Brochure Aquarelle (PDF, 1910 Kb)
Transcript of Brochure Aquarelle (PDF, 1910 Kb)
Woven shirts “one stop shop”: Formal, Casual & Ladies.
8000 employees, Turnover USD 170 million, 15 million p/year.
“India sub-continent” leadership for Grade A/B brands & retailers: Manufacturing facilities in India, Bangladesh, Mauritius & Madagascar.
Positioned as “Best alternative to China”.
Decentralised global group. Multi location marketing platform: · India/Mauritius
Customer driven organisation.
Vertical integration: · Own mill in Mauritius: CFL · Formal shirt cluster: Laguna Clothing is a JV with Tessitura Monti Italy
Part of CIEL Textile: · Aquarelle Group: Woven shirts · Floreal Knitwear: Woollen sweaters · Tropic Knits: Fine knits
Turnover: USD 300 million Total employees: 17,000 people
Global Sustainability Policy
OUR MISSION
TO DELIVER“UNBEATABLE VALUE” to medium/upmarket retailers
BE THE BEST&most profitable supplier
of our customers
1. ‘Product’ leadership Best sellers
2. Speed and flexibility Second to none
3. Grade ‘A‘ quality Consumers come back for more
4. Reliability in performance Clock work
5. Service & communication Easy and convenient to work with
6. Socially & Ethically responsible Be a leader in “Sustainable Development”
7. Competitiveness Best “value” supplier
MANUFACTURING LOCATIONS
MAURITIUS /CFL
(Fabric Mill)
MADAGASCAR4 MILLION P
27%
MAURITIUS3.5 MILLION P
23%
OUR CUSTOMERS
EUROPE45%
INDIA13%
SOUTH AFRICA
12%
USA30%
MONTI INDIA
(Fabric Mill)
INDIA6,5 MILLION P
43%
BANGLADESH1 MILLION P
7%
Ben ShermanCamaïeu Charles TyrwhittDiesel Dressmann Esprit
BenettonLee WranglerLevi’sMarks & Spencer…
Cape Union MartTruworth Woolworths…
Rodd & Gunn
Brooks BrothersDillardsE Bauer J.Crew JosABankLevi’s | DockersThe Mens Warehouse…
Hugo Boss Marks and Spencer Mexx SacoorThomas PinkZara…
DUTY FREE BENEFITS
MARKETS
Europe USA Canada S. Africa India
MANUFACTURING LOCATIONS
India
Bangladesh
Mauritius
Madagascar
KEY FIGURES
Annual Volumes(million p) 9 mp 4.5 mp 1.5 mp 9000 km
Manufacturing Facilities
India: 3mpBangladesh: 1mpMauritius: 2.5mpMadagascar: 2.5mp
India: 3.5mpMauritius & Madagascar: 1 mp
Mauritius: 0.5mpMadagascar: 1mp Mauritius
Marketing Platform
INDIAAquarelle IndiaNo. 570, New No.2232nd D Cross,11th Main RoadJayanagar 4th BlockBangaloreTel. 91 80 45191600
MAURITIUSAquarelle ClothingBoundary RoadQuatre BornesTel. 230 4021100
INDIALaguna India50, 1st Floor1st Main, 9th CrossPhase III, JP NagarBangaloreTel. 91 80 43588100
MAURITIUSLaguna MRUBoundary RoadQuatre Bornes Tel. 230 4019000
MAURITIUSPastel BlueBoundary RoadQuatre Bornes Tel. 230 4019565
MAURITIUSCFLRoyal RoadSolitudeTel. 230 2041670
FACTORIES SET UP TO DELIVER HIGH CUSTOMER SATISFACTION WITH EXCELLENT TEAMS, EQUIPMENTSMANAGEMENT SYSTEMS AND ORGANISATION.Strong quality and productivity culture.World class selection and training systems for workers.
MANUFACTURING CAPABILITIES
Engineered workstations using folder, stackers and special purpose machines.
Facilities for washing and embroidery.
Chairman Manufacturing Excellence Award yearly ceremony.
MANUFACTURING EXCELLENCEIS AT THE CORE OF OUR
Production Quality Assurance: Audit of fabric and trims, process control; in line and end of line audits, AQL audits.
Product Quality Audit process.
Quality Bonus system.
Yearly Quality Strategic session.
Led by experienced technicians and dedicated QA teams.
Comprehensive Quality Manual, basis for fabric, trim, pre-production, production control.
Pre-production Quality Assurance: Includes feasibility/risk evaluation of new products, planning for folders/work aids/special training needs, managing pre run, sealed samples, style launch meeting and first bundle approval.
QUALITY ASSURANCE
HUMAN RESOURCE
BUSINESS BEING DRIVEN BYstrong experienced leadership team
THE BEST TALENTFocus on attracting and retaining
“NOUVEAU REGARD”CSR: CONTRIBUTION TO FONDATION
WELFARE AND COMPLIANCEOUTSTANDING RATING ON
Training and skill centres
Leadership development process
1. PRODUCTSCasual
Casual Luxury: “European collection” from India
Modern classic
Sportswear
Sophisticated washes and finishes
Garment dyeing
2. PRODUCT LEADERSHIPDesign team in India and Mauritius: General collection + Exclusive range
Fabric development with: ∙ Own mill in MRU ∙ India and China mills
Access to fabric collections from Monti and European mills in India
International customer base
Global shopping
3. USPFast track in Mauritius - Madagascar: 8 weeks
Own mill
Proximity mill/Garment marker
4. MAIN CUSTOMERSBen Sherman
Cape Union Mart
Dillards (Daniel Cremieux, Cremieux Jeans, Murano)
Dressmann
Eddie Bauer
Esprit
Express
J.Crew
Levi’s
Marks & Spencer
Mexx
Woolworths
Zara
5. STRATEGIC OBJECTIVES4 million pieces new factory, 100km from Bangalore (washing, printing, embroderies, integrated facilities)
Own factory in Bangladesh.
Investment in S.East Asia to supply international brands in China sub-region become a global vendor to global retail.
1. PRODUCTSClassic formal and semi-formal shirts
“Wrinkle free” or “Non-iron shirts”: ∙ Easy care ∙ Liquid ammonia: dry and moist · Post cure
2. PRODUCT LEADERSHIPEuropean quality at Asian prices
Access to fabric collections from Monti and European mills in India
Exclusive range can be created at Monti studio in Italy and with CFL mill in Mauritius
3. USPVertical integration
Monti India and Laguna Clothing act as a vertical providing a “one stop shop” solution
Mauritius, Madagascar as an integrated supply chain with own mills
Fast track: 8 weeks
4. MAIN CUSTOMERSBrooks Brothers
Charles Tyrwhitt
Dressmann
Hugo Boss
JosABank
Marks and Spencer
Ted Baker
Thomas Pink
TMW
5. STRATEGIC OBJECTIVESOffer “wrinkle free” - non iron shirt from India
JV with Tessitura Monti
1. PRODUCTSCasual and sportswear shirts
Formal, Classic shirts
Yarn dyed cotton shirts
Piece dyed and prints
Home wear - Lounge wear
Sophisticated washes
Garment dyeing
2. PRODUCT LEADERSHIP12 collections per year – European designer
“Yarn dyed checks” leadership
Garment dyed , Tie & Dye, Fancy dyeing
3. USPVertical integration with CFL MRU
Design and Speed
4. MAIN CUSTOMERSCamaieu
Levi’s
Marks and Spencer
Sud Express
Woolworths
5. STRATEGIC OBJECTIVESPastel Blue India
1. PRODUCTSYarn dyed woven cotton fabrics
Piece dyed
Prints
Main counts: 40’s to 100/2
2. PRODUCT LEADERSHIPCOLLECTIONS:
Men’s Formal and Men’s Casual
Ladies
Kids
Sleepwear / Loungewear
Specific ranges
3. USPIntegrated market approach with Aquarelle Group and other garment makers in Mauritius, Madagascar and South Africa
Presence at Première Vision
4. MAIN CUSTOMERSAquarelle Group: J.Crew, Marks and Spencer, Woolworths, Camaieu
Other garment makers: Mauritius, Madagascar and South Africa
5. STRATEGIC OBJECTIVESPositioned as a “European mill” in MauritiusEuropean design and quality expertise
Boundary Road, Quatre Bornes, Mauritius T. +230 402 1100 [email protected] www.aquarelleshirts.com
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