Brm report

St. Kabir Institute of Professional Studies.

Topic:- Comparative Analysis of McDonald’s and

Dominos with respect to Customer Preference.

Submitted to:- Submitted by:-

Dr. Manish Thaker Lalit Soni (35)

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LATTER OF AUTHORITARIAN

27th November,

Dear Reader,

We are authorized by our course instructor, Mr. Manish Thaker

to prepare a research report on “Comparative Analysis of

McDonald’s and Dominos with respect to Customer Preference”

to be submitted by 27th November, 2012.

This is done in partial fulfillment of the course Business

Research Methodology.

Sincerely

Lalit Soni(35)

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ACKNOWLEDGEMENT

I, the undersigned, Lalit Soni here by, declare that this

dissertation titled Comparative Analysis of McDonald’s and

Dominos with respect to Customer Preference in Ahmedabad is

an original and bonafide work carried out under the guidance of

Prof. Manish Thaker, St. Kabir Institute of Professional Studies,

Ahmedabad.

The empirical findings in this report are based on the data

collected.

This dissertation does not form any basis for other degree or

diploma.

______________________

Date :

Place: Ahmedabad

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Table of Contents:-

1) Executive Summary

2) Introduction

3) Literature Review

4) Research Proposal

5) Data Analysis by SPSS

6) Annexure

7) Finding

8) Conclusion

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Executive Summery

This report contains the detailed research

about the “Comparative Analysis of McDonald’s

and Dominos with respect to Customer

Preference”. The aim of the research is to

evaluate customer perception in terms of

secondary market food services offered by

McDonald and Dominos Restaurants. The

research was conducted in the period of

September to November. The target population of

the research was the people of Ahmadabad. Out

of this the sample size of 100 were drawn based

on convenient sampling technique. The research

was done by filling the questionnaire which was

fully drawn on the basis of the research

objectives.

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Introduction:-

McDonald and Dominos both gives same kind of facility but

sometime McDonald gives many kind of facilities with new

schemes by reasonable price which is good for consumer and by

this consumer perception change toward the McDonald and

Dominos gives good facility but compare to McDonald much

not good facility.

Still people attracted toward McDonald Compare to Dominos.

Research Objectives:

The key objectives of the research are identified as following:

To know that who gives best Taste and Services.

To know that why people attracted toward fast food

restaurant.

To know about McDonald and Dominos Ambience.

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Research Design:- According to our Research, Research Design

is a Descriptive Research because Descriptive says that the

collect data from People and there attributes.

Research design is the that phase where researcher has to detail

a plan in which alternatives are going to be chose at each of the

following stages.

Selection of type of research.

Selection of sample size and sampling techniques.

Selection of methods of data analysis.

Research Methodology:- In a research methodology we

researched on different kind of method.

By mailing

By face to face

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Methods of Data Analysis:- The 11 questions filled from the

customers and in this 10 questions was frequency and 1 question

result got by Crosstab.

The all data analysis by SPSS

software.

Hypothesis:- It is a assumption about the McDonald’s and

Dominos Customer parameter.

Hypothesis is a formal statement that presents the expected

relationship between an independent and dependent

variable.”(Creswell 1994)

We have taken Hypothesis on this topic:-

Null hypothesis:-Preference of customer with McDonald and

Dominos both are equal.

H0: µ0= µ1

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Alternative hypothesis:-Preference of customer with McDonald

and Dominos both are not equal.

H1: µ0≠ µ1

(Where µ0 is No. of Customer Preference at McDonald and

µ1 No. of customer preference at Dominos)

Objective:-

1. We’ll get customer preference by this Hypothesis with the

Secondary data help.

2. We’ll get customer preference by this Hypothesis.

3. By the µ0 representing McDonald and µ1 representing

Dominos.

4. We’ll get information by students and Employee.

5. We’ll get by this which have the best outlets, menu and

variety of items.

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Sampling plan:-

1. Sample size:- we’ll collect data from 100 peoples.

2. Sampling technique to be used to convince the research

used this project.

3. We’ll go for collect data in Ahmadabad Malls.

4. We’ll ask only from Students and Employee.

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LITERATURE REVIEW

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Literature Review

India has been acknowledged as one of the most promising and

fastest growing economy of the world. A fast of food service

market of the magnitude of India growing at a scorching and 25-

30 per cent year on year has barely furious 10-15 QSR brands.

The opportunity is huge and so are the challenges.

In Secondary data we mentioned three tables that tables showing

outlets, sales ranking and Menu item that is table by Quick

Service Restaurant (QSR).

In US this research completed by five students Ashley Peterson,

Brandi Guertin, Lexi Bean, Luke Healy and Matt Stagnone.

In India this research completed by many people’s like:-

“Bhavya Misra 24 July-August 2011 FOOD SERVICE INDIA

EDITION”

“Saurabh Gupta ICFAI BUSINESS SCHOOL HYDERABAD”

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Market share of leading foodservice formats in India (percentage

broke down)

Brand

Brand Companyname

(GBO)

2004 2005 2006 2007 2008 2009

McDonald’s McDonald’s corporation

0.1 0.1 0.2 0.2 0.2 0.2

Domino’s Dominos pizza Corp

0.0 0.1 0.1 0.1 0.1 0.1

Consumer Food service by Location in India:-

Standalone dominates, with an 87% share of outlets in

2009.

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Travel locations record the strongest growth of 17%in 2009

to reach 64,000 outlets.

Shopping mall outlets suffer from the economic downturn

in 2009.

Foodservice operators expand in travel and standalone

locations in 2009.

Retail is expected to record the fastest CAGR of 9% in

terms of outlets over the forecast period.

source: Euro monitor

International Report, Aug 2010

QSR’s snapshot in India :- Total number of outlets as of may

2011

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Company outlets

McDonald’s 216

Domino’s 368

Subway 204

Yum Brands 300 Plus

Nirula’s 85 Plus

Yo! China 50 Plus

Jumbo King Vada Pav

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Café Coffee Day 1200 Plus

1. Market at McDonald’s:-The average of Indian urban Indian

consumer the market “When McDonald’s decided to enter India

in size and potential of restaurants are only expected1989, there

was nothing readily available here to rapidly grow in future,” by

ASHISH KAPUR.

QSRs the teaching them how to produce the ingredients fastest

growing foodservice segment, growing at an that McDonald’s

needed, with know-how and annual rate of 25-30 per cent.

‘Vikram Bakshi’ (Management Head) estimates the overall size

of the QSR developing a menu which would be relevant to

industry in India to be about Rs 43,000 crore, Indian consumers

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along with segregation of non with the organized segment

accounting for paltry vegetarian and vegetarian cooking

sections. 16 per cent of the market However, this ratio is

expected to change in the next few years.

“The organized segment would increase to about 45% of the

market by 2015, when the overall size of the industry would

reach around Rs 62,000 crore”.

2. Market at Domino’s:- Domino’s India also reworks its

menu mix from time to time based on continuous customer

feedback Domino’s has set in place a flexible supply chain

which can quickly adapt to the changing market involved in

requirements.

Companies in standalone locations in the margins are thin, and

menu pricing plays big With 11,514 employees across 378

stores, the 2009 role in defining success or failure. Also, QSRs

need HR department of Domino’s faces a big challenge.

There is a scarcity of professional and CAGR of 9% in terms

explains.

Euro monitor International Report, Aug 2010 QSRs in India :

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Snapshot Total Number of Outlets as of May ‘11 McDonald’s

India 216 Domino’s that QSRs would always have a larger pie

of the IEO business. Given a typically high employee churn, it

368(Informal Eating Out) market and their life cycle becomes

even bigger challenge,” Jubilant Food Works, which operates

the Domino's Pizza chain, on Wednesday reported same-store

sales growth of 22.3% for April-June, down from 36.7% in the

year-ago quarter.

"Consumers are getting more discreet as far as spends in the

QSR (quick service restaurant) format are concerned, but on a

standalone basis and in the current economic environment, our

numbers are very robust,"

Domino's CEO Ajay Kaul said.

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Our Objective :-

We’ll analyze on this topic by customer preference.

Our targeted persons are Students and Employee (work in

companies).

We’ll compare on McDonald’s and Dominos Menu,

product price and Services.

We’ll define the different age group come to there

regularly.

OUR STRATERGY:-

We’ll go to McDonald’s and Dominos for know the

customer’s Preference.

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According to “Bhavya Misra and Saurabh Gupta” Research

we’ll new research by that data.

We’ll make Questionnaire for know to customer

preference.

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RESEARCH PROPOSAL

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RESEARCH DESIGN

Research Design:- Research design is a master plan that

specifies the methods and procedures for collecting and

analyzing needed information.

Research design types:-

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Exploratory research

Gather preliminary information that will help deine the problem and suggest hypothesis.

Descriptive research

It's define the present status of people ,attribute and progress.

Causal research

Test hypothesis about cause and effect relationships.

Research Design:- According to types of research the

Descriptive research is good for collecting data of this topic

because Descriptive says that the collect data from People and

there attributes.

METHOD OF DATA COLLECTION

Method of Data collection:- Method of data collections are

three types :-

1. By Mailing:- It’s mean paper questinaire to

respondents,who fill them out and mail them back.

2. By telepohonic:- We ask question by telephone it can be

telephone interview.

3. By Face-to-face:- In this we’ll go in McDonald and

Dominos for collect the data for face-to-face data.

On this topic we are using mostly Face-to-face Method.

Types of data collection:-

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1. Primary data collection

2. Secondary data collection

1.Primary data collection:- In the primary data we generate the

new idea about McDonald and Dominos there services, outlets

and menu.

I. To understand customer need, want attitude and behavior.

II. To discover new constructs and measurement method.

III. To Generate new idea about products and services.

2.Secondary data collection:- In a secondary data we collect

information from the internet, magazine and news paper.

Which is collected by another

person and researcher from their data collecting and collecting

from there source that is also called secondary data collection.

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I. Identify consumption patterns

II. Estimating market potential

III. Enhanching cutomer database

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DATA ANALYSIS BY SPSS

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1. Do you like fast food?

Frequenc

y

Percent Valid

Percent

Cumulative

Percent

Valid

1 74 91.4 93.7 93.7

2 5 6.2 6.3 100.0

Total 79 97.5 100.0

Missin

g

Syste

m2 2.5

Total 81 100.0

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2. Which Fast food Restaurant do you like?

Frequency Percent Valid

Percent

Cumulative

Percent

Valid

1 60 74.1 75.0 75.0

2 2 2.5 2.5 77.5

3 3 3.7 3.8 81.3

4 4 4.9 5.0 86.3

5 11 13.6 13.8 100.0

Total 80 98.8 100.0

Missing System 1 1.2

Total 81 100.0

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3.How often do you visit?


Percent

Cumulative

Percent

Valid

1 6 7.4 7.5 7.5

2 26 32.1 32.5 40.0

3 10 12.3 12.5 52.5

4 38 46.9 47.5 100.0

Total 80 98.8 100.0


Total 81 100.0

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4. When would you like to come in here?


Percent

Cumulative

Percent

Valid

1 12 14.8 15.0 15.0

2 44 54.3 55.0 70.0

3 22 27.2 27.5 97.5

4 2 2.5 2.5 100.0

Total 80 98.8 100.0


Total 81 100.0

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5.Do you think fast food is healthy?


Percent

Cumulative

Percent

Valid

1 18 22.2 22.5 22.5

2 45 55.6 56.3 78.8

3 17 21.0 21.3 100.0

Total 80 98.8 100.0


Total 81 100.0

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6. Who gives you best service?

Frequenc

y

Percent Valid

Percent

Cumulative

Percent

Valid

1 50 61.7 63.3 63.3

2 15 18.5 19.0 82.3

3 14 17.3 17.7 100.0

Total 79 97.5 100.0

Missin

g

Syste

m2 2.5

Total 81 100.0

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7.What meal do you prefer to eat at McDonald?

Frequency Percent Valid Percent Cumulative

Percent

Valid

1 27 33.3 35.1 35.1

2 26 32.1 33.8 68.8

3 19 23.5 24.7 93.5

4 5 6.2 6.5 100.0

Total 77 95.1 100.0


Total 81 100.0

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8.Your expectation completed from here?

Frequenc

y

Percent Valid

Percent

Cumulative

Percent

Valid

1 63 77.8 78.8 78.8

2 17 21.0 21.3 100.0

Total 80 98.8 100.0

Missin

g

Syste

m1 1.2

Total 81 100.0

9.Are you satisfied with their products price and services?

Frequency Percent Valid Percent Cumulative

Percent

Valid

1 67 82.7 83.8 83.8

2 13 16.0 16.3 100.0

Total 80 98.8 100.0


Total 81 100.0

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10.How much Money you spend in one

time?

Freque

ncy

Perce

nt

Valid

Percent

Cumulati

ve

Percent

Valid

1 30 37.0 37.5 37.5

2 27 33.3 33.8 71.3

3 15 18.5 18.8 90.0

4 8 9.9 10.0 100.0

Total 80 98.8 100.0

Missi

ng

Syste

m1 1.2

Total 81 100.0

11.11.Please rate the reason for your choice? [Taste] *

11.21.Please rate the reason for your choice? [Taste]

Cross tabulation

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11.12.Please rate the reason for your choice? [Distance] *

11.22.Please rate the reason for your choice? [Distance]

Cross tabulation

11.13.Please rate the reason for your choice? [Price] *

11.23.Please rate the reason for your choice? [Price]

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Cross tabulation

11.14. Please rate the reason for your choice? [Ambience]

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11.24. Please rate the reason for your choice? [Ambience]

Cross tabulation

11.15. Please rate the reason for your choice? [Service]

11.25. Please rate the reason for your choice? [Service]

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Cross tabulation

Annexure:-

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We are Students of SKIPS, and we are doing Research on McDonald and Dominos.

Tick the relevant option.

1. Do you like fast food?

Yes No

2. Which Fast food Restaurant do you like?McDonald Papa John

Subway U.S.Pizza

Dominos

3. How often do you visit?Once a day once a weekTwice in week once a month

4. When would you like to come in here?

Breakfast Lunch

Dinner Desert

5. Please rate the reason for your choice?

1 2 3 4 5

Taste Distance

Price Ambience Service

McDonald

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Dominos

6. Do you think fast food is healthy?Yes NoNo idea

7. Who gives you best service?McDonald DominosOthers

8. What meal do you prefer to eat at McDonald?Mc chicken Burger Mc veggie mealMc Aloo Burger French fries

9. Your expectation completed from here?Yes No

10. Are you satisfied with their products price and services?

Yes No

11. How many Money you spend in one time?

Less than 100 more than 100

More than 200 more than 200-400

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Finding:-

We Compare between McDonald and Dominos and we

found that in it McDonald gives best Services, Taste and

Price.

We found that Customer Perception Change towards the

McDonald.

McDonald gives good product at low price.

McDonald creates a new thing (according to Customer).

Conclusion:-

Firstly we took two tailed Hypothesis but now we found

from this research that McDonald is much more better than

Dominos.

This Research shows that McDonald is good at lower price

Customer according to their perception.

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