Experimentation Techniques

(Memory and Audio-Visual)

GROUP 4Zubin Mehta (41)Priyanka Chatterjee (43)Prachi Shastri (50)Shraddha Vispute (51)Shweta Garse (52)Krishna Bhatt (53)

EXPERIMENTATION OBJECTIVE To gauge the views of the respondents To determine recall factor of the brand To determine message credibility of the

brand To determine the purchasing decision of

the brand or product

Investment Business Market

Commercial Retail Capital

Management Career Trade

Enterprise Corporate Office

Conclusion of memory test

• This experiment tested our short term memory.• When there is too much information to hold on

to, in our shorter memory, we start to get things confused.

• People can feel completely confident that their memory is accurate, but this confidence is no guarantee that a particular memory is correct.

Conclusion of memory test

• In reality, memory is very prone to fallacy.• People often believe their memory is perfect

record of events they have experienced.• Whereas in reality, human memory is not so

good as we think and can sometimes lead to unusual consequences.

Why???

• Measure impact of various experimentation techniques

• More accuracy with all type of sample• Create more awareness

Where???

• Specially in Research which requires to capture instant reactions

• Scientist working on “How Brain Work?”• Exploring respondents Grey matter

EXPERIMENTATION INFERENCES Approximately 70% of the respondents

remember the video-ad compared to the print-ad.

The video-ad tends to leave much stronger impact than the print-ad.

Video-ads leave a better brand recall and illustrates the idea of the brand effectively.

Such type of video-ads can be used to connect the consumers emotionally.