Brochure Clear Channel Internantional

Where brands meet people.

The poster.

It’s the original advertising medium, the place where words and images come together to inspire, enlighten, move and seduce. It’s advertising that engages with people while they are out and about, living their daily lives. And it’s a medium that’s more alive than ever with creative possibilities.

Out-of-home advertising is evolving with our society, enabling advertisers to connect with consumers 24/7 at multiple touchpoints worldwide.

Our medium is reinventing itself with entirely new ways to communicate. It is adopting and working in tandem with the very newest technologies. This includes the expansion of digital out-of-home networks worldwide and integration with wi-fi, location based apps and smart phone technology.

Clear Channel International

In 2011 the UK’s Outdoor Media Centre (OMC) and Campaign magazine teamed up to showcase the best creative work from across the last five decades by launching the Outdoor Hall of Fame www.outdoorhalloffame.co.uk. More than 10,000 people voted for their favourite posters, with Hello Boys & Terrible Thing Envy by TBWA for Wonderbra in 1990 taking the top spot. Mike Baker, Chief Executive of the Outdoor Media Centre, said: “It’s clear that really successful posters create lasting memories and a real affection which goes beyond just nostalgia. They are iconic images and lie at the heart of our commercial culture.”

Posters are a brilliant way to make a brand famous.”

“

Ewan PatersonManaging PartnerCHI & Partners

Our Philosophy 2 / 3

At Clear Channel we find innovative ways for brands to meet and engage people when they’re out and about.

To help us do that, we have built an out-of-home advertising portfolio that includes more than half a million different displays and sites across 30 countries in Europe and the Asia-Pacific region, and spans print and digital formats in environments from roadside billboards and street furniture to shopping malls, airports and leisure environments.

Our family tree includes many of the pioneers of outdoor advertising: Foster & Kleiser in the US, More O’Ferrall and Adshel in the UK, and European

names like Dauphin and Plakanda. Today, we employ 5000 people, generate more than $1bn in revenue, and are part of Clear Channel Outdoor Holdings, Incorporated; the world’s leading out-of-home advertising media group.

But our business isn’tjust about scale. It’s about the quality of our thinking and the strength of our partnerships.

To us out-of-home is where brands meet people, and form connections with their audiences that last.


Our vision.

We boost brands by inspiring and motivating people with powerful out-of-home campaigns, founded in a uniquely flexible approach to creativity and planning.


We’re not an off-the-shelf business. We recognise the demand for out-of-home solutions tailored to specific needs and audiences, with handpicked locations and insightful creativity.

Behind our billboards and pixels lies decades of knowledge and experience of what makes a campaign a success. It’s not just about what’s in the ad. It’s also about where and when the ad is seen. Context. Timing. Audience insight. So, while we provide the medium, we also supply the thinking and ideas about how, where and when to extend advertising concepts most effectively into the out-of-home realm. We boost brands by connecting them with the people they want to reach, with media and ideas that enlighten, entertain, charm, challenge and influence.


Flexibility.

Freedom.We believe that entrepreneurial behaviour leads to strong local brands. Within Clear Channel, that means expressing your local culture and ideas responsibly, without the restrictions and red tape of a heavily centralised business. Our group structure liberates local teams to shine at what they do best.

We’re not an off-the-shelf business. We don’t believe completely different advertisers and development partners want identical products, particularly as digital out-of-home gains importance. The market is demanding out-of-home solutions tailored to specific needs and audiences, with handpicked locations and insightful creativity. On that score, we’re ahead of the curve. Our challenge is to keep it that way.

Our values form the code we live by as an organisation. They make up a set of attributes that we can develop, share and celebrate, as a group of people spanning many cultures and languages.


No one delivers on its promises like Clear Channel. Our integrity is something that truly unites us as a group. Fulfilling Promises is a personal commitment for each and every one of us, to build our business by building relationships and partnerships, both internally and externally, and thinking carefully about the promises we make and our ability to deliver.

Fulfilling promises.

Forward thinking.Word spreads fast in our business. The appetite for news about what’s next, and its value to clients, is constant. We don’t just talk about what’s next; we want to be what’s next. In investing heavily in research, insight and audience measurement, developing our digital media estate, and giving fresh relevance to the out-of-home medium, our gaze is firmly fixed on the future.


If you would like more information about Clear Channel’s presence in the Americas please visit clearchanneloutdoor.com.

Key


Clear Channel Americas

Clear Channel worldwide.


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Europe

Austria

Belgium

Czech Republic

Denmark

Estonia

Finland

France

Germany

Hungary

Ireland

Italy

Latvia

Lithuania

Netherlands

Norway

Poland

Portugal

Romania

Russia

Spain

Sweden

Switzerland

Turkey

United Kingdom

Asia / Pacific

Australia

New Zealand

China

Hong Kong

Singapore

Middle East

UAE (Dubai)

CCI portfolio: 30 countries, 500,000 displays


Products.


Our portfolio enables brands to connect with consumers in different environments across multiple formats worldwide. From bus shelters to billboards, airports to shopping malls, buses to trams, we can help you reach people when they’re out & about in the right place, at the right time.

Out-of-home advertising is evolving. The real advantage of a large, diverse portfolio like ours is that it allows us to work with advertisers to develop highly focused out-of-home campaigns, drawing on our insights into location and audience response, and coming up with new ways of connecting with consumers on the move.

Our Products 14 / 15

BillboardsShowcasing brands.


Our 130,000 advertising faces in 17 countries span every format from the standard to the spectacular, through premium and digital. And our advances in illumination, high-density printing, dry-posting and digital technology continue to add fresh inspiration for ad teams everywhere.

Our spectacular sites are built in the most prestigious locations with high dwell time, giving clients the opportunity to make powerful statements and make their brands famous.

Our dedicated DEFI division is the world’s leading company for spectacular outdoor advertising with operations in 42 cities worldwide delivering unique, prestigious and outstanding sites.


In the city streets of 21 countries, we’re part of the furniture. When brands advertise on our bus and tram shelters and other street structures, they become part of the public social space, entering people’s thoughts and conversations when they are out and about, shopping, commuting, socialising.

Clear Channel operates more than 240,000 panels in partnership with local communities worldwide, on structures that contribute to the urban experience by combining clean, modern, durable design with the real, practical needs of each community. We always aim to stay one step ahead: new enhancements we are developing include technologies such as CCTV, solar-powered lighting, real-time information and safe-haven paving.

Street furnitureEnhancing the urban landscape.


Digital out-of-home is a dynamic medium which offers a platform for brands to offer real-time, tactical, topical and flexible advertising. Digital out-of-home is not just a broadcast outlet, it is a tool for brands to engage with their customers.

CCI’s digital out-of-home estate consists of 1,600 panels in nine countries across Europe. These are in multiple formats in multiple environments including airport, rail, metro, malls and flagship sites such as in London’s Piccadilly Circus. In the US, Clear Channel Outdoor now operates over 480 digital displays in 34 US markets.

“As mobiles become payment devices, the ability to buy off a poster in a bus shelter or a shopping mall is going to be transformative.”

William Eccleshare, President & CEOClear Channel International


DigitalMotion and magic.

SmartBike is a sustainable public transport. Ten years ago, Clear Channel launched the first-ever public bike-sharing programme. Since then, we have developed bespoke solutions with cities such as Stockholm, Milan, Barcelona and Oslo. Subscribers and tourists have made 4.5 million trips and covered an estimated 14 million kilometres on our bikes.

Our SmartBike systems offer cities a new, sustainable, healthy form of public transport that fills the gaps that buses and trams can’t reach, 24 hours a day, seven days a week.


SmartBikePedal power.


20/20 vision Paris product showcase.

Case Study #01


Paris.


Portfolio overview.

With more than 2.2m inhabitants in the city and 11.6m in the surrounding area, the Paris area is as strategic to Clear Channel as it is to French and international advertisers. Our product range includes premium billboards, France’s largest digital screen, exclusive coverage in major malls, and new street furniture opportunities across the city.


Key sites.

BillboardsWith an exclusive contract with the city of Paris for both public construction site fences and private rentals, Clear Channel offers high profile locations within Paris and the best performing products in the area. Billboards are strategically located in the most iconic districts.

Street furnitureClear Channel has developed a new street furniture (2m2) format to offer quality exposure to brands in the heart of Paris.

Digital Clear Channel can offer advertising on France’s largest digital screen in the heart of Europe’s 1st business center ‘La Défense’. 1500 companies, including 14 of the top 20 largest national companies have offices in this area and it is also home to the second largest shopping mall in France. Targeting more than 400,000 daily commuters, advertisers can broadcast copy, sponsor editorial content or develop special events.

MallsClear Channel also holds exclusive contracts in the top shopping malls in France and around the French capital. In the Parisian area, our network features 2m2 format (44 sites) with the possibility of 3D operations, 8m2 (34 sites) and digital screens (5 sites for 36% of assets)

We give advertisers the chance to reach a steady flow of decision-makers and premium audiences through their most common gathering place: the airport.

Airports ≥Our Products 26 / 27

Through our locations at 11 airports in nine countries, our customers are able to target more than 140 million passengers a year – part of a network of 260 airports operated globally by Clear Channel.

We deliver advertising at multiple touch-points throughout the airport environment, enabling brands to influence key decision-makers in the minutes and hours before their flight is called.

AirportsPrime time.


In 14 countries, wherever there are wheels turning, we keep minds turning. Our transit portfolio covers a wide range of different formats on bus, tram, rail and underground systems. We allow advertisers to reach commuters, urban professionals and shoppers while they wait and while they travel, in settings that deliver high-profile exposure, quick recall and heightened brand awareness.

TransitMoving experiences.


Malls / SupermarketsMaking up minds.

Nowhere are consumers more receptive to brands and advertising than when they are ready to spend in shopping malls and supermarkets, and we are there, at the point of sale, in 13 countries in Europe and Asia. With a range of products and a growing digital portfolio that includes full-motion animation, we are reaching millions of consumers just when they are making their minds up.


Services.


We work in partnership with clients, agencies, landlords and municipalities across the world. As part of our core value of fulfilling promises, our development and operations teams design and maintain the infrastructure that helps people while they’re out and about in urban environments.

Our insight and planning teams look into how people’s behaviour is changing when they’re out-of-home, plan the most targeted and effective campaigns and monitor their interactions with brands. And our Create teams provide advertisers and agencies with the freedom to push the boundaries of our medium through innovative and impactful campaigns.

Our Services 34 / 35

As well as locate, we create. Some of the most powerful and inventive campaigns of recent years were delivered by Clear Channel, working closely with agencies and advertisers to broaden and apply their creative concepts in outdoor media.

Our team’s experience in integrating technology and special effects – from giant 2D cutouts and the latest 3D displays to mobile apps and interactive touchscreens – can give campaigns a fresh dimension and a whole new lease of life.



Create/NikeWrite the FutureLondon.

Case Study #02


Nike.


Write the Future, Cromwell Road.

The Nike Mount Rushmore campaign was planned over three months as a centre-piece of Nike’s World Cup advertising activity. This collaboration between Nike, Clear Channel’s Create team, Wieden & Kennedy, Mindshare and Kinetic was named the number one outdoor campaign of 2010 by the UK’s prestigious Campaign magazine.


Process.

Nike provided us with time to scan the faces of their brand ambassadors, including Wayne Rooney, so we could develop 3D images of the players.

The Cromwell Road location is the busiest A road in Europe, connecting Heathrow Airport with Central London, and the most suitable location for the most ambitious outdoor build ever produced in the UK.

A fleet of lorries delivered the heads to the Cromwell Road which, at 4.5m in height, had to be transported and installed individually.

The 3D scans allowed us to laser-cut polystyrene to create the giant heads that would dominate the site.

We get brands seen by the right people in the right place at the right time. People & Places is the revolutionary process that helps to shape more effective, efficient and tailored campaigns by focusing on location, timing, audience mindset and frequency planning.

A process that allows us to target different consumer groups with more accuracy than ever before. There’s no guesswork involved anymore in reaching the people most interested in your product, whether it’s a socio-demographic group, ethnic audience or ‘tribe’.

We can also help advertisers target consumers by selecting sites close to the outlets of relevant brands. From bookstores to banks, theatres to fitness centres, we have every category covered.


Accountability is important to us. Our global investment in research and insight is our commitment to producing demonstrably effective tools, products and campaigns.

At its core is our leadership in out-of-home audience measurement. To generate new insight and understanding we go beyond industry standard tools and systems, and work closely with agencies and clients to study specific categories and target audiences.

From campaign research tracking in 20 markets to bespoke research projects, we are proving the effectiveness of out-of-home every day.


OperationsMaking it happen.

Our Operations divisions are constantly on the lookout for technologies and systems that will deliver excellence in the field. Our latest moves to cut our response and delivery times, for example, include the introduction of new vehicle fleets, hotline numbers and automatic poster preparation machines.

Our high-density dry-posting initiative doesn’t just make us quicker, it reduces our environmental impact too. This revolutionary process allows posters to be high-density printed and posted gluelessly within 24 hours, and then re-posted in other locations up to three times in 12 months.


All our businesses are oriented towards continually reducing their carbon footprint and making a positive contribution to the community, from charity partnerships to sponsored runs, from company gardens to solar shelters.

Taking responsibility.

Our ad displays use energy-efficient lighting, our fleets include LPG, hybrid and electric vehicles and we donate media space to charities around the globe to help support the raising of funds and awareness. In the UK, The Sunday Times has named Clear Channel among the Top 50 Green Companies for three years running.

Being green.


Our Commitment 48 / 49

Directory.

Clear Channel InternationalT +44 (0) 20 7478 2200 E [email protected]

Executive Committee: William EcclesharePresident / CEO, Clear Channel [email protected] Philippe BaudillonCEO, Clear Channel [email protected] Jonathan BevanChief Operating Officer, Clear Channel [email protected] Cassandra CareyGeneral Counsel, Clear Channel [email protected] Matthew DeardenCEO, Clear Channel [email protected] Richard EastmondHuman Resources Director, Clear Channel [email protected]

Dirk EllerChief Financial Officer, Clear Channel [email protected] Rickard HedlundRegional President Northern & Eastern Europe, Head of Airports,Clear Channel [email protected] László NagyRegional President Southern Europe, Head of Digital Media,Clear Channel [email protected] Pru ParkinsonSales & Marketing Director, Clear Channel [email protected] Mark ThewlisRegional President Asia Pacific,Clear Channel [email protected]

AustriaT 43 699 19 03 46 31E [email protected] defi-group.com

AustraliaT 612 8425 7200 E [email protected]

BelgiumT 32 2 641 73 00 E [email protected] clearchannel.be

Czech RepublicT 420 296 348 307 E [email protected] defi-group.com

ChinaT 852 2960 1229 E [email protected]

DenmarkT 36 44 02 44E [email protected] clearchannel.dk

DubaiT 971 4 319 92 18 E [email protected]

EstoniaT 372 669 18 70E [email protected] clearchannel.ee


FinlandT 358 207 312 000E [email protected] clearchannel.fi

FranceT 33 1 41 86 86 86 E [email protected]

GermanyT 49 40 36 97 360 E [email protected] defi-group.com

Hong KongT 852 2235 3900 E [email protected] buspak.com.hk

HungaryT 36 1 489 52 40 E [email protected] defi-group.com

IrelandT 353 1 478 4500E [email protected] clearchannel.ie

ItalyT 02 802791 E [email protected]

LatviaT 371 6722 1777E [email protected] clearchannel.lv

LithuaniaT 370 523 120 60 E [email protected] clearchannel.lt

NetherlandsT 071 515 73 43E [email protected] hillenaar.nl

New ZealandT 64 9 377 5595 E [email protected]

NorwayT 47 22 02 34 00 E [email protected] clearchannel.no

PolandT 48 22 825 36 06 E [email protected] clearchannel.com.pl

PortugalT 351 21 351 40 10 E [email protected] defi-group.com

RomaniaT 40 21 318 42 12E [email protected] clearchanneloutdoor.ro

Russia – MoscowT 7 495 980 51 10E [email protected] clearchannel.ru

Russia – St PetersburgT 7 812 571 66 91E [email protected] clearchannel.ru

SingaporeT 65 6415 4800E [email protected] clearchannel.com.sg

SpainT 917 883 700E [email protected] clearchannel.es

SwedenT 08 522 400 00E [email protected] clearchannel.se

SwitzerlandT 41 58 455 55 00 E [email protected] clearchannel.ch

TurkeyT 90 212 2279696E [email protected] clearchannel.com.tr

UKT 44 20 7478 2200 E [email protected] clearchannel.co.uk

Other sitesclearchanneloutdoor.comclearchannel.comdefi-group.com

Our Network 50 / 51

Clear Channel InternationalT +44 (0) 20 7478 2200 E [email protected]

Brochure Clear Channel Internantional

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