Broadcasters‘ requirements in the light of 5G and beyond · Linear TV . Tablets, smartphones :...
Transcript of Broadcasters‘ requirements in the light of 5G and beyond · Linear TV . Tablets, smartphones :...
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© IRT – Jochen Mezger ITU-Symposium 17 June 2015
Broadcasters‘ requirements in the light of 5G and beyond Jochen Mezger IRT, Germany
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Nobody needs ARD, ZDF, RTL etc.
Netflix founder Reed Hastings Frankfurter Allgemeine Zeitung, 10 May 2015
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back then…
Linear TV Linear Radio
shared
fixed
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…well…mainly fixed
It‘s a Sony - 1963
Could receive impressive two TV programmes
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…and today
Content/service diversity
New market models / global competition
Multiple distribution platforms
Services
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Growing device capabilities
Higher user expectations (e.g. quality, availability)
Increasing demand for network resources
Devices
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Changing user behaviour
Linear viewing dominant on-demand growing
Most media consumption at home
Future on-demand share?
User behaviour
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User behaviour is changing !?
Linear viewing time is stable in certain markets (e.g. Germany) …..
Source: https://www.agf.de/daten/tvdaten/sehdauer/
…… but it is decreasing in others (like USA, UK) USA non-linear viewing time: 50% on-demand / 50% DVR time-shifted
User behaviour
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User demand
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Broadcasters‘ requirements in distribution
requirements
Low Cost +
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Mobile use cases of increasing importance not yet served satisfactorily Use cases Problems Linear TV Tablets, smartphones Transient
Technical deficiencies: • No DVB-T/T2 receiver built in • No broadband multicast mode • Network capacities too small for large scale
video distribution • Lack of integration of linear and nonlinear
content
Consequences: • Quality not sufficient for a large audience • Expensive for users
On demand TV Tablets, smartphones Transient Hybrid TV TV in a vehicle
Broadcasters are interested in new distribution technologies if they can help to overcome these problems.
The problem
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Users
5G? Broadcasters
5G a solution?
5G could enable not adequately served use cases
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Photo: AKG
What 5G is about
5G
Very high throughput tens of Gbps Very low latency (~1 ms) Very high availability (99,99% of time) Very high density of connected devices (mill/sqkm) 10x more energy efficient than LTE 10x more cost efficient Large scale video delivery
Source: http://ec.europa.eu/digital-agenda/en/towards-5g
Broadcast not/hardly mentioned
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5G Roadmap
Photo: AKG
5G Roadmap
5G requirements 2016 onwards
5G deployment 2020, Tokyo Olympics
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5G – a lot of global momentum and support
Photo: AKG
5G
Policy makers
Industry
Standardisation bodies 5G Research initiatives
Window of opportunity for broadcasters
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5G – Concerns
Photo: AKG
5G
broadcaster friendly design indispensable
• Market models in the value chain?
• Regulatory conditions?
• Loss of spectrum for broadcasters?
• Prevalence of wireless networks at the expense of other platforms?
• Dominated by telcos?
• Increased competition?
• Economic viability (High Power High Tower vs Low Power Low Tower) ?
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IMB5 –project on eMBMS Munich/Bavaria
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Associated Partners:
Consortium
IMB5 project
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5G – required actions – broadcasters view
Photo: AKG
5G
• fruitful cooperation possible?
• New market models beyond
telco-models (PSB friendly)
• No struggle between ATSC3.0
/ „DVB-NGT“ / LTE eMBMS
• No hasty spectrum decision
• Policy support
• Clarify economic viability
• Broadcasters‘ requirements
• Only one-time distribution
• Flexible use of HPHT/LPLT
• transfer eMBMS towards 5G
• Broadcasters to contribute
Pre-standardisation Standardisation
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Greetings to Mr. Netflix Broadcasters will be needed for quite a long time
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© IRT – Jochen Mezger ITU-Symposium 17 June 2015
Thank you for your attention
Institut fuer Rundfunktechnik Floriansmuehlstrasse 60 80939 Munich Tel. +49-(0)89-32399-330 Fax +49-(0)89-32399-351 email: [email protected]
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Jochen Mezger + contributions made by A. Schertz, Dr. R. Beutler