Britweek 2015 Los Angeles
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Transcript of Britweek 2015 Los Angeles
LOS ANGELES A P R I L 2 1 - M AY 3 , 2 0 1 5
“It is absolutely the blend between the glitz and
glamour of Hollywood and the creativity, the vitality, the
vibrancy of the British population that calls Los
Angeles their home, of which I am one."
- Andy Bird, Chairman, Disney International
WHAT IS BRITWEEK
BritWeek hosts an annual program of exciting, dynamic events across the US celebrating British culture, creativity
and innovation.
BritWeek showcases British talent and business in entertainment, music, art, fashion, design, retail, sport,
technology, and more.
The BritWeek Los Angeles program includes headlining signature events & over 40 other cultural events
throughout the city. BritWeek Los Angeles 2015 runs April 21 – May 3
“A who’s who of industry power brokers joined international luminaries.” - The Los
Angeles Times
BRITWEEK AUDIENCE
BritWeek reaches a huge audience, bringing
together celebrities, high net worth individuals, and
influencers at unique events, particularly the
substantial British Expat and Anglophile market.
This engaged audience has a strong affinity and connection to the UK,
personally and professionally.
Over 350,000 people engage with BritWeek each year
BRITWEEK AUDIENCE
125,000+ guests attend over 40 BritWeek Los
Angeles events annually
22,000+ monthly
website visitors during BritWeek
150,000 BritWeek
Maps and Magazines distributed throughout BritWeek Los Angeles
BRITWEEK AUDIENCE
Over 15,000 email
subscribers
Over 80% of subscribers are active
and engaged in BritWeek newsletters
and updates
BRITWEEK PRESS
AS SEEN ON… 450 million media impressions annually
78% of media impressions from the
US
22% of media impressions from the
UK
Over 60 sponsors and partners annually
Over 85% of sponsors
return each year
BRITWEEK SPONSORS & PARTNERS
Some of our sponsors include:
“It seemed like a real fit for [Virgin Atlantic], and an opportunity for us to do something fun with the
innovation crowd in Los Angeles" - Simon Bradley, Virgin Atlantic, VP Marketing,
Americas
BRITWEEK SPONSORSHIP OPPORTUNIES
Corporate logo at red carpet events (step & repeat) for
significant press exposure and celebrity affiliation
Brand integration (e.g. product display) to
influencers, celebrities, and high net worth
individuals
Exposure and access to business leaders, C-level
company executives, and investors
Public brand promotion to thousands of
Anglophiles and British ex-pats
VIP access to exclusive events for valuable networking and
entertaining clients and partners
Advertising in BritWeek’s Map or
Magazine, distributed to thousands of people
Gifting opportunities at key BritWeek events
E-blasts to BritWeek audience
Customized integration of your business or brand into BritWeek events to reach key influencers
and an engaged, targeted audience
SPONSORSHIP PERFORMANCE INDICATORS
Direct sales & press exposure
Increased website and
retail traffic
New business leads (B2B and B2C)
Exposure to a captive, high caliber Expat & Anglophile
market
Leveraging influencers for social media reach
Sampling and gifting to
celebrities
Headlining Signature Events & Other Dynamic British Cultural Celebrations
BRITWEEK LOS ANGELES SIGNATURE EVENTS
BUSINESS INNOVATION AWARDS
presented by Virgin Atlantic April 23, 2015
This annual competition and award ceremony recognizes
innovative UK/California companies to an audience of 250+ business leaders and
investors, including fast-growing companies making huge impacts
in their fields.
BRITWEEK RED CARPET LAUNCH
April 21, 2015
Celebrities, high net worth individuals and leaders across music, sport, art, and business celebrate BritWeek’s Launch at
the Consul General’s private Residence. This invite-only
exclusive event receives millions of media impressions and
attracts 350-400+ influencers and creative leaders.
BRITWEEK LOS ANGELES SIGNATURE EVENTS
BRITWEEK MUSIC FESTIVAL
April 22 – April 25, 2015
Working with the biggest and most iconic music venues in
West Hollywood, BritWeek will curate an exciting festival of
musical events celebrating both established and emerging talent and celebrating the
longstanding Creative Fusion between the UK and US music
industries.
BRITWEEK FILM & TV SUMMIT
May 1, 2015
Together with media partner Variety and BAFTA LA, BritWeek
will bring together industry heavyweights for a dynamic, day-long dialogue on issues impacting the entertainment
world for 250+ directors, producers, writers, and talent, hosted by the Intercontinental
Hotel.
BRITWEEK LOS ANGELES SIGNATURE EVENTS
YOUR OWN EVENT DATE TBD
BritWeek Los Angeles features
over 40 events each year, including fashion, art, music,
literature, etc. Consider hosting your event during BritWeek Los Angeles and benefit from all the added
press, promotion and attention. Contact us for more
information.
BRITWEEK CHRISTOPHER GUY
DESIGN ICON AWARD April 29, 2015
BritWeek & luxury designer
Christopher Guy celebrate the UK/US relationship in the
creative field by honoring an individual who has had a major impact within the design field. The 2015 honoree, who will be
recognized in front of audience of 400+ design leaders and press, will be Thomas Heatherwick.
ABOUT BRITWEEK
BritWeek is a non-‐profit organiza2on, started in Los Angeles in 2007 by Nigel Lythgoe, long-‐2me Execu2ve Producer of American Idol and So You Think You Can Dance and the then Bri2sh Consul General Bob Peirce, to
highlight the crea2ve fusion between the United Kingdom and the United States.
BritWeek takes place in Los Angeles, Miami, Orange County, Orlando,
and San Francisco, with more new ci2es coming soon.
Every year, the program is diverse, exci2ng, fresh and new, covering a range of topics and bringing in the biggest thought leaders and
influencers.
More informa2on available at www.britweek.org
“BritWeek…celebrating the British contribution in the world of the arts.”
- Bruno Tonioli
CONTACT BRITWEEK
To find out about sponsorship, brand partnerships, VIP a>endance at our events, or hos@ng your own event during BritWeek, contact:
LAUREN STONE, EXECUTIVE DIRECTOR
215.606.8797 [email protected]