Broadcast story structure
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Transcript of Broadcast story structure
BROADCAST STORY STRUCTURE
Don Goble
@dgoble2001
Evaluation code: 3715
JEA Advisers Institute 2014
Goals of the session
Build some common language
!
* links will only become active after at least 3 pages on slideshare, hence the extra slides. Feel free to skip ahead.
Goals of the session
Identify the basics of a good video
Goals of the session
Illustrate some tangible examples
click on the image to play video
On the Road...
How does Steve Hartman set up the beginning?
What’s in the middle?
Is there an ending you would expect? Or a surprise twist?
What techniques were used to get our attention and tell the story?
• writing, VOs, NAT sound (whistle on football field), introducing characters without lower thirds
Basics of a good video1. Make the subject matter meaningful
2. Every picture has a sound
3. Sound draws people to video
4. Shaky video = amateur video
5. Zoom your feet, not the lens
6. Interview - “Tell me about…”
7. If they SAY it, SHOW it
8. Every action has a reaction
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6 basic shots
1. Action Wide - WS
2. Action Medium - MS
3. Action Tight - T or CU
4. Reaction Wide
5. Reaction Medium
6. Reaction Tight
For every ACTION there is a REACTION! Make sure to capture both on camera.
Story in 15 minutes
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1. Emotion
• gives audience a reason to care
2. Visual appeal
3. Action & movement
• sequences & motion
4. Audio
• shoot for sound
• NATS
10 key elements
10 key elements 5. Events & moments
• unique
6. Characters
• people in conflict
• Soundbites
7. Newsworthiness
• show something new, unusual
8. Settings & locations
• establish a scene
9. Focus
• central premise
10. Make a Plan - Storyboard
• what is the video about?
• what shots do we want to capture?
• who will we interview?
• what sound do we want to capture?
• sketch out in order
10 key elements
The art of storytellingBeginning, middle, end
Explanation to students = treat it like a creative essay
NAT sound as hooks
If they SAY it, SHOW it!
Figuring out sequencing - the best soundbite can lead the story
Compelling Soundbites - short, concise
Interject VO’s (voiceovers)
Story Twists/reveals = “golden nuggets”
Leaving the viewer with a soundbite or NAT sound that makes a statement to savor
Advancing the story - great article for more info
Puppy Love - actual commercial
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Analysis from Al Tompkins at the Poynter Institute
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Q & A
broadcast story structure
Don Goble
aboutme./dongoble
@dgoble2001