Children’s Arts Guild Brochure Design Project

- Prepared by Yoonji -

STAGE 0ProjectBriefing

STAGE 1Discovery

STAGE 2Strategy

STAGE 3Refinement

STAGE 4Delivery

- Time to get to know each other - Hold Kick-off meeting- Complete ‘Creative Brief’ together

- YJ looks into client (history, philosophy, existing designs, etc).

- Meeting 1: YJ presents 2 mood boards (styles/types) created for the Guild (look at different style and theme)

- Meeting 2: YJ presents layout sketched (thumbnails of every page, how it’s going to be illustrated. This is when we’ll finalize the length of the text)

- YJ creates pages on Adobe InDesign (Page layout program)- Email revised versions to the Guild as PDF file (approx. 6-7 revisions shared)- Pass on emails with feedbacks or have skype meeting- Receive final text from the Guild, add text.

- Contact with print company- Send to proof read- Order sample print- Print final version

PROJECT PLAN

CHILDREN’S ARTS GUILD BROCHURE | YOONJI

STAGE DECEMBER JANUARY FEBRUARY MARCH

1.PROJECT BRIEFING

2. DISCOVERY

3. STRATEGY

4. REFINEMENT

5. DELIVERY

Skype Meeting / Wednesdays,9:00am (EST)

12/2

12/16 12/21

2/1

PROJECT TIMELINE

CHILDREN’S ARTS GUILD BROCHURE | YOONJI

MOOD BOARD

1) Simple, modern, clean (White/cream background)2) Usage of illustrations and/or icons3) Images directly from student’s work and label on top of

image4) Shapes using brand colors5) Clipping masked shapes on top of image6) Use of infographics to deliver message

EXPERIMENTS

- CLIP MASKING STYLE = INLINE WITH OTHER MARKETING MATERIALS

- ART TOOLS + PICTURES

EXPERIMENTS

- CLIP MASKING STYLE = INLINE WITH OTHER MARKETING MATERIALS

- ART TOOLS + PICTURES- ADD DEPTH THROUGH

VALUE/SHADOW

EXPERIMENTS

[VISUAL ELEMENTS = SYSTEMS]

- MODERN GEOMETRIC PATTERN- SOME DEPTH ILLUSION- PAPER CUTS = ORIGAMI - USAGE OF BRAND COLOR

EXPERIMENTS

[VISUAL ELEMENTS = SYSTEMS]

- MODERN GEOMETRIC PATTERN- SOME DEPTH ILLUSION- PAPER CUTS = ORIGAMI - USAGE OF BRAND COLOR- ADD IMAGES OF THE GUILD

EXPERIMENTS

EXPERIMENTS

EXPERIMENTS

COMMUNICATION STRATEGYMedium/Communication Channel:

1) Website = can put unlimited amount of info2) Print Materials = limited space, concise format

Goal: Explain what/why/how we do and generate interest to teachers, schools.

Objectives:

- Not too text heavy, concise info (bullet format)- Visualize information (diagram, infographics to illustrate problem/solution)- Make it easy to understand- Create simple but effective, eye catching headings- Use testimonials to show effectiveness, achievements

CONTENT

Section 1 → Fixed Info

- About Us (Mission, Value, Timeline)- Philosophy: (the Problem, the Solution) → Diagram- Testimonials

Section 2 → Need Flexibility

- Programs (4)- Pictures/products of programs

TYPE

Modular

(1 page per program + 1 page for Section 1)

Modular + Folder

(1 page per program + 1 page for Section 1)

Booklet

(8 pages stapled booklet)

Half-Fold + Modular

(Half-fold for Section 1, Modular for Section 2)

PROS - Flexible

- Flexible- Organized- Can add other materials

in the future (promotional materials)

- Organized

- Flexible- Organized (slipped

in between half-fold)

- Cost effective than folder

CONS- Can get lost- Disorganized

- Costly (e.g. $768.00 / 250 folders https://www.rushflyerprinting.com/nycproduct/184/presentation-folders)

- Not flexible (Hard to update program info)

- Need to put programs in between manually

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POTENTIAL VENDORSPIX ART PRINTINGhttps://www.pixartprinting.com/

BEST TYPEhttps://www.bestypeimaging.com/

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PARS LOPE COPYhttp://www.parkslopecopy.com/

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To-Do ListDec 15, 2017

1) Refine graphic elements from feedback from Alex & Mark → update by google slide / email2) Create diagrams for powerpoint info → Alex & Mark → update by google slide / email3) Selecting photos (@Alex)

Jan 19, 2017

1) Work on illustrating the 3 paragraphs (emphasize “play” & “positive”)2) Make all the ‘hearts’ pink3) Icon suggestion = weighed down = stone like4) Use linear lines 5) Choose brighter pictures6) Create thumbnails for modular pages

Print VendorRUSH FLYER PRINTING

https://www.rushflyerprinting.com/

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