Broadband Adoption: Patterns, Behaviors, and Implications Presented to the New Jersey Connected...
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Transcript of Broadband Adoption: Patterns, Behaviors, and Implications Presented to the New Jersey Connected...
Broadband Adoption:Patterns, Behaviors, and Implications
Presented to the New Jersey Connected Broadband Summit
John B. HorriganAssociate Director for Research
New Jersey Broadband, March 2007 2
OverviewOverview
• Review trends in internet and broadband adoption• Talk about what it means to be online
– What people do with a broadband connection
– Examine evolution of usage patterns
• Talk about what it means not to be online• Implications of evolving user behavior as the
internet becomes faster & more mobile
New Jersey Broadband, March 2007 3
Internet and home broadband adoption:Internet and home broadband adoption:2000 through 20072000 through 2007
0
10
20
30
40
50
60
70
80
2000 2001 2002 2003 2004 2005 2006 2007
New Jersey Broadband, March 2007 4
EDUCATION: Percent in each group with broadband at home(Sept 2007 survey)
26%
38%
62%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
LT HS HS Grad Some college College +
New Jersey Broadband, March 2007 5
INCOME: Percent in each group with broadband at home(Sept 2007 survey)
29%
46%
56%
66%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
LT $25K $25K-$40K $40K=$60K $60K-$100K GT $100K
New Jersey Broadband, March 2007 6
AGE: Percent in each group with broadband at home(Sept 2007 survey)
59%
49%
16%
65%
0%
10%
20%
30%
40%
50%
60%
70%
18-29 30-49 50-64 65+
New Jersey Broadband, March 2007 7
Percent in each group with broadband at home (Sept. 2007 survey)
51%
41%
54%
0%
10%
20%
30%
40%
50%
60%
Whites Blacks Hispanics
New Jersey Broadband, March 2007 8
What it means to be online
• Many-to-many communication– Turn of the century killer app was email
• Many-to-many participation– Blogs and other user-generated content (c. 2004)
New Jersey Broadband, March 2007 9
Health care and medical information onlineHealth care and medical information online
• 54% of internet users had searched for some health or medical information online in 2000
• By 2006, across a range of 16 health activities queried, 80% of online users had searched for health or medical information online– Often times, searches on behalf of someone else
• “e-patients”, often using online support groups, take an active role in the management of their health care decisions
New Jersey Broadband, March 2007 10
NewsNews
• Daily news consumption has risen from 22% of online users in 2000 to 37% in 2007
• Blog readership: about 10% of internet users read a blog on typical day
• News agenda of blogs and other online news sources differ from mainstream media.
• Users increasingly participate in coverage of news – and criticism of MSM
New Jersey Broadband, March 2007 11
Science news and informationScience news and information
• 87% of online users have done some sort of query for science news & information
• The internet is the first place online users turn to when they need more information on a scientific issue
• The internet is a fact-checker for the scientifically inclined
• Scientists now use online video as a dissemination mechanism for research findings
New Jersey Broadband, March 2007 12
PoliticsPolitics
• Each election cycle sees growth in share of people saying internet is a main source for political news
• Each election cycle sees a new tool that influences campaigns– Blogs in 2004
– Video in 2006
– In 2006, 8% of online users were active in managing user-generated political content, i.e., creating or forwarding video or blog posts
• Social networking sites, along with online video, central part of 2008 politics online story
New Jersey Broadband, March 2007 13
Getting help about major life decisionsGetting help about major life decisions
• 45% of internet users say online information plays an important or crucial role in major life decisions (e.g., health care, finance, job training & search, educational choices)– 34% say this helps come from other individuals
they reach through the internet
– 30% say they get information that helps them compare options
– 28% get help from a professional or expert
New Jersey Broadband, March 2007 14
Mobile access to data & information
• 62% of Americans have some experience with “on the go” access to digital data and information
• 58% have used a cell phone or PDA to access non-voice data applications such as:– Texting
– Recording Video
– Accessing online information (maps, news)
• 41% have accessed the internet away from home or work, e.g., laptop connection to WiFi
New Jersey Broadband, March 2007 15
The Big Shift
• Broadband Always On access
• Mobile access Always Present access
New Jersey Broadband, March 2007 16
Cost of Cost of notnot being online being online
It raises the costs to individuals of not having access in two ways: Low access individuals don’t have a chance to
contribute to cyberspace They don’t have robust access to the user-
generated content being posted by the very connected minority
It imposes a cost on institutions who want to provide services over the internet They can’t easily get inputs from users on how best
to meet their needs
New Jersey Broadband, March 2007 17
Barriers to useBarriers to use
• Security of personal information
• Usability
• Relevance of online content
New Jersey Broadband, March 2007 18
ImplicationsImplications
• Education and training
• Application developers and cell phones
• Security