Broadway Travel Conference 2016
Transcript of Broadway Travel Conference 2016
My talk today
• Introducing Feefo
• Why genuine reviews?
• The real reviews solution
• Taking advantage
• What to do tomorrow
of all holiday shoppers are influenced by customer reviews.
83%Why genuine reviews?
Best holiday ever!
Negatives aren’t negative
only 5% wouldn’t buy a product if
there was a negative review.
suspect censorship or fake reviews
when they don’t see bad scores.
79%trust feedback more when they
see good and bad scores.
95%of unhappy customers would
return if an issue was dealt with quickly.
Source: eTailing Group
Source: eConsultancy
Source: BrightLocal
Source: NARM
30%5%
Benefits to your business
17%boost to CTR on ads on average…
…building trust with
potential customers and
driving qualified traffic…
…and increasing traffic
and conversions by as
much as 35% as a result
Verified reviews contribute to
Seller Ratings (stars) in search
listings…
Source: Google Source: Google
Source: Kiss Metrics
A simple request
• Collect feedback pre and post travel
• Customisable and personalised invitations for customers to leave feedback
Showcasing your trusted reviews
Mobile responsive
Aggregated photos & videos
Customers can mark reviews as helpful, sharetheir reviews, and sort and filter review content
Trust at a glance
Display reviews on a booking page, or dedicated reviews pages
Improved conversion rates of up to 35%
Both service and product
User Generated Content (UGC) boosts SEO
Your reviews. Your way.
Feefo integration can be customised to integrate seamlessly with your brand.
Celebrate Success
• Celebrate team success.
• Show off outstanding service.
• Reward teams and individuals.
Benefits of Video
85%of customers are more likely to purchase after watching a product video.
Source: Kissmetrics
Bring Reviews to Life!
increase in views on content that has relevant images.
94%Source: Kissmetrics
Take simple text reviews…
“amazing service… nothing was too much trouble”
“best breakfast at a B&B we’ve ever had.”
“stunning views of the Eiffel Towerfrom our room...”
“comfortable flight –easy, efficient check in.”
Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!
What to do tomorrow…
• Embrace the negatives, and use reviews to learn and grow!
• Invite customers to leave uncensored, real reviews.