce)Payment MethodsintheNordicRegion,in%ofHome Shoppers,2010• BroadbandTrendsinSweden

1. Management Summary


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Table of Contents


Facts about Cdon.se

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

Furthermore, multi-category online retailer Cdon reached 630 thousand unique visitors (users) from Sweden in September 2011.

Trends Sales Users / ShoppersProductsShares Players

46

Name of Company Cdon

Homepage www.cdon.se

Shareholder/Owner MTG Internet Retailing AB

Vertical Integration Retailer (Internet Pure Player)

Business Model Multi-Category Retailer

Product Range Focus on consumer electronics

Turnover/Financials

The CDON Group, operating several Internet retailers in the Nordic countries, reached total net sales of SEK 2.2 billion in 2010, up from SEK 1.7 billion in 2009. SEK 1.2 billion of those sales were generated in Sweden.In Q3 2011, sales grew by +61% year-on-year to SEK 826.4 million, representing the strongest third quarter ever.

News/Others

• In September 2011, CDON Group launched group shopping site Members.com.

• In February 2011, CDON announced that it acquired Swedish design brand furniture and interior decoration product retailer RUM21.se.

• Further high investments are expected.

Unique Visitors (Users) from Sweden, September 2011

630 thousand

Audience Reach in Sweden, September 2011

7.0%


The number of Internet users in Sweden reached 8.5 million in 2010, accounting for 91% of the total country population.Internet Users (millions) and Percentage of Country Population in Sweden, 2007-2010

Note: Individuals who accessed the Internet within the last 3 monthsSource: Eurostat, January 2011

Trends Sales Users / ShoppersProductsShares Players

32

Num

ber o

f Int

erne

t Use

rs (i

n m

illion

s)

Per

cent

age

of C

ount

ry P

opul

atio

n8,1 8,3 8,5

7,3

91%90%88%

80%

0

2

4

6

8

10

2007 2008 2009 201070%

75%

80%

85%

90%

95%

100%

Number of Internet Users Percentage of Country Population


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