Management Development ProgrammeCertificate in Business Acumen: Food & Beverage

Hospitality ConsultancyHotelschool The Hague, Hospitality Consultancy strongly believes that hospitality should be the foundation of every organisation. Specialised in identifying and anticipating your business needs we can develop and facilitate customised hospitality based consultancy services for all types of organisations.

Building on more than 85 years of hospitality experience and our reputation as one of the top international Hotel Schools in the world, Hotelschool The Hague started Hospitality Consultancy in recognition of the role hospitality plays within successful organisations.

Hospitality Consultancy courses have a strong track record in improving hospitality related skills within organisations. We offer unique, interactive, high-definition video-

supported learning programmes at three levels. On an Advanced Level, we have a variety of programmes, including Food & Beverage Business Acumen.

Are you interested in sharpening your skills, knowledge and mindset that form the foundation of a successful Food and Beverage leader? Then, this programme might be just for you.

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1. Financial Competence

2. Strategic Thinking

3. Communications

Business Acumen: F&B ManagementFood and Beverage professionals are increasingly being asked to add business acumen to their strengths in operations and creativity. This course sharpens the skills, knowledge, and mindset that form the business foundations of a successful Food and Beverage leader throughout their career. It provides the following three essentials of hotel business acumen that are needed for effective decision-making, efficient execution of these decisions, and positive business scorecard results:

AttendeesThis course is suitable for staff and managers from different types of operations: F&B Directors, Restaurant and Bar Managers, (Senior) F&B Supervisors, Revenue Directors, Asset Managers, and Multi-Unit F&B Staff.

The course is dynamic and based on blended learning. This includes a combination of e-learning, classroom conferences, and a real-time hotel simulation competition in a dynamic market—using the world’s leading lodging business simulation.

Course Method

“The simulation gave me the full understandingof the role of the Food & Beverage business within the hotel, and the huge impact my daily decisions have on financial outcomes. I can put this to use tomorrow. “

Quote from a participating Manager

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Course ModulesTargeting Business PrioritiesProvides complete competence in using the Income Statement, Balance Sheet, and Cash Flow Statement to target the business priorities that will produce business results. You will become financially confident in putting financial information to use for your organisation.

Managing Business PrioritiesYou will master the Smith Travel Research (STR) metrics, terminology, and calculations that assist you in turning business priorities into measurable results. You will be competent in measuring internal business results and indexing those results against those of your competitors.

Leading with CommunicationsTurning business priorities into business results means working with other people. Here you will learn to improve your own communications skills and how to turn them into one-on-one and group communications that create business results, allowing you to lead the firm.

Partnering with Owners PrioritiesAlthough the goals of owners and managers are similar, their views, jargon, and calculations may be different. Here you learn the owners’ perspective, which enables you to partner effectively with owners in areas of Asset Management, Capital Investment, Contracts, and Equity.

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Course SetupThe learning modules are put to immediate use in a real-life simulation, where you learn how competitive strategies and decisions affect a hotel’s F&B results and those of the competition.

Working in teams, you compete with other hotel teams in real time, and within these market dynamics, experience competition between hotels. Participants work together and compete with each other to construct, promote and deliver a competitive “price-for-value” proposition. In this way, learning is stimulated using different approaches:

Mindset The participants act as the F&B Director and take the required actions from this position, based on the information input of the course. This stimulates:• Strategic thinking, strict planning, and competitive

proactivity in a dynamic market with high financial potential—yet perishable—products;

• Development of a cost-effective, competitive product that offers both market value and sound levels of financial returns;

• Awareness of the financial impact on daily decisions of monthly and annual business results;

• Total overview of the Food and Beverage department and revenue co-ordination.

Knowledge & Skills Participants learn to act proactively as they develop essential F&B management knowledge and skills in:• Forecasting and optimising F&B revenue, price/value

balancing, targeting revenue priorities, competitive response, cost control, variance and financial analysis;

• F&B departmental financial statements, industry F&B revenue metrics and indexes, and capital investment.

Decision-Making Ability During the simulation, participants make decisions on all aspects of Food and Beverage management:• Revenue forecasting, pricing, costs, refurbishments,

capital improvements, staffing and salaries, training and development, sales incentives, advertising and promotion, and displacement analysis.

Reporting & Analysis To support financial decision making, participants need to be aware of all levels, and interpret these reports:• Revenue performance, perceptual mapping,

business summary, business scorecards, revenue variances, competition, reputation management, staffing levels, staff competence and turnover, guest comments and general trends, and departmental income statements.

“I now have the skill and confidence to present newideas from both the market feasibility standpointand the financial feasibility realities.”

Quote from a participating Manager

Course DetailsThe Food & Beverage Business Acumen course can be followed in three different ways: either on the campus of Hotelschool The Hague, on site at your company, or through an online hotel simulation course.

With the on campus edition, you enjoy five days of true hospitality at Hotelschool The Hague, where everything is facilitated by us. While on campus you can use the library and facilities of the school, and experience the dynamics of student life.

The on site edition includes a four day training programme within your company, giving you a more comfortable training setup. For those unable to leave work or family situation, we offer an online edition that is practical and can be combined with work.

Accommodation Should you be needing accommodation, please email us via hospitalityconsultancy@hotelschool.nl We are happy to offer you a special training course rate at the Training Hotel of Hotelschool The Hague; Skotel.

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OnlineEdition

€ 1500- per person

Minimum of 6 participants

5-week course(4 hours per week)

On Site

€ 1500,- per person

Minimum of 10 participants

4-day training programme

On Campus

€ 1950,- per person

Minimum of 6 participants

5-day training programme

Special welcome dinner,three full days of trainingincluding lunch, and the

graduation ceremony on the final day.

Full training programmeon location, which excludestravel and accommodation

costs for the facilitator.

Weekly web-conference,four e-learning modules,real-life hotel simulation,and final examination.

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Are you interested and would you like to sign up? Please visit our website for the next series of course dates. For more information, please do not hesitate to contact us via email or telephone.

Please have a look at the website for the next series of course dates.You can register for the courses using the link on our website.

Email: hospitalityconsultancy@hotelschool.nlTelephone: +31 88 028 18 70Website: www.hotelschool.nl/consultancyFacebook: facebook.com/HotelschoolTHInstagram: instagram.com/hotelschoolthehagueBlog: blog.hotelschool.nl

Address:Hotelschool The Hague Hotelschool The HagueThe Hague Campus Amsterdam CampusBrusselselaan 2 Jan Evertsenstraat 1712587 AH The Hague 1057 BW AmsterdamThe Netherlands The Netherlands

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