Broadcast Journalism

SWBAT write different broadcast lead sentences

• Do now: In packet, read pg 449-451

How to write for listener tips

• What tips did you learn?

Review Leads in Broadcast

• Soft Lead– Use this with a feature/human interest

story– Answers why the news is important or

how it will impact listener.• Hard Lead– Gives important information immediately

Review Leads in Broadcast

• Throwaway Lead– Intrigues listeners and once they haveyour attention, they give the real story

• Umbrella Lead– Summarizes or ties two or more relatedstories together, before delving into each story separately.

PRACTICE

• On your own identify what type of lead is being used.

• Work on your own.

QUIZ Thursday on Broadcast Terminology