Brochure Engineering the future - Hewlett Packard...requirements of budget constraints, shorter...

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Brochure Engineering the future Innovations are the outcome of systematic teamwork

Transcript of Brochure Engineering the future - Hewlett Packard...requirements of budget constraints, shorter...

Page 1: Brochure Engineering the future - Hewlett Packard...requirements of budget constraints, shorter innovation cycles and the rising complexity of their market offerings – all driven

Brochure

Engineering the futureInnovations are the outcome of systematic teamwork

Page 2: Brochure Engineering the future - Hewlett Packard...requirements of budget constraints, shorter innovation cycles and the rising complexity of their market offerings – all driven

Take advantage of the intelligence of the HP ProLiant Gen8 serverFor professional engineers, integrated automation and intelligent management functions provide many critical assets for growth. Not only do they improve application performance, they also increase system availability. The 3D Sea of Sensors technology constantly monitors workload and temperatures, benefiting you in energy efficiency – for even the most complex applications.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Intel, the Intel-Logo, Xeon and Xeon Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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Brochure | HP Next Generation Engineering

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Table of contents

4 Progress through teamwork – securely and in real-time

5 Introduction to HP Next Generation Engineering

10 HP Virtual Engineering Desktop – a proven IT solution from a single source

12 VirtualFortKnox–choiceandflexibility,safeandsecure

15 Preparing your company for Next Generation Engineering

18 What you’ll need – products and services to set up a virtual engineering environment

22 HP Transformation Services to set up an Engineering Cloud

24 Summary of HP Next Generation Engineering

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Progress through teamwork – securely and in real-time

Major industrial companies have long understood the value of investing in state-of-the art infrastructure and applications. These advancements help improve process performance and collaboration across teams inside and outside the company. And it has been well recognised as a key component to succeed in an increasingly competitive global marketplace.

Recent IT developments now make it possible for such optimisation to continue in two distinct ways. First, successful centralisation concepts from commercial and logistical data processing can be transferred to R&D (Research and Development) processes through highly effective, server-based graphics solutions. Second, due to the availability of efficient hybrid-cloud computing concepts, smaller companies can now afford to leverage the most powerful IT tools for product engineering.

This progress has become increasingly required for growth. The pressure on R&D departments to provide the right solutions and products as a basis for the company’s future profits has increased dramatically. Engineers must find answers to the conflicting requirements of budget constraints, shorter innovation cycles and the rising complexity of their market offerings – all driven by environmental regulations, more product variants and an aggressive target-pricing approach to address emerging competition.

With work on numerous client projects – as well as its own experience as a global high-tech manufacturing company with vast R&D resources – HP has developed an optimisation approach called Next Generation Engineering (NGE). It covers all relevant areas, including company-specific engineering strategies, the collaboration processes of the entire partner ecosystem and project management as well as any accompanying quality and security measures.

For customers, the NGE methodology enables powerful R&D breakthroughs in terms of cost improvement and performance gain. The IT components of NGE cover the following areas: Product Lifecycle Management (PLM) and Product Data Management (PDM), CAE/Simulation, and CAD/Authoring. The coordination of the remaining engineering tool landscape is another important area in the mix. With its flexible concepts regarding infrastructure creation and application support, NGE also offers answers to company-specific operating and cost requirements.

However, the Virtual Engineering Desktop (VED) plays a key role in the NGE concept. The VED facilitates secure 3D graphics application support for all teams in the development process at all locations. For the first time, it’s possible to efficiently centralise CAD/Authoring applications and infrastructure in the data centre without compromising engineering-specific usability requirements. This was the missing piece for integrating high-end graphics tools, central PLM databases, CAE clusters and ERP installations with maximum network speed. It also eliminates the need for data to be copied or replicated to personal workstations and mobile devices or distributed to R&D locations. This represents a big step towards real-time collaboration between departments, internal and external service providers and even customers. Implemented with the right skills and experience, NGE concepts have been proven to master complex R&D processes with a more efficient development of products as well as shorter time-to-market for overall solution offerings.

On the following pages, you’ll learn how your business-critical R&D processes can benefit from NGE solutions – which can help you overcome the pressures to innovate with high performance and secure IT.

Norbert Reil Technology Consulting Partner HP Enterprise Group – EMEA HP Germany

Hewlett-Packard GmbH Herrenberger Str. 140 71034 Böblingen Germany +49 (0) 69 9999 154 93*

* The cost of the call depends on the contract you have in place with your phone provider. Please check directly with your phone provider as to the charges for calling a landline number in Germany.

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Engineering Capabilities

Engineering Strategy Engineering Processes Engineering Organization

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Engineering Services Ecosystem

SaaS – Application Services

IaaS – Converged Infrastructure Services

Application Variety

Application Modernization

License Transformation

Workplace Solutions

Virtualization Visualization

Simulation/HPC

Performance Optimization

Capacity Management

Master Data/PLM/PDM

Data Consolidation Part/Product Transformation

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Scattered engineering IT environments are among the longest roads within the product development process. HP has developed a number of methods and technologies to significantly optimise collaboration between all of the parties involved along the entire R&D value chain: Next Generation Engineering.

Products are becoming increasingly complex and personalised with a range of localisations and variants. In order to develop these products, it’s essential to seamlessly collaborate between the specialists from various domains; many of whom are often suppliers and partner companies. This requires an integrated set of IT tools and infrastructures that ensure the right speed from the initial idea to product design – and that keep development costs under control.

However, engineering IT environments have traditionally been planned and implemented locally. As a result, they are now among the largest cost drivers within IT, while simultaneously hindering further optimisation of processes within PD&E (Product Development and Engineering).

HP has created a number of methods and technologies to optimise collaboration between all parties in the R&D value chain. This helps shorten the time-to-market in engineering and makes the complexity of development processes more manageable. NGE is a standardised, virtualised and, where possible, centrally-operated IT environment that provides the best infrastructure for scattered engineering teams.

Introduction to HP Next Generation Engineering

HP NGE covers all relevant aspects in optimising product development, which creates time and cost savings of more than 15 %.

“Next Generation Engineering” Capability Framework

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Engi

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SW

Application VarietyApplication

ModernizationLicense

Transformation

Workplace Solutions

Virtualization Visualization

Simulation/HPCPerformance Optimization

Capacity Management

Master Data/PLM/PDMData

ConsolidationPart/Product

Transformation

1. Enable real-time collaboration

2. Secure engineering & product IP

3. Improve application accessibility

4. Improve application availability

5. Address obsolescence

6. Reduce license cost

7. Lower maintenance & operation costs

8. Increase HW utilization

Globally accessible engineering productivity tools incl. high-end 3D graphic applications

Ready for production

usage – now !

Transform the “Engineering Apps Zoo” into a set of consistent, centrally managed PD&E productivity tools

Move Authoring Apps into the Data Center – a protected environment, close to HPC & PLM data, eliminating many copy and replication steps

Centralize the Simulation Infrastructure for mechanical, electrical, and software engineering: Improve utilization, throughput, cost

Install a Single Point of Truth for all Engineering master data and make them accessible for all users and apps in “real-time”

Engi

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Application VarietyApplication

ModernizationLicense

Transformation

Workplace Solutions

Virtualization Visualization

Simulation/HPCPerformance Optimization

Capacity Management

Master Data/PLM/PDMData

ConsolidationPart/Product

Transformation

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The “Virtual Engineering Desktop” accelerates engineering processesWithin the NGE framework, processing and storage resources are provisioned from central data centres. All applications have access to the same shared databases via a high-performance network. Collaboration between the various external and internal developers is possible without any copying and distribution processes, and the essential product know-how is protected centrally.

One of the key components of this architecture is the VED – directly served out of the data centre. This innovative IT solution provides 3D graphics applications via streaming technology. It’s now available for the first time with performance attributes meeting the demands of both engineers and IT.

The NGE IT concept allows the implementation and execution of new efficient R&D processes with scattered engineering teams.

Thanks to the virtualisation of engineering workstations, all important applications can now be centralised and used from almost any location or device. HP has created the infrastructure requirements for enhanced security and seamless collaboration between all areas involved in the development process.

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A new technology, the VED brings together CAD and other graphics applications on the same DC network – along with the PLM/PDM applications and batch-oriented CAE simulation clusters that are already provided centrally. The IT architecture’s central data storage allows for near real-time communication between the various tools involved. Supported by the security concept, CAD models can be viewed and edited from any location and at any time “in the cloud” – without the data ever leaving the servers of the data centre. High performance graphics applications are no longer bound to a specific office or workstation layout.

HP has essentially developed the NGE methodology and its fundamental technologies during the course of several successful internal projects over many years. This knowledge was then transferred by project experts to HP’s external consultancy teams.

The overall approach – including methods, consultancy offerings and special IT infrastructure products – are being constantly developed further. Thanks to this history and our hands-on consulting experience and successful track record, HP is now able to offer the most comprehensive engineering transformation support on the market.

Accelerating product developmentNumerous factors contribute to rapid changes in today’s global economy and require flexible company processes, such as those in research and product development. These factors include:

• New competitors with cost advantages

• Rapidly-growing markets with distinct requirements

• Changing demands of employees

• Global logistics processes

• Increasing material costs and prices for raw materials

• Increasing energy costs

• New product requirements in terms of sustainability

• Disruptive developments

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Benefits for business processes and ITNGE is the logical evolution in engineering IT. A new level of synergies has resulted from the virtualisation of sophisticated desktop workstations, automation of IT processes and the emergence of graphics applications in the cloud.

Business-critical processes within the R&D department benefit in the same way as does the IT department:

• Flexible access from almost any workplace, including suitable thin clients and mobile devices, from meeting rooms, customer and supplier locations and home offices – as well as the limiting of access through an active management of permissions instead of technical restrictions.

• Data security and protection of IP in the data centre, as structured data does not leave the DC for further processing. The CAD models are protected and only “pixels” are transferred to the user’s computer.

• Reduced loading times of CAD models, as they do not need to be transferred to a local workstation. Access to complex CAD models (3D), simulation results and databases from any application occurs via the internal high-performance network in the data centre.

• Improved performance for the development department by moving applications and data to centrally-managed virtual resources and central libraries as well as improved central application management, reduced licence costs, simpler licence management, high availability and flexible use of CPU, GPU and memory resources on demand.

• Improved data consistency and lower storage costs thanks to the removal of copied or duplicated steps.

• Compliance with legal and business partner requirements is easier to observe and document.

• Provision of coordinated engineering applications, in particular the areas of CAD, CAE, simulation, PLM and PDM. Central management of releases and versions. Lower expenditure arising from forced format transformations.

• Fewer graphics workstations, meaning lower support costs for the various workstations – also including the option to extend refresh cycles for simplified workstation infrastructure.

• High quality IT components in the DC for superior developer workstations with greater availability, up-to-dateness and flexibility. Simple global provision of “legacy applications” for expired products and projects for supporting long-term service and maintenance.

The subsequent continuation of the evolution of IT? Next Generation Engineering. Create synergies by virtualising the desktop, workstations and providing the most demanding graphics applications from the cloud.

IT convergence improves collaborationCompanies with an engineering focus will greatly benefit from the NGE concept. However, exceptional results are seen from companies with scattered research and development departments or an extensive network of suppliers and partners. Their processes have become more complicated in recent years. For example, developer teams are often spread across several locations, countries and continents. Each of these internal R&D departments will typically have its own local IT infrastructure, software licences, storage and copies of the same design data. This diversity and heterogeneity not only increase IT costs, but also complicate any possible collaboration, driving up R&D costs and slowing down the engineering process.

Other promising cases involve companies that need to provide specific applications, versions and data formats for a variety of customers. These application versions are not only expensive to operate, but often require separate hardware and runtime environments due to incompatibilities. The static nature of office workstation environments is inflexible, expensive and leads to reduced productivity in engineering – making NGE even more valuable.

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Hybrid cloud concepts can help optimise cooperation between the various internal departments, customers and suppliers, while also helping to bring new products to the market in a quicker and more cost-effective manner. This is something that HP has demonstrated in its own business. During the course of its internal engineering IT transformation, HP was able to achieve a reduction in costs of almost 33% thanks to the increased utilisation of hardware and software licences as well as simplified operations.

Even more substantial effects were achieved through improved collaboration between the various R&D locations spread across the world, as well as through accelerating the end to end PD&E processes. For example, it was possible to save a complete iteration cycle in product development.

The usual procedures of component development, product integration, testing, component adjustment, and product improvement were significantly shortened and/or accelerated due to the joint work on common databases with an integrated set of tools.

Based on its centralised tools and data, the optimised collaboration environment also helps eliminate recurring steps that are not adding value. This includes importing and exporting of files and the alignment of versions. The collaborative environment, however, accelerates the overall innovation cycle and significantly reduces sources of errors.

Engineering Booster Private Cloud Development processes of distributed teams can be optimised using NGE:

• Design applications such as CAD are centrally operated and can be accessed from virtually any device.

• The CPU, memory and graphics performance can be provided on demand for a specific use, case, task or application.

• HP Converged Infrastructure concepts allow the flexible assignment of central resources to traditionally separated R&D tasks, e.g., interactive graphics servers can be used at night for simulation batch jobs.

• The collaboration of internal developer teams, external contractors, R&D partners and customers is dramatically improving as all of these parties are working on a common set of data and tools.

• Contractors and home office workers can be easily integrated into the standard PD&E processes. Intellectual property remains protected as there is no data stored on the front-end devices, while no structured design data can be accessed.

The transition to NGE is worthwhile based on the results achieved by HP itself. Among other findings, it was possible to eliminate an entire development step. Also, the error rate of component libraries improved from 20% to just 1%, while the costs in relation to engineering IT were reduced by as much as 40%.

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The VED for 3D applications located in the data centre is the latest and most innovative component of NGE. Here are the three key innovations that make the VED possible:

1. A blade server optimised for multi-user graphics performance

2. A hypervisor that allows transparent access for applications to the OpenGL driver of the GPU

3. Remote graphics-streaming protocols for the presentation of 3D graphics applications – displayed on remote terminals via the company’s LAN or WAN

There are two ways to achieve the desired high-user density per server, enclosure and rack. Either dedicated graphics cards are assigned to each virtualised Windows session (pass-through GPU) or a new generation of GPUs is managed by a graphics-hypervisor, which assigns its resources to the Windows sessions in a flexible, configurable way (GPU virtualisation).

HP provides the entire portfolio from a single source – including hardware, system software, engineering software installation and provision of licences for VEDs, which also comprises of planning, design and implementation.

Partnerships with nVidia, Citrix, VMware and Microsoft enable HP to deliver a complete turnkey solution via an on-site private cloud that is fully configured according to the customer’s requirements. Support and service offers cover flexible capacity models, local operational support and, if desired, the provision of such solutions from HP data centres.

HP Virtual Engineering Desktop – a proven IT solution from a single source

Example configuration of a rack enclosure supporting 48 parallel high-end 3D applications in virtual Windows 7 environments

The power consumption per enclosure with two E5-2660 CPUs and two 300 GB 15k disk drives is approx. 5.4 kW.

Multi-GPUBoard (2)

1

3

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2

RackEnclosure

(4/rack)

DoubleSlot (8)

Work-stationBlade

GraphicsExpansion

16 Cores32 HT vCores

64 GB RAM (max. 512 GB RAM)

6 GPUs Q3000m2 GB VRAM each

(max. 8x Q1000m)

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The latest VED solutions offer:• Graphics performance up to the high-end CAD range

• Multiple screens, 3D/6D input devices

• Several virtual workstations on a single end-user device

• Flexible adjustment of graphics quality in line with network performance

• Administrator configurable desktop integration between applications on the server and the local user environment (e.g., graphics cut and paste)

• Administrator-controlled approval of USB access (USB 3 support announced)

• Support for thin clients and touch pads

• High usability and cost efficiency for 90% of typical engineering use cases

• Still limitations for power-user support via high-latency/ low-bandwidth networks

Now, let’s take a look at the customer situation:

• Single-blade solutions for six parallel users to multi-rack solutions for large enterprise-clouds

• Process consulting – optimisation of R&D collaboration based on the VED/NGE concepts

• Design and architecture consulting for VED solutions in the customer’s IT context

• Use of case-specific graphics, CPU and memory configuration

• Infrastructure from a single source – server, storage, network components and software; also multi-vendor infrastructure design, integration and support

• Data centre integration; e.g., electrics and cooling

• Operating concepts

• Flexible Capacity Services (FCS) – able to support your changing requirements

• Infrastructure support with the quickest response and break-to-fix times

• Application configuration and operation

• End-to-end operational responsibility

• On-demand delivery models from HP data centres

Added value is key – cases for the Virtual Engineering Desktop1. VED as part of a general Virtual Desktop architecture within

the enterprise Devices already receive their applications from the data centre via remote desktop solutions. Now CAD devices are also integrated into this concept.

2. VED as a standard architecture for R&D workstations All engineering workstations are powered by the data centre, providing access to all engineering-specific benefits such as collaboration, availability and cost reduction.

3. VED for niche applications Users have access to “legacy” engineering application environments without the need for local workstations as well as centrally provided engineering applications for expired products and projects for service and maintenance.

4. VED for cross-divisional collaboration within the company Specific user and application groups have dedicated provisions for engineering workstations. There is also a flexible collaboration platform for internal users – including home office users.

5. VED for collaboration with external partners External partners can access engineering applications and data within the company as part of specific projects. This means that any import or export steps, conversions, incompatibilities and delays in terms of collaboration are reduced.

Within the same high-speed data centre network, the Virtual Engineering Desktop combines CAD and other graphics applications with PLM/PDM installations and batch-oriented CAE simulation tools.

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The NGE methodology allows engineering IT to benefit from the latest virtualisation and automation concepts. On-demand and pay-per-use models are now available for the first time for complex CAD and PLM applications; both within the company itself and between the various parties involved in development projects.

The requirements specified by each company controls whether an Engineering Cloud is procured and operated by the internal IT, is operated by an external service provider as a Managed Private Cloud or is implemented by using external cloud hosting services.

HP, along with the Fraunhofer IPA and other partners, has developed the Virtual Fort Knox platform (VFK). This platform gives scattered production networks external access to internal cloud solutions as well as externally operated clouds. The VFK also meets the specific safety and security requirements.

As a highly safe and secure environment for federated work in machine and plant engineering, the VFK concept protects data in every manner possible, thus enabling system and process integration within the production community. Such a secure and yet flexible IT platform is suitable for the cross-company implementation of NGE concepts, especially given that it is able to implicitly promote further integration, i.e., between development and production.

The VFK project looks after the creation of a reference model and pilot scheme for the development of a community platform. It is an intelligent, scalable, networked and secure platform that has been developed based on appropriate preparatory work. It also illustrates the entire lifecycle of the production plants and machinery in their various phases.

Applications should then be accessible in order to handle and interpret data. These applications are realised as user-specific applications (“apps”). Users are therefore able to access complex relationships with ease.

The first scaling step to carry out cooperative work also involves the VFK platform and its ability to enable the sharing of applications and data above the limits imposed on the respective department or company.

The key aspects of VFK are safety, security and trust. The core components of development work relate to the security management of applications, business relations and processes. The Community Cloud requires all-round secure technology along with the corresponding security guidelines and processes that protect data, IP and knowledge in every manner possible to enable collaborative work within the community.

A trust concept was developed as part of the project. This concept generates acceptance as a result of foreseeable measures and processes that support the development and maintenance of trust.

Virtual Fort Knox – choice and flexibility, safe and secure

The key aspects of Virtual Fort Knox are safety, security and trust. The core components of development work relate to the security management of applications, business relations and processes.

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The business modelThe VFK is based on the idea of a common digital platform, providing services for participating companies that they would not otherwise be able to provide themselves. The question as to what business models are associated as opposed to who pays for what service is key to the implementation of such a model.

The business model framework that has been developed takes into account the specific idea of cooperation through the introduction of a united vision. Within this framework, a distinction is made between the various roles that pursue different interests and strategies when using the platform:

• IT and basic services supplier: Provides technical services for the platform (e.g., data centre, infrastructure). This may include the provision of individual services or the operation of the entire platform.

• Platform operator: Offers the platform and enables service and application providers to deliver their services to the customer via the platform.

• Service and software provider: Provides the customer with services and software along with aggregated services.

• Customer: The customer is a company that uses the services offered on the platform and ensures that users and, where necessary, machines have access to the various platform services.

The business model framework is divided into the following categories:

• Partner

• Added value

• Offer

• Customer relationship

• Description of benefits

• Channels

• Culture and values

• Vision

• Target customers

• Costs and revenues

These individual categories are interrelated across the various roles and, when considered in their entirety, have an impact on the costs and revenues of customers, service and software providers, platform operators and IT, and basic services suppliers.

Based on the pricing at the different levels of the parties involved, it is clear that the individual business models need to be coordinated. Once costs and revenues are aligned with each other, then the offer, added value and benefits will begin to interact in the various models. Aspects such as culture and values should be worded as similarly as possible for all models. It’s here that the wording of a joint vision helps.

The VFK platform is connected to real data sources, such as machines, external IT systems or cyber-physical systems (CPS) as well as engineering systems via standardised interfaces. The interaction with the various IT components in the platform is conducted via apps that can run on all Internet-enabled output devices. These include desktop PCs and wireless mobile devices.

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Virtual Fort Knox

User (SMB)

eApp 2

* 3rd party IT service provider

Service 7

Security/pay-per-use Shopfloor with tool machines

to be monitoredVirtualization of machine data via app (ELog app)

Displayed to

* 3rd party IT service provider

Service 1 Service 2

Read

s fr

omO

ffers

Service Integrator

HP HW Infrastructure (Server, SAN, Network, ...) @IPA

S1 S2 S3 S4 S5 S6 S7

AS1

IS1

Machine/Equipment

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CPS1

IS3

CPS2

Manufacturing Service Bus

AS2

3rd Party Supplier*

Service 1 Service 2

Service 7

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The VFK platform offers the basis for secure, flexible and cost-effective IT solutions for manufacturing and plant engineering industries – all tailored to the customer’s individual needs.

In contrast to traditional concepts, the IT infrastructure for Virtual Fort Knox is no longer local to users near the production line. The machine data communicates with software, which is available as a service in the platform, via an adapter. Information about the machine will continue to be provided to the user on the output medium of the user’s choice.

This reduces the expenditures incurred by the company when ensuring a suitable IT infrastructure and providing support. In addition, this offers the user the option to calculate the relative amount of software and hardware usage and avoid any standard costs. The user is able to leverage potential synergies through data interfaces to his or her development data that have not yet been realised.

Application scenarios for reading and displaying machine data

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Manufacturers in the global marketplace must act with sensitivity when applying major changes in key process areas such as product development. Therefore, it’s necessary to:

• Understand and manage all risks at every phase of the change journey

• Set up the transformation as a dedicated project outside of day-to-day business activities

• Regard the project as a business initiative rather than a pure IT project

• Involve all stakeholders – change management is part of the project right from the very beginning

• Rely on standards and proven solutions, i.e., not trying to re-invent the wheel and keep running into the same traps that have already been experienced by many previous projects

• Work together with a team of experts that has successfully completed similar projects

The steps towards changing engineering IT to a NGE approach are technology-driven. They begin with an assessment of the underlying innovations and a comprehensive understanding of the various transformation options arising as a result.

• How can this help develop our business in a positive manner?

• How stable are the various solutions and suppliers?

• What experiences can be found on the market and when is the right time to begin the detailed analysis?

A comprehensive analysis covering the entire R&D concept is completed at the beginning of the transformation journey. For such large-scale changes in the central product development area, it is important to apply change management processes and involve all stakeholders from the beginning.

As a next step, measurable improvements can be identified and estimated. Along with a rough cost analysis for the transformation, project-relevant improvements can also be evaluated. In terms of their cost effectiveness:

• What are the most significant effects to be expected?

• Given the right level of management capacity and financial resources, when is the organisation ready to start?

Based on these facts, the decision can move into the analysis and planning stages. The initial projects will then move forward with reasonable investment and risk levels. Proof of Concept (PoC), Feasibility Study and Production Pilot are common steps when beginning the transformation.

After an in-depth analysis and preparation projects have been successfully completed, planning begins for the core transformation of the affected engineering and IT processes. The formal decision to start the full NGE transformation scope can now be made based on a cross-functional project plan, the agreed-upon business case and a detailed mobilisation approach.

Preparing your company for Next Generation Engineering

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HP NGE IT – introduction in four stepsLet’s assume your overall engineering strategy is in place, the partner ecosystem is well-established, an appropriate R&D methodology has been defined and all of the parties involved are extensively trained and experienced in applying it.

Now is the best time to leverage the innovative NGE IT concept and lift your R&D performance to new levels of efficiency and effectiveness. The NGE IT concept utilises an integrated application environment that runs in a more centralised manner, while providing secure access from anywhere at any time. Data is managed in only one place and should not be replicated. For each step in the engineering process, users can rely on the most suitable applications, which always access the most up-to-date data.

The NGE IT concept looks at four integrated framework components to be implemented. After agreeing on a common target architecture, each of these components can be transformed on their own – with frequent synchronisation and alignment steps to ensure end-to-end optimisation:

1. Consolidation of the “tools zoo” in engineering Application islands hinder teamwork and increase IT costs. A process step should be supported across all teams by the same IT environment. The total number of applications should be kept as small as possible. These findings are not new and have already been widely addressed through typical “Application Harmonisation” projects. However, thanks to the VED component of the NGE IT framework, a number of new solution approaches are possible that simplify and accelerate the harmonisation of the tools landscape.

2. Optimised product data management PLM systems have been established for several years alongside ERP solutions in many of the manufacturing companies. Databases for these applications are typically managed centrally. Data replication and caching models are used in cases where full centralisation is not possible due to the distribution of users, network parameters or legal restrictions. The main challenge is to design and implement the right PLM landscape (e.g., databases, instances) to optimise system performance, cost, security and integration with the authoring tools (e.g., CAD, Technical Publication). Regarding the integration aspect, a tight coordination with the VED transformation is essential.

3. Centralisation of the High Performance Computing (HPC) surrounding Engineering simulation tasks are typically “batch-oriented” and managed by a central scheduler or dispatcher tools. Computing jobs are automatically assigned to the appropriate nodes based on the job priority, the availability of all input parameters and the actual utilisation of the cluster. This architecture already offers the optimum conditions for centralisation. Where this is not the case, the reasons are often historical (e.g., as a result of Mergers & Acquisitions activities) or there is a lack of know-how in mastering the architecture complexity when moving from workstation to cluster-based CAE. However, the benefits of consolidated simulation clusters are obvious – higher utilisation of infrastructure and licences, lower costs with the same level of efficiency or a higher simulation amount at the same cost. In addition, the integration with other applications in the same DC is made easier. This is specifically important in the light of the large data volumes processed by the simulation tools and the required graphics/CAD integration for pre- and post-processing.

4. The Virtual Engineering Desktop (VED) While steps 1-3 of the NGE IT concept have been the focal point of optimisation projects within engineering for some time now – and powerful IT solutions have been already established for this purpose – the VED in its latest form is a big step forward. It provides the crucial component that has been missing to date for a significant breakthrough in engineering performance.

Implementation of VEDHP has vast experience handling older forms of remote graphics within the R&D environment. They originated in the Unix workstations of HP, which could also be used as graphics servers in the data centre. Despite their relatively inefficient hardware utilisation in comparison to the latest configurations, these solutions are still used in thousands of cases.

As a leading innovator in this field, HP continued to drive evolutionary design towards x86-based Windows servers with graphics, which finally led to the development of the latest workshop blade server technology. The “RGS” streaming solution was also transferred from HP-UX to the x86 world and now provides a powerful alternative in LAN environments to the HDX 3D Pro by Citrix.

Thanks to this wealth of experience, HP is able to plan and implement VED deployments in a very efficient and effective manner, and which carries minimal risk for the customer. Depending on the customer’s situation, a roll-out can begin small in scope with approximately ten workstations, then expand through evaluation steps or accelerated directly by productive pilot schemes and fast ramp-ups.

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Impl

emen

tatio

n Co

mpl

etio

n

time

A. Interest

B. Understand Technology

C. Detailed Evaluation Decision

D. Evaluation Completed: PoC, Business Case, Implementation Plan, Budget Allocation

H. Operations and Maintenance Handover Completed

G. Stabilization & Optimization Completed

F. Rollout according to defined scope completed

E. Parallel Production Usage of Pilot PD&E Group (min 5, max. 30)

Where are you today?

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A typical step for implementation is a hands-on analysis of the VED technology within the company’s specific IT and engineering contexts. PoC provides a suitable infrastructure for in-house tests with realistic data and a subset of applications to be used. It does not imply any risks to the production environment, but does allow users to compare the handling of central and local CAD/CAE applications under realistic conditions.

Other outcomes of the PoC include:

• Identify compatibility and architecture issues in your own data centre

• Initial assessment of usability

• Findings as regards to further roll-out planning (expenditure)

• Findings as regards to operational requirements

To carefully plan a PoC, the evaluation scope (users, locations, network qualities, applications) needs to be agreed upon upfront. This provides the basis for determining infrastructure (e.g., rack space, power, network), resources (e.g., budget, time) and integration requirements (e.g., licence server, storage).

PoC itself is carried out alongside the planning in three phases:

• Preparation

• Actual tests

• Analysis of results

The PoC takes between one and two months depending on the scope and complexity of the company.

Depending on the level of such transformation experience within the company, the mitigation of risks through evaluation workshops and PoCs may be a priority. Alternatively, an aggressive roll-out plan may be pursued, leading directly into the production pilot scheme.

Typical VED Evaluation and Implementation Curve

Phase 0: Upfront planning and logistics

Phase 1: Preparation 1–3 weeks

1– 2 Months *

Phase 2: Execution 2–4 weeksPhase 3: Conclusion 1–2 weeks

Verify Technology and Operations Fit

HW install & config

SW/APP install & config

Pre-Tests

Retests

Finalize Results and Recommendations

Evaluate User Experience

Analyze Implementation and Rollout Impacts

Total timeline of PoC typically spans nine weeks.

Upfront planning and logistics phase will provide …

• Detailed plans for phases 1 to 3

• Infrastructure prerequisites• Resource commitments

The PoC Master Plan shows how your company can derive significant benefits from the transformation of engineering IT in just a few weeks.

* Based on PoC scope, technical DC baseline, and organizational complexity, this master plan should be adjusted

VED PoC Master Plan

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Together with a number of leading technology partners, HP is able to offer complete end-to-end service and product portfolio for your NGE environment. It includes the entire spectrum of solutions based on the motto “from a single source”.

Consultancy and Services• R&D processes and strategy

• Actual analysis and implementation planning

• Implementation of processes and their IT support

• Definition of operating and support concepts

• Operation of engineering platforms and tools in your data centre

• Integration of infrastructure capacities from the HP Cloud

• On-demand developer workstations from a Cloud-supported HP pool

• Financing models

Infrastructure components • Workstation computers and thin clients

• Servers

• Memory

• Networks

• Failover solutions

• Virtualisation solutions and operating systems

• Management software

• Security solutions

In the following section, we’ll show you how to set up a NGE platform based on a hybrid HP Cloud solution.

HP Converged Infrastructure – efficiency through uniform managementInfrastructure components are becoming increasingly powerful. This surge in power is not only reflected in terms of megahertz and terabytes, but there is also a significant increase in terms of the “intelligence” of the components.

Examples of this include:

• Self-optimising memory (autonomic storage tiering)

• Network protocols that are defined by software (Converged Network Adapter/CNA, Wire Once etc.)

• Servers that automatically adjust their timing to the load in order to optimise power and cooling

HP Converged Infrastructure uses these innovative technologies to establish a highly efficient and optimised infrastructure back-end, which forms the basis for the transformation of traditional IT to service-oriented IT (Build Private Cloud).

A standardised, virtualised and, where possible, centrally operated IT environment provides the infrastructure for scattered engineering teams. All applications are powered by the shared database and high performance network.

What you will need – products and services to set up a Virtual Engineering environment

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HP WS460 Gen8 blade serverThese powerful server blades enable the virtualisation and centralisation of all workstations in the data centre of your company as well as provide essential security and manageability.

This ensures:

• Higher system availability

• Optimised interruption-free operation

• Increased security in the data centre

• Lower IT costs

The next generation workstation infrastructure uses the centralised, business-critical control and security of a data centre, the seamless performance of workstations and the flexibility to support experts in several locations. HP WS460 Gen8 blade servers utilise a central blade infrastructure, meaning they are able to mitigate technological risks with respect to the various business practices. Critical company data remains securely stored in the data centre.

The WS460c Gen 8 supports an optimised user environment, improved resource utilisation, remote access and remote collaboration between individuals and groups in real-time. It also supports the sharing of advanced multimedia workstation graphics cards in remote locations with multiple 2D and 3D displays and full-motion video function.

You can manage up to four screens per client and run multiple data processing sessions on each screen. Depending on their requirements, the experts are then given access to the computing power they need.

Users with higher graphics requirements who had previously been unable to swap to a Virtual Desktop Infrastructure (VDI) environment can now do so, while taking advantage of the associated benefits. The high user density lowers the cost per user and increases the utilisation of resources. Blade workstation resources can be easily accessed from thin client devices, Windows-based workstations, PCs and mobile devices. Knowledgeable experts around the globe can work as a team on the same applications, while the data remains securely stored in the data centre of the company.

HP c7000 EnclosureThe HP BladeSystem c7000 Enclosure holds up to 16 server and storage blades, plus redundant network and storage switches. All slots are connected to the network and shared memory via a central connector, and all blades on the back wall are connected to the redundant hot-plug power supply.

Key benefits of the HP BladeSystem c7000 Enclosure:

• Central on-site and remote hardware management solution enables management of the entire enclosure in the same way as a single server

• Scalability through provision of resources between multiple enclosures

• Protection of investment due to incorporation of various server and network designs

• Lower costs per server compared to rack servers

• Lower power consumption

• Less cooling and lower air flow rate required

Innovation never stands still. Both methods, as well as consultancy approaches and special IT infrastructure products, are being constantly developed and optimised. HP is now able to offer the most comprehensive support on the market – a move that is transforming engineering IT.

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High performance storage from 3PARThanks to HP Converged Storage, you can deal with any challenges associated with virtualisation, clouds and large volumes of data. This means that you can spend less time and money on storage solutions and instead focus on innovations that generate added value for your company.

As part of its product portfolio, HP has developed polymorphic designs that are able to meet any requirements in connection with the processing, protection, storage and analysis of information.

HP Converged Storage uses modern storage architectures on the following basis:

• Standardised platforms that use uniform modular x86-based hardware, which reduces costs and simplifies processes within the data centre

• Overarching horizontally expandable software that provides your company with virtualised storage as regards to the steady growth of the company and mobility of data

• Converged management that automates IT processes and accelerates the provision of applications from client systems through to the cloud

HP Converged Storage offers the following benefits:

• Provision of highly available and expandable storage capacity in the same infrastructure on which the business applications are based

• Interruption-free expansion of performance characteristics and storage capacity for all data types (block, object or file storage), workloads or capacities

• Numerous data services for availability, performance and utilisation

The HP 3PAR storage systems meet the requirements of NGE environments:

• Efficient – reducing the required storage capacity by up to 50 %

• Autonomous – increasing efficiency in storage management ten-fold

• Multi-tenant – high density of virtual machines (VM)

• Federated – interruption-free data transfers between systems

• Future-oriented – with plenty of room for expansions

Network Fabric Virtualization, provided via HP Virtual Connect technology, makes it possible to set up a flexible network infrastructure. This technology virtualises the connections between servers, the LAN and the SAN. These can be re-configured depending on the workload requirements. By using HP Fabric Virtualization, you can support each server workload with flexible assignment and setting of network bandwidths for the company network, storage, back-up, and live migration. It also accelerate server provisioning through the default setting of network and storage connections to blade enclosures.

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HP Cloud Service Automation – automation, speed and reliabilityHP Cloud Service Automation (CSA) provides support with respect to the conversion of traditional IT to cloud computing by making software products and services available. With CSA, the company can:

• Plan private, public or hybrid cloud environments

• Automate and manage cloud infrastructures and applications in an efficient and cost-effective manner

• Offer cloud services in a reliable and customer-friendly manner

• Provide a self-service portal that is suitable for end customers

• Automate heterogeneous infrastructures

• Centralise software deployment and patch management

• Implement accounting and billing from resources

• Carry out application monitoring and automated event handling

The approach developed by HP from a corporate perspective and the methodology of CSA helps support the company’s IT in terms of:

• Improving efficiency

• Controlling costs

• Mitigating other risks with respect to the introduction and management of cloud solutions

• Transforming IT from a technology provider to a service provider

• Providing cloud services

• Reducing costs through “elastic” provision

• Improving service quality

• Restricting “shadow IT”

• Updating IT

HP Matrix Operating Environment The HP Matrix Operating Environment (MOE) is a cloud management software that can be used for “Infrastructure-as-a-Service” (IaaS). MOE is always a component of HP “turnkey” solutions and is available for virtual environments, but also for stand-alone software. Thanks to this pure software solution, the step towards an efficient and automated infrastructure is made easier and more attractive from a cost perspective.

MOE helps to:

• Shorten provision times for infrastructure services to just minutes

• Plan infrastructure capacities and optimise their use

• Divide costs among consumers and bill in a granular manner

• Guarantee service levels with effective failover mechanisms

• Automate existing heterogeneous infrastructures

Together with HP hardware, MOE also supports the server environments of other providers and can be downloaded and set up without installing HP hardware. Given that manual administration is particularly expensive, MOE is particularly worthwhile for the automated management of a large number of servers. It allows virtual machines to be managed automatically in a more efficient manner and described using service templates.

HP Cloud Consulting Services – consultation protects investments The resource constraints and expenses of a traditional, complex infrastructure often remove the company’s ability to react in an agile manner. The carefully planned transition towards the internal private cloud model can help resolve these problems.

The HP Cloud Solution Lab and HP Cloud partners are able to provide expert knowledge and services on all aspects of cloud computing. HP Cloud partners may, for example, provide support in the design, testing, setting up and provision of complete end-to-end solutions for companies that are adapted in line with specific requirements.

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Five steps to success: With its Engineering Cloud Transformation Services, HP is able to offer services that are specifically designed to optimise the production development processes of manufacturing companies.

Engineering Cloud solutions increase productivity and also help bring new products to the market in a quick manner. However, there are a number of considerable technical, financial and organisational challenges that need to be met during the careful management of the transformation.

With its Engineering Cloud Transformation Services, HP is able to offer services that are specifically designed to optimise the production development processes of manufacturing companies. Five coordinated phases for the analysis, decision-making and planning of NGE transformation projects can either be run sequentially or called in a dedicated manner. For each of these services, HP uses proven methods and experienced consultants who are specially trained and able to navigate their way in a highly-efficient manner through any risk and specific project situations together with the customer. These consultancy services are complemented by way of HP in-house training sessions to address the various security challenges and communicate appropriate solution concepts.

HP Engineering Cloud Transformation Services in detail:

• Engineering Cloud Experience Workshop – used to develop a common understanding as to “whether”, “why” and “how” the transformation of product development can provide the company with significant benefits in terms of competitiveness. IT managers and decision makers from construction and corporate management work together with experienced HP consultants over the course of the one-day workshop to develop a common understanding of the 12 key aspects for a successful project. The workshop helps management to make the right decisions faster and with improved coordination.

• Engineering Cloud Rapid Investment Analysis – determines the short-, medium- and long-term potential resulting from the implementation of Engineering Cloud concepts. Over the course of a two-to three-week analysis phase, HP works together with you to examine the current efficiency of engineering processes and their IT support, and then to jointly assess what benefits can be derived from investing in a modernisation project.

• Engineering Cloud Proof of Concept – demonstrates the potential efficiency gains obtained via VEDs in a test environment on site. The user-friendliness and speed of CAD and other graphics applications can be tested by selected users in different locations.

• Engineering Cloud Feasibility Analysis – provides you with an overview of the benefits, risks and obstacles of a transformation project. To do this, HP analyses the various engineering processes, data centres, infrastructure, storage and networks.

• Engineering Cloud Strategy and Business Case Services – help you to illustrate the benefits and results with respect to the necessary investment for a transformation project. HP works with you to draw up a comprehensive business case calculation and detailed project roadmap. You will benefit from the practical experience that HP has gained during the transformation of its own product development and a variety of customer projects.

HP Transformation Services to set up an Engineering Cloud

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Leasing and Lifecycle Asset Management ServicesA solid investment strategy is key to the successful implementation of IT solutions. Ask yourself the following questions as regards to the financing of your migration path:

• How do I coordinate my budget with my investment strategy?

• How do I get hold of the capital required to implement the strategy?

• What benefits do I already get from my existing technology?

• How can I ensure that my solution will be able to grow together with my company?

HP specialists for Leasing and Lifecycle Asset Management Services are on hand to help you plan and finance your IT strategy.

Further information: hp.com/go/leasing or telephone +49 (0) 69 9999 154 89*

* The cost of the call depends on the contract you have in place with your phone provider. Please check directly with your phone provider as to the charges for calling a landline number in Germany.

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Brochure | HP Next Generation Engineering

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Intel, the Intel-Logo, Xeon and Xeon Inside are trademarks of Intel Corporation in the U.S. and/or other countries

Microsoft and Windows are trademarks of Microsoft Corporation in the U.S. and/or other countries.

Edited by: G+F Verlags- und Beratungs-GmbH, Forbach/Baden-Baden

4AA4-7561EEE, October 2013

Summary of HP Next Generation Engineering

Shortening time-to-market in engineering and reducing the complexity of development processes are vital for growth. That’s why HP has developed a number of methods and technologies – most notably NGE – that significantly optimise collaboration between all parties along the R&D value chain.

A standardised, virtualised and centrally-operated IT environment provides the infrastructure for separate engineering teams – and all applications have access to the shared database via a high performance network. Collaboration between the various external and internal developers is possible without any copying and distribution processes, while the essential product know-how is protected centrally.

A previously unavailable technology, the VED brings together CAD and other graphics applications on the same DC network with the PLM/PDM and batch-oriented CAE simulation applications that are provided centrally.

The IT architecture with central data storage allows near real-time communication between the various applications. Within the framework of the various permissions specified, CAD models can be edited from any location and at any time in the cloud without the data ever leaving the servers of the data centre. High performance graphics applications are no longer bound to a specific office or workstation layout.

HP has developed the NGE methodology and its underlying technologies through internal HP projects and has been using them successfully for several years. The vast know-how was acquired from project experts in external consultancy teams.

Both of these methods as well as consultancy approaches and special IT infrastructure products are being constantly developed and optimised. Thanks to this history as well as our experienced consultancy teams and our skills in providing end-to-end solutions, HP is transforming engineering IT.