BROCHURE

Join us and become a part of the rapidly growing high end boutiquefitness industry. Boutique fitness studios have had industry growth rates of more than 70% in recent years, and account for more than 35% of the $28 billion health club industry. Historically, big box gymslike 24 hour Fitness, LA Fitness, and Gold’s Gym have offered a low price model that relies on huge membership numbers and counts onmembers never showing up. Not anymore… Today, boutique studios like CrossFit and Orangetheory Fitness have taken over, providing small group training experiences for a premium membership price. Thanks to our founders Bryan Clay and Joe Culver, they now have combined both the big box gym and boutique group fitness models into an affordable, accessible, and completely personalized experiencestructured to maximize results for all fitness levels.

Eat The Frog Fitness is the only fitness company in the market today thatoffers each member a personal training plan administered throughgroup fitness classes. We combine Olympic training insights, fit tests, periodization training, industry leading technology, 24/7 member access and the overall best value in the boutique fitness studio market to maximize member results and optimize studio revenue.

“Eat The Frog” is about accomplishing the things we usually put off and never get done. So don’t wait any longer, become an Eat The Frog Fitness Franchisee TODAY!

AFFORDABLEbest value in the market

ACCESSIBLEclasses run 24 hours 7 days per week

CUSTOMIZEDproprietary technology and programming

designed by Olympic gold medalist

YOUR GOLD MEDAL TEAM

Aaron Culver COO

Mike LauerVP Studio Operations

Jesse CurryVP FranchiseDevelopment

Bryan Clay Co-Founder / Chairman / CBO

• 2004 Olympic Silver Medalist in the Decathlon• 2008 Olympic Gold Medalist in the Decathlon• Titled “World’s Greatest Athlete”• 3X World Champion• USA Track & Field Hall of Fame Member• Hawaii Sports Hall of Fame Member

JOE CULVER Co-Founder / CEO

• 20 years of executive experience including Fortune 500, technology and fitness-based companies

• 15 years franchise industry experience• Entrepreneur and Business Developer having founded

and developed over a dozen companies in the past 20 years, including Thrive Community Fitness, Pacific NW Fitness, and others

Eat The Frog Fitness goes so much deeper than the cookie-cutter workouts you’ll find in the marketplace today. In fact, because we were co-founded by 2 time Olympic medalist Bryan Clay (Gold ‘08, Silver ‘04) you might say our training system was developed by“The World’s Greatest Athlete”. Bryan has taken his knowledge of successful fitness regimes and tailored them to create the ultimate training experience for people of all fitness levels.

The same planning, attention to detail, and standard of excellence that won Bryan two Olympic medals has been our approach to the opening of each and every Eat The Frog Fitness studio. Our studiosare designed to create the ideal workout experience for our members while also minimizing buildout and overhead costs for our franchisees.

“Boutique Fitness studios have been the fastest growing business model during the past five years” – ClubIntel

"Millennials represent almost 50 percent of the fitness club market, and their impact is set to increase as they dominate the global workforce during the next few years". - Brian Gagne CEO of Les Mills

"More than 40 percent of U.S. consumers frequent fitness studios". – ClubIntel

"2019 will continue to see the emergence of more franchise models and the expansion of existing franchise models, especially in the boutique segment". – ClubIntel

THE COMPETITION

Workout Periodization & Planned Recovery

Heart Rate Monitor

In-App Scheduling

In-House Member Rewards Program

Local Business Rewards Program

Personal Fitness Assessments & Re-Assessments

Personal 8 Week Training Plan (on going)

Heart Rate Monitor

In-App Scheduling

In-House Member Rewards Program

Set/Rep, Intervals, Tabata, EMOMS, Add Ons, Super Sets

Cardio

Strength

Flex/Core

Recovery

Low Impact

8 New Workouts Every Training Cycle

Olympic / Professional Athlete Training Insights

Set/Rep, HIIT

One Daily Class Type

Zone Training

Heart Rate Training Technology

Proprietary Video Display

Proprietary Spin/Row Intensity Charts

Heart Rate Training Technology

Keiser Spin Bike

Concept II Rower

TRX

Sandbags

Trigger Point Roller

Nubell Training System

Treadmill

Water Rower

TRX

Dumbbell Weights

Bench

22-24 Classes Per Day

Live Coached Classes

Virtual Classes

24/7 Access

8-10 Classes Per Day

Live Coached Classes Only

Limited Class Schedule

MEMBER BENEFITS

TRAINING TOOLS

EQUIPMENT

CLASS AVAILABILITY

TRAINING METHOD /CLASS TYPES

EAT THE FROG THE COMPETITION

THE F

RANC

HISE

OPP

ORTU

NITY

Thank you for considering Eat The Frog Fitness franchise opportunity.Franchising involves people, processes, and systems. Each is reliant upon the other and incorporates thought and time. Integrity, compatibility,business experiences, and financial strength all play an important partin awarding a franchise license. Below is a checkbox process that will assist you in your due diligence. This is not intended to be inclusive of all your due diligence but covers some of the basics processes.

PHASE IThoroughly review the website and any supporting materialsyou acquire.

Complete a Candidate Franchise Application, and email toyour representative. This process does not constitute any commitment on your behalf or the Franchisor’s.

PHASE IIIf approved (usually within 24 hours), you will electronically receive a copy of the Franchise Disclosure Document (FDD). This event does not constitute any formal agreement onyours or the Franchisor’s.

We can also schedule validation calls with senior executives of the brand. If need be, we can also introduce you to our capital funding parties to review their various offerings.

PHASE IIIAttend one of our scheduled monthly Discovery Days.

Franchisee BenefitsLive & Virtual Training options

Eat The Frog Fitness’s proprietary technology allows for 24/7 member access

Virtual Training minimizes payroll costs and is the backbone of to our 24/7 model

Live coached classes during peak times

Minimal staffing

Marketing/promotional opportunities

Technology driven company

Corporate Wellness Program

Unilateral franchisor support

MEMBER BenefitsPre & Post fitness evaluations

Offered every 8 weeks

Drives retention

Customized science based fitness programsNot just theoretical heart rate based training

Periodized training plansReduces burn out

Reduces risk of injury

Reduces potential plateauing

Classes offered:Strength, Cardio and FlexCore

Fitness AppGoal setting, workout summary, individualteam fitness challenges, and redeemable points atnational/local stores

1. Real Estate: Finding the best location at the best value is your goal. You will have an opportunity to work with our real estate team whose sole focus is you and your Eat The Frog Fitness Franchise. This is just one piece of our secret recipe for success that other franchising companies do not provide.

pursuing is a space for success.

2. Design: Our architureal team will provide you with an initialworkable design to ensure that the space you are

3. Construction: Our proprietary Guide-to-Open manual takes you and your general contractor from A-Z in the build out process, and is a critical tool to opening your Eat The Frog Fitness franchise location on budget and on schedule.

4. Training: Prior to opening and operating your Eat The Frog Fitness studio, you and your team will be invited to attend our franchiseetraining program.

5. Presales: As we guide you through the build out of your Eat The Frog Fitness studio, we will also assist you in the setup of yourpresales reservations in an effort to begin the developmentof your membership base.

6. Opening: Our Franchise success team will help you every step of the waythrough your grand opening.

At Eat The Frog Fitness we understand the importance of a comprehensive support system, and as an Eat The Frog Fitness franchisee, you will experience world class support. Our model is designed to make your development schedule and operations as simple as possible. Below is a list of just a few areas we will be supporting you in:

Real Estate support through our real estate team.

Build Out assistance with our comprehensive franchiseConstruction Manual and our detailed Guide-to-Open.

High Quality Franchise Training will be provided by our incredible Home Office team and local representativeto prepare you for a successful operation.

Strong Relationships with vendors and qualified suppliersthat represent the best in the industry. From Software partners to best in class equipment, we got you covered.

Marketing will be developed by the Home Office and is easily accessible by our Eat The Frog online store.

Ongoing Support/Training is critical to the success of your studio. Our experienced team is here to guide you to successevery step of the way.

FRANCHISE SUPPORT

Looking ForFRANCHISEE NET WORTH:Minimum net worth: $300,000 – Liquidity $150,000

CONTACT US AT1.800.841.8363franchise@etffitness.com

ETF Franchising, LLC.1567 Highlands DR NESuite 110, PMB 185Issaquah, WA 98029

Who We Are

Eat The Frog Fitness is looking for individuals with ahigh level of business and management experience. Franchisee must actively manage, or hire a manager to actively manage, all daily operational tasks of studioincluding hiring and leading a team of coaches and salesassociates. Franchisees should represent the brand well and follow all brand standards provided by Eat The Frog Fitness.