SOLUTIONS FOR BROADBAND

SONY BROADBAND SOLUTIONSCAN HELP YOU SUCCEED AS YOUCOMPETE FOR MARKET SHARE

BSG SERVICESBSG support in a customer project may include abroad range of consulting and integration activities:

• Project management• Requirements solicitation• Workflow analysis• Vendor qualification• System design• Software design and architecture• Custom software development• Third-party software specification• Software maintenance• System integration

LEVERAGING SONYSTRENGTHSYour projects can benefit from the breadth anddepth of BSG capabilities and the contributionsof other Sony technical and content organiza-tions. For example, some of our projects formajor cable and satellite distributors haveincluded both software and hardware in supportof interactive programming, gaming andenhanced customer information applications.Other Sony organizations provide engineeringand creative services as well as ongoing technicalsupport for installed systems. BSG coordinatesthe efforts of its sister organizations and acts as theresponsible interface with customers.

NEW REVENUEOPPORTUNITIESBroadband operators are looking for expertiseto develop and integrate new revenue streams.The Broadband Solutions Group has enabledtechnologies such as these for major NorthAmerican content providers:

• Video on demand• User interface• Gaming• E-mail• Digital music

channels• Customer care• Parental control• Internet/intranet• Transcoding• Chat• Enhanced program

information• Wireless applications• Set-top box platforms• Digital broadcast technologies

BSG integration and development services canexpand and update your business model significantly.

The Broadband Solutions Group (BSG)is the front-line organization within SonySystems Solutions Division responsible forproviding the integration and developmentservices required by broadband operators.The team analyzes your situation andprovides an array of design, integrationand support solutions. The optimum blendof services agreed upon between client andSony is determined by the project require-ments and the client’s business strategy.

To achieve the performance and reliability standardsrequired for the operation of interactive services,BSG uses validation criteria designed from operatingand functional requirements. Most interactivesystems must operate 24 hours a day, 7 days a weekwith maximum uptime. Sony has proven its abilityto develop systems that meet those rigorousrequirements.

A RECORD OF SUCCESSMajor North American cable and satellite providershave benefited from the innovative technologists andexperiencedproject managersof the SonyBroadbandSolutions Group. BSG has updated operationalarchitectures and expanded service offerings to

exceed client expectations.With the resources of SonyBSG, our clients are excellingin the world of broadbandcommunications.

For an appointment to discuss yourgoals, call Sony Broadband Solutions at1-888-835-SONY.

BSG APPROACHAs plans move ahead to integrate new technologyinto present systems or to launch new ventures,BSG qualifications and experience provide benefitsevery step of the way. In planning and design,well-established techniques are used to help defineoperating and functional requirements. By augment-ing proven project management methods with ourunique experience in working with vendors andother consultants, BSG ensures that systems willmeet all required specifications.

BSG can save time to market on deployment ofnew features with its skills in implementation andintegration. We can provide teams focused on thespecifics of each new service to work with you and

your other suppliers to ensure that system require-ments are met. When necessary, we can alsodevelop custom software for specialized applications.

As we enter the 21st century, broadbandtechnology is racing to provide increasinglysophisticated and hungry consumers withmore content in the form of digital video,audio and high-speed data. Distributionnetworks built on Internet Protocol areemerging, while cable and satellite systemsare expanding into interactive applicationsand more personalized programming.

The potential of the Internet and privatenetworks has enormous implications forinformation, entertainment and business.New wireless technologies are beginning toappear, increasing the mobility and reachof the media into the pockets, purses, brief-cases and backpacks of millions of users.

SONY AND THEBROADBANDREVOLUTIONSony’s long experience in broadcasting andentertainment gives us a strong edge inimplementing the broadband technologiesthat are revolutionizing the way informationis received and enjoyed. Sony has assem-bled a group of consultants and engineerswith expertise in broadband and theauthority to operate independently. TheBroadband Solutions Group (BSG) providesthe creative thinking and new solutionsrequired by customers who want to moverapidly ahead in this environment. The BSGmandate: to provide the best solutions pos-sible to our customers, regardless of theSony content. The project team led by BSGand its client may include other Sony tech-nical groups or third-party consultants asnecessary. As a result, Sony customers ben-efit from an industry leader that leveragesstrengths in content, interactive gaming,broadcast and consumer electronics. Sony’srecord in managing new-technology projectsinstills confidence among clients who aremaking major investments in new revenue-generating ventures.

BROADBANDTRANSMISSION –MORE CONTENTFOR ANINCREASINGLYDEMANDINGWORLD

Sony Electronics Inc.Broadband Solutions GroupSystems Solutions Division

3300 Zanker RoadSan Jose, CA 95134

1-800-835-SONY

©copyright 2001 Sony Electronics Inc. Reproduction in whole or in part without written permission is prohibited. All rights reserved. Sony is a trademark of Sony.Other trademarks are owned by their respective companies.

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