Broadcasting Authority of Ireland...The survey results give us insight into the underlying drivers...
Transcript of Broadcasting Authority of Ireland...The survey results give us insight into the underlying drivers...
© Mediatique Ltd 2017 | This document is confidential and intended solely for the use and information of the addressee
Broadcasting Authority of Ireland
Broadcasting services strategy – market analysis (summary of survey results)
17th November 2017
2© Mediatique Ltd 2017 |
Summary of key findings
� Media consumers undertake an increasing range of activities, although both broadcast TV and broadcast radio remain the largest
media in terms of activity and time spent. The scale of such activity varies by age group, with younger age groups reducing their
consumption of broadcast media at a faster rate than other groups; however, even among the youngest adults, TV and radio
remain two of the most used media
� In-home use of traditional broadcast equipment (standard analogue radio, TV via an aerial, set-top boxes) remain the primary
means of receiving and consuming video and audio content; although take-up and use of connected devices continue to increase
� Irish audiences claim a wide range of tastes and preferences for video and audio content. News, talk, popular music and easy
listening are the most popular radio genres. Film, news, documentaries, drama and sport are the most popular TV genres
� Irish audiences claim broad satisfaction with the range and quality of content available on broadcast media. There is no consensus
around major gaps in provision - in broad terms, audiences believe that there is the right amount of content provision in key
genres including Irish music, Irish language and news
� There is some scope for Irish broadcasters to improve the way they reflect Irish culture and diversity, and to increase the amount
of available content that is made in Ireland; although on average, most audiences are happy with the performance of TV and radio
broadcasters
� In summary, the survey reveals an increasingly complex picture of content consumption within a landscape that is still primarily
led by broadcast media. There is overall satisfaction with the nature and range of broadcast content provision, and the output and
performance of Irish broadcasters
3© Mediatique Ltd 2017 |
As part of our work for the BAI, we commissioned Kantar Media to undertake a consumer survey to interrogate individuals about their claimed behaviours and viewpoints
� We were tasked with identifying the main needs and preferences of broadcast viewers and listeners in Ireland. To this end, we
commissioned Kantar Media to undertake a consumer survey to interrogate individuals about their claimed behaviours and
viewpoints
� The survey was structured in five main areas:
– Establishment questions – TV provider, other services
– Claimed usage of media activities, including video and audio services
– Content preferences by station/channel type and genre
– Views on the quality, distinctiveness and scale of provision of broadcast services in Ireland
– …this included views on satisfaction with the amount of Irish content available on different media in Ireland
� The survey results give us insight into the underlying drivers of consumption outcomes, as well as highlighting attitudes towards
current service providers and range of content available
� This enabled us to identify potential gaps in provision, and potential concerns around the quality and distinctiveness of Irish
content. The responses are also used to inform our forecasts of future market outcomes
� This short document illustrates the key findings of the survey: most responses are expressed as a proportion of the entire sample; in practice there are material differences among age groups and other categories (e.g., TV ownership, internet penetration)
4© Mediatique Ltd 2017 |
Gender Age Social class
Kantar Media constructed the survey to be representative of the Irish population, weighted by age, gender and TV service market share
� The survey was undertaken in October 2017 using a combination of online and telephone interviews to a total sample of 1,515
adults living in the Republic of Ireland
� Claimed responses often vary from industry data, due to differences in definition (e.g., access to services, regularity of usage,
“ever” used) and over/under-reporting (particularly of habitual media). As a result, some claimed activity rates in the survey such
as Netflix usage will be higher than some industry figures
Male
46%Female
54%
16-24
8%
25-44
37%
45-64
37%
65+
18% AB
30%
C1
30%
C2
17%
DE
23%
Source: Kantar Media Survey
Sample: all respondents
5© Mediatique Ltd 2017 |
Establishment questions
Claimed usage of media activities
Content preferences
Views on quality and distinctiveness – radio
Views on quality and distinctiveness – TV
6© Mediatique Ltd 2017 |
Most Irish households own more than one TV set, and more than 75% of Irish TV homes are now able to receive HD channels
31%
36%
19%
10%
4%
1 2 3 4 or more None
0%
5%
10%
15%
20%
25%
30%
35%
40%
60%
16% 16%
7%
My TV set receives
TV channels in HD
and I watch them
My TV set receives
TV channels in HD
but I don't watch
them
My TV set does not
receive TV channels
in HD
Don’t know
0%
10%
20%
30%
40%
50%
60%
70%
How many TV sets there are in your household? Do you receive and watch TV channels in HD on the main TV set?
Source: Kantar Media Survey
Sample: all respondents (1515)
Source: Kantar Media Survey
Sample: all respondents with a TV (1450)
7© Mediatique Ltd 2017 |
Satellite and cable are the primary delivery mechanisms to the primary TV set in Irish homes; Saorview (DTT) is a major platform for secondary sets in the home
41%
20%
16%
5%
8%
1% 2% 4% 2%
Sk
y (
via
sa
tell
ite
dis
h)
An
oth
er
typ
e o
f sa
tell
ite
TV
Vir
gin
Me
dia
(ca
ble
TV
)
Fre
ev
iew
Sa
orv
iew
Co
mb
i bo
x
Vo
da
fon
e T
V
Eir
Vis
ion
TV
Do
n't
kn
ow
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
How do you receive TV programmes on the main TV set? …and on other TV sets in the home?
33%
17%15%
13%
27%
5%2%
5%
8%
Sk
y (
via
sa
tell
ite
dis
h)
An
oth
er
typ
e o
f sa
tell
ite
TV
Vir
gin
Me
dia
(ca
ble
TV
)
Fre
ev
iew
Sa
orv
iew
Co
mb
i bo
x
Vo
da
fon
e T
V
Eir
Vis
ion
TV
Do
n't
kn
ow
0%
5%
10%
15%
20%
25%
30%
35%
Source: Kantar Media Survey
Sample: all respondents with a TV (1450)
Source: Kantar Media Survey
Sample: all respondents with more than one TV (990)
8© Mediatique Ltd 2017 |
A material number of respondents claimed to subscribe to premium TV channels – and to SVOD services. These results may be subject to over-reporting
Which if any of these types of channels do you pay extra for?
32%
24%
11%
3%
Sports channels Cinema/mobie
channels
Other premium
channels
Don’t know
0%
5%
10%
15%
20%
25%
30%
35%
Which of these services do you or someone else in your household subscribe to in order to watch television programmes (or films)?
46%
5%3% 2%
Netflix Amazon Prime
Video
NOW TV Other
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Source: Kantar Media Survey
Sample: all respondents with pay TV (1035)
Source: Kantar Media Survey
Sample: all respondents with internet (1498)
9© Mediatique Ltd 2017 |
More than 50% of respondents take broadband from their TV provider – ensuring that total bundled ARPU is relatively high
Which other services does your household get from your TV provider?*
53%
12%
38%
16%
36%
Fixed
broadband
Mobile
broadband
Landline
telephone
Mobile phone None of these
0%
10%
20%
30%
40%
50%
60%
*Which, if any, of the following services does your household also get from <INSERT TV PROVIDER> in addition to your current TV service?
Approximately how much are you paying for these in total each month?
9%
6%
9%
13%
16%
22%
26%
€0-€10 per
month
€11-€20
per month
€21-30 per
month
€31-€40
per month
€41-50 per
month
€51-70 per
month
€71+ per
month
0%
5%
10%
15%
20%
25%
30%
Source: Kantar Media Survey
Sample: all respondents with pay TV (1035)
Source: Kantar Media Survey
Sample: all respondents (1515)
10© Mediatique Ltd 2017 |
Establishment questions
Claimed usage of media activities
Content preferences
Views on quality and distinctiveness – radio
Views on quality and distinctiveness – TV
11© Mediatique Ltd 2017 |
Broadcast TV and broadcast radio are the primary media activities across the entire sample – despite the increasing array of other media engagement that is now possible
81%
49%41%
35%27%
60%
71%
10%
25% 24%29%
36%
Wa
tch
ed
liv
e T
V (
at
the
tim
e i
t is
bro
ad
cast
)
Wa
tch
ed
re
cord
ed
TV
(p
rog
ram
me
s o
r fi
lms
sto
red
on
yo
ur
PV
R)
Wa
tch
ed
on
-de
ma
nd
/ c
atc
h-u
p T
V o
r fi
lms
(fre
e)
e.g
. R
TE
Pla
ye
r, S
ky
-on
-de
ma
nd
Wa
tch
ed
do
wn
loa
de
d o
r st
rea
me
d T
V o
r
film
s (p
aid
-fo
r) e
.g.
Am
azo
n P
rim
e V
ide
o,
Ne
tfli
x, S
ky
Sto
re
Wa
tch
ed
TV
or
film
s o
n D
VD
, B
lu-r
ay,
VH
S
vid
eo
Wa
tch
ed
sh
ort
on
lin
e v
ide
o c
lip
s o
n e
.g.
Yo
uT
ub
e (
incl
ud
ing
th
rou
gh
So
cia
l
Ne
two
rkin
g s
ite
s)
List
en
ed
to
ra
dio
(a
t th
e t
ime
of
bro
ad
cast
)
List
en
ed
to
on
-de
ma
nd
/’Li
ste
n a
ga
in’
rad
io
pro
gra
mm
es
or
po
dca
sts
List
en
ed
to
pe
rso
na
l d
igit
al
mu
sic
or
au
dio
coll
ect
ion
(e
.g.
on
an
iP
od
, sm
art
ph
on
e,
com
pu
ter
etc
.)
List
en
ed
to
str
ea
me
d o
nli
ne
mu
sic
(e.g
.
Sp
oti
fy,
Ap
ple
Mu
sic,
Am
azo
n M
usi
c a
nd
Go
og
le P
lay
)
List
en
ed
to
pe
rso
na
l m
usi
c co
lle
ctio
n o
n C
D,
vin
yl r
eco
rd o
r ca
sse
tte
ta
pe
s
List
en
ed
to
mu
sic
vid
eo
s (i
.e.
mu
sic
vid
eo
cha
nn
els
or
site
s th
at
yo
u m
ain
ly u
sed
fo
r
ba
ckg
rou
nd
lis
ten
ing
)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
For each of these activities, please indicate which of them you have done in the last month
Source: Kantar Media Survey
Sample: all respondents (1515)
12© Mediatique Ltd 2017 |
The survey reveals wide differences in time spent with each media – emerging media activities such as short-form video are more suited to snacking in short time periods
For each of these activities please say how long you spend doing this in an average day
Wa
tch
ed
liv
e T
V (
at
the
tim
e i
t is
bro
ad
cast
)
Wa
tch
ed
re
cord
ed
TV
(p
rog
ram
me
s o
r
film
s st
ore
d o
n y
ou
r P
VR
)
Wa
tch
ed
on
-de
ma
nd
/ c
atc
h-u
p T
V o
r
film
s (f
ree
) e
.g.
RT
E P
lay
er,
Sk
y-o
n-
de
ma
nd
Wa
tch
ed
do
wn
loa
de
d o
r st
rea
me
d T
V o
r
film
s (p
aid
-fo
r) e
.g.
Am
azo
n P
rim
e V
ide
o,
Ne
tfli
x, S
ky
Sto
re
Wa
tch
ed
TV
or
film
s o
n D
VD
, B
lu-r
ay,
VH
S
vid
eo
Wa
tch
ed
sh
ort
on
lin
e v
ide
o c
lip
s o
n e
.g.
Yo
uT
ub
e (
incl
ud
ing
th
rou
gh
So
cia
l
Ne
two
rkin
g s
ite
s)
List
en
ed
to
ra
dio
(a
t th
e t
ime
of
bro
ad
cast
)
List
en
ed
to
on
-de
ma
nd
/’Li
ste
n a
ga
in’
rad
io p
rog
ram
me
s o
r p
od
cast
s
List
en
ed
to
pe
rso
na
l d
igit
al
mu
sic
or
au
dio
coll
ect
ion
(e
.g.
on
an
iP
od
, sm
art
ph
on
e,
com
pu
ter
etc
.)
List
en
ed
to
str
ea
me
d o
nli
ne
mu
sic
(e.g
.
Sp
oti
fy,
Ap
ple
Mu
sic,
Am
azo
n M
usi
c a
nd
Go
og
le P
lay
)
List
en
ed
to
pe
rso
na
l m
usi
c co
lle
ctio
n o
n
CD
, v
inyl
re
cord
or
cass
ett
e t
ap
es
List
en
ed
to
mu
sic
vid
eo
s (i
.e.
mu
sic
vid
eo
cha
nn
els
or
site
s th
at
yo
u m
ain
ly u
sed
fo
r
ba
ckg
rou
nd
lis
ten
ing
)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Up to 15 minutes 15-30 minutes 30 minutes to 1 hour 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6-8 hours More than 8 hours
Source: Kantar Media Survey
Sample: all respondents (1515)
13© Mediatique Ltd 2017 |
The survey reveals a net decrease in consumption of broadcast TV and radio over the last year; although the overwhelming majority have not changed their overall consumption at all
Wa
tch
ed
liv
e T
V (
at
the
tim
e i
t is
bro
ad
cast
)
Wa
tch
ed
re
cord
ed
TV
(p
rog
ram
me
s o
r
film
s st
ore
d o
n y
ou
r P
VR
)
Wa
tch
ed
on
-de
ma
nd
/ c
atc
h-u
p T
V o
r fi
lms
(fre
e)
e.g
. R
TE
Pla
ye
r, S
ky
-on
-de
ma
nd
Wa
tch
ed
do
wn
loa
de
d o
r st
rea
me
d T
V o
r
film
s (p
aid
-fo
r) e
.g.
Am
azo
n P
rim
e V
ide
o,
Ne
tfli
x, S
ky
Sto
re
Wa
tch
ed
TV
or
film
s o
n D
VD
, B
lu-r
ay,
VH
S
vid
eo
Wa
tch
ed
sh
ort
on
lin
e v
ide
o c
lip
s o
n e
.g.
Yo
uT
ub
e (
incl
ud
ing
th
rou
gh
So
cia
l
Ne
two
rkin
g s
ite
s)
List
en
ed
to
ra
dio
(a
t th
e t
ime
of
bro
ad
cast
)
List
en
ed
to
on
-de
ma
nd
/’Li
ste
n a
ga
in’
rad
io
pro
gra
mm
es
or
po
dca
sts
List
en
ed
to
pe
rso
na
l d
igit
al
mu
sic
or
au
dio
coll
ect
ion
(e
.g.
on
an
iP
od
, sm
art
ph
on
e,
com
pu
ter
etc
.)
List
en
ed
to
str
ea
me
d o
nli
ne
mu
sic
(e.g
.
Sp
oti
fy,
Ap
ple
Mu
sic,
Am
azo
n M
usi
c a
nd
Go
og
le P
lay
)
List
en
ed
to
pe
rso
na
l m
usi
c co
lle
ctio
n o
n
CD
, v
inyl
re
cord
or
cass
ett
e t
ap
es
List
en
ed
to
mu
sic
vid
eo
s (i
.e.
mu
sic
vid
eo
cha
nn
els
or
site
s th
at
yo
u m
ain
ly u
sed
fo
r
ba
ckg
rou
nd
lis
ten
ing
)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Less than a year ago About the same More than a year ago I don't do this
For each of the following, please indicate if you do this more than, less than or about the same as a year ago
Source: Kantar Media Survey
Sample: all respondents (1515)
14© Mediatique Ltd 2017 |
Changes in media engagement are more pronounced among younger age groups – 16-24s are far more likely to have reduced their consumption of broadcast media than older age groups
16-24 25-44 45-64 65+ 16-24 25-44 45-64 65+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Less than a year ago About the same More than a year ago I don't do this
For each of the following, please indicate if you do this more than, less than or about the same as a year ago
Live TV Live radio
Source: Kantar Media Survey
Sample: all respondents (1515)
15© Mediatique Ltd 2017 |
The survey reveals widespread usage of online services including social media, messaging and short-form content – although time spent with these applications is relatively short across the entire day
Which of these social networks have you used in the last month? How long do you spend on these apps each day?
65%
26% 26%21%
46%
60%
5%
15%
Fa
ceb
oo
k
Tw
itte
r
Inst
rag
ram
Sn
ap
cha
t
Wh
ats
ap
p
Yo
uT
ub
e
Re
dd
it
Lin
ke
dIn
0%
10%
20%
30%
40%
50%
60%
70%
Fa
ceb
oo
k
Tw
itte
r
Inst
rag
ram
Sn
ap
cha
t
Wh
ats
ap
p
Yo
uT
ub
e
Re
dd
it
Lin
ke
dIn
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Up to 15 minutes 15-30 minutes 30 minutes to 1 hour
1-2 hours 2-3 hours More than 3 hours
Source: Kantar Media Survey
Sample: all respondents (1515)
Source: Kantar Media Survey
Sample: all respondents (1515)
16© Mediatique Ltd 2017 |
Traditional analogue transmission is the most heavily used basis for listening to broadcast radio – largely at home or in the car. This increasingly takes place alongside a range of other devices, however
Which of these devices do you use to listen to the radio? Where do you tend to be when you listen to the radio?
58%
14%
23%
12%
35%
23%
4%
Sta
nd
ard
/ a
na
log
ue
ra
dio
DA
B d
igit
al
rad
io
Co
mp
ute
r
Ta
ble
t
Sm
art
ph
on
e
TV
se
t
MP
3 p
lay
er
0%
10%
20%
30%
40%
50%
60%
70%
66%
77%
15%10%
At home In the car At work Out and about,
using a portable
device
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: Kantar Media Survey
Sample: all respondents (1515)
Source: Kantar Media Survey
Sample: all respondents who listen to radio (1112)
17© Mediatique Ltd 2017 |
Which of these devices do you ever use to watch TV?
37%
50%
30%
11%
18%
29%
21%17%
6%
Sta
nd
ard
TV
(w
ith
ae
ria
l)
TV
th
rou
gh
ST
B
Sm
art
TV
TV
usi
ng
str
ea
min
g d
on
gle
De
skto
p P
C/c
om
pu
ter
Lap
top
/ne
tbo
ok
co
mp
ute
r
Sm
art
ph
on
e
Ta
ble
t
Ga
me
s co
nso
le0%
10%
20%
30%
40%
50%
60%
The survey reveals a wide range of devices in use to watch TV programmes, although most viewing still takes place on traditional devices (set-top boxes or via an aerial) and in the main living room
Where do you use the following devices to watch TV most often?
47%
27% 30%
43%
42%
33%
49%
48%
5%
16%
11%2%
5%
2%1%3%
17%
7%
2%2% 2% 6%
Laptop / netbook
computer
Smartphone Tablet Games
console/portable
games device
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Other/ don't know Out and about (e.g., café)
At school/work While travelling on transport
At home in other rooms At home in the main living room
Source: Kantar Media Survey
Sample: all respondents (1515)
Source: Kantar Media Survey
Sample: all respondent who watch TV on relevant device (varies)
18© Mediatique Ltd 2017 |
Establishment questions
Claimed usage of media activities
Content preferences
Views on quality and distinctiveness – radio
Views on quality and distinctiveness – TV
19© Mediatique Ltd 2017 |
Which of these types of TV programmes do you like to watch?
Irish TV audiences have a wide range of content tastes and preferences; the most popular programmes are films, documentaries, news, drama and sport
54%
63%
40%
29%
11%
23%29%
36%30%
56%
15%
29%
15%
24%
34%
16%22%
32%37%
67%
3%
Ne
ws
Do
cum
en
tari
es
Sp
ort
s
Sit
com
Kid
s
Re
ali
ty T
V
Ta
lk s
ho
ws/
cha
t sh
ow
s
Ga
me
sh
ow
s/q
uiz
sh
ow
s
So
ap
s
Dra
ma
Ca
rto
on
s
Tra
ve
l/h
oli
da
y
Ma
ke
ov
er
Life
sty
le
Co
ok
ery
Ga
rde
nin
g
DIY
Mu
sic
An
ima
l/w
ild
life
Fil
ms
Oth
er
0%
10%
20%
30%
40%
50%
60%
70%
80%
Source: Kantar Media Survey
Sample: all respondents (1515)
20© Mediatique Ltd 2017 |
Which of these types of radio stations or programmes do you like to listen to?
Similarly, radio listeners like a wide range of genres – with news, talk radio and popular music the most listened to categories
41%
23%20%
8%13% 13%
34%
12% 12%
24%19%
42%47%
22%
3%
Po
p m
usi
c
Ro
ck/a
lte
rna
tiv
e/i
nd
ie m
usi
c
Co
un
try
mu
sic
(in
clu
din
g I
rish
co
un
try
mu
sic)
Urb
an
mu
sic
Da
nce
/ele
ctro
nic
mu
sic
Jazz
/blu
es
mu
sic
Ea
sy l
iste
nin
g m
usi
c
Fo
lk m
usi
c
Inte
rna
tio
na
l m
usi
c
Cla
ssic
al
mu
sic
Co
mm
un
ity
ra
dio
Ta
lk r
ad
io
Ne
ws
rad
io
Sp
ort
s ra
dio
Oth
er
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Source: Kantar Media Survey
Sample: all respondents who listen to the radio (1112)
21© Mediatique Ltd 2017 |
Establishment questions
Claimed usage of media activities
Content preferences
Views on quality and distinctiveness – radio
Views on quality and distinctiveness – TV
22© Mediatique Ltd 2017 |
Only a small minority of respondents express dissatisfaction with the radio sector; most Irish households are satisfied with the range and quality of radio stations available to them
14% 11% 13% 12%
52%
49%
53% 55%
20%26%
24% 23%
10% 10%7% 6%
4% 4% 3% 4%
I have a wide choice of radio
stations
There is a lot of high quality
content on the radio
Radio provides great coverage of
local issues
Radio caters for a wide range of
tastes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disagree strongly
Disagree
Neither agree nor disagree
Agree
Agree strongly
Thinking about radio provision in Ireland, how much do you agree with the following statements?*
* 1 is the lowest, 10 is the highest
Source: Kantar Media Survey
Sample: all respondents (1515)
23© Mediatique Ltd 2017 |
News content was widely seen as important to Irish radio listeners. Irish radio was also seen to have broadly the right amount of key Irish content categories available
4.98 6.05
3.90
6.53 6.40 5.81
Irish music Other categories of music Irish language International/national news
and current affairs
Regional./local news and
current affairdds
Talk radio
0
1
2
3
4
5
6
7
8
9
10
Thinking about your listening of Irish radio, on a scale of 1-10, how important are the following categories of content to your listening experience?*
22% 21% 23%17% 17%
6%
52%63%
42%
69% 71%
61%
14% 7%
19%
9% 7%26%
12% 10%16%
5% 6% 7%
Irish music Other categories of music Irish language International/national
news and current affairs
Regional./local news and
current affairdds
Talk radio
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Don't know
Too much
About right
Too little
Thinking about these categories of content, do you think there is too much, too little or about the right amount of each?
* 1 is the lowest, 10 is the highest
Source: Kantar Media Survey
Sample: all respondents (1515)
24© Mediatique Ltd 2017 |
There was consensus that news programmes on all categories of Irish radio broadly reflected diversity and covered a broad range of viewpoints and issues
Thinking about Irish radio stations, how would you rate them against the following statements on a scale of 1-10? *
5.64 5.46 5.81 5.90 5.98 5.60 5.58 5.43 5.60 5.65 5.34 5.55 5.39 5.35 5.48 5.61
5.08 5.46
Celebrate the diversity of
Ireland
Reflects my culture fairly News and current affairs
programmes offer different
points of view
Help me understand issues in
our society
Cover issues from around the
world
Have programmes that offer
a different perspective and
alternative views
0
1
2
3
4
5
6
7
8
9
10
National Regional Local/community
* 1 is the lowest, 10 is the highest
Source: Kantar Media Survey
Sample: all respondents (1515)
25© Mediatique Ltd 2017 |
As a comparison across all media categories, a minority expressed dissatisfaction with the amount of Irish-made content available – this was highest among VOD services, followed by TV channels and lastly radio stations
Thinking about content that is produced in Ireland for Irish people, how satisfied are you with the amount of content produced in Ireland that is available on the following services?
6% 8%3%
36%
43%
21%
31%
32%
39%
18%
8%
13%
5% 3%
3%
5% 6%
20%
TV channels Radio stations Video-on-demand services
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Don't know
Very dissatisfied
Dissatisfied
Neither satisfied nor unsatisfied
Satisfied
Very satisfied
Source: Kantar Media Survey
Sample: all respondents (1515)
26© Mediatique Ltd 2017 |
Establishment questions
Claimed usage of media activities
Content preferences
Views on quality and distinctiveness – radio
Views on quality and distinctiveness – TV
27© Mediatique Ltd 2017 |
Only a small minority of respondents expressed dissatisfaction with the range and quality of TV channels available in Ireland; the amount of sport available to free TV users was a potential issue, however
How much do you agree with each of the following statements?
18%12%
17%
30%
46%
39% 30%
38%
18%
26%
25%
14%
11%16%
21%
15%
7% 7% 7%3%
There are plenty of channels to
choose from on free TV
You can get access to the latest
programmes on free TV
There is more than enough sport
on free TV
I don't think I’ll ever pay for extra
TV channels
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Disagree strongly
Disagree
Neither agree nor disagree
Agree
Agree strongly
Source: Kantar Media Survey
Sample: all respondents (1515)
28© Mediatique Ltd 2017 |
There was broad consensus that Irish TV channels reflected diversity and delivered plurality fairly well…
Thinking about Irish broadcasters*, how would you rate them against the following statements?**
i.e., RTÉ, TV3, TG4
Need to update this…
6.15 5.70
6.26 6.18 6.49 5.81
Irish broadcasters celebrate
the diversity of Ireland
Irish broadcasters reflect my
culture fairly
Irish broadcaster news and
current affairs programmes
show different points of view
Irish broadcasters help me
understand issues in our
society
Irish broadcasters cover issues
from around the world
Irish broadcasters show
programmes that offer a
different perspective and
alternative views
0
1
2
3
4
5
6
7
8
9
10
* Defined as RTÉ, TV3, TG4 ** 1 is the lowest, 10 is the highest
Source: Kantar Media Survey
Sample: all respondents (1515)
29© Mediatique Ltd 2017 |
Less than 15% of free TV homes would consider getting a pay TV subscription in the near future, and less than 25% of pay TV homes would consider cancelling theirs – suggesting a potential trend away from traditional pay TV
How likely do you think you are to consider getting a pay TV subscription in the next 6 months? (Free TV households)
How likely do you think you are to consider cancelling your pay TV subscription in the next 6 months? (Pay TV households)
4%11%
9%
14%16%
21%20%
23%
48%
27%
4% 5%
Getting a pay TV subscription (Free TV homes) Cancelling a pay TV subscription (Pay TV homes)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Don’t know
Not at all likely
Not very likely
Neither likely nor unlikely
Quite likely
Very likely
Source: Kantar Media Survey
Sample: all respondents with free TV on the main set (285) or all respondents with pay TV on the main set (1035)
30© Mediatique Ltd 2017 |
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